AB InBev to Review US $2 Billion Global Media Assignment
Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its US $2 billion global media assignment.
Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its US $2 billion global media assignment.
Latin America agency M&A is hot with a busy start of the year for global agency powerhouses WPP (Wunderman), Dentsu-Ageis and Havas as they are buying agencies in Brazil, Chile and Argentina.
Time Warner Inc. has moved Warner Bros.’s US$250 million digital media account to Dentsu’ agency Merkle.Omnicom, incumbent of Warner Bros’ digital media account, will continue handling the traditional media part of the account.
What? Dentsu´s mcgarrybowen and Carat Enterprise have have teamed to win the global Fujitsu creative and media assignment. Why this matters: Fujitsu, is billed as the fourth
What? Dentsu´s mcgarrybowen and Carat Enterprise have have teamed to win the global Fujitsu creative and media assignment. Why this matters: Fujitsu, is billed as the fourth
Pharmaceutical giant GSK splits its hefty global media planning and buying accounts between Group M and Omnicom Media Group.
Pharmaceutical giant GSK splits its hefty global media planning and buying accounts between Group M and Omnicom Media Group.