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What:Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its US $2 billion global media assignment.
Why It Matters: The company owns eight agencies spanning all major holding companies to handle media operations in more than 50 countries. The number of agencies that the company aims to globally consolidate has not been determined.

descarga (4)Anheuser-Busch InBev, one of the world’s largest brewers, has kicked off a global media planning and buying agency review for its’ US$2 billion global media assignment.

WPP’s MediaCom, the current US incumbent, has held the account since late 2014. Globally, the company has eight agencies from the six major groups — Mediacom, WPP, Publicis, Omnicom, Interpublic, Havas and Dentsu — spanning all major holding companies to handle media operations in more than 50 countries. AB InBev is inviting the six major holding companies to put together teams to pitch the assignment.

Media Link is the company’s search consultant, while Media Path will handle auditing.The review will be led by the brewer’s global marketing team, which is based in New York. The process, beginning in April, is expected to close by the second half of this year.

The review comes several months after AB InBev acquired SABMiller for US$103 billion. AB Inbev is the 20th-largest U.S. advertiser. The brewer spends an estimated US $624 million on ads in 2015 and about US $695 million from January through November 2016 in the US, according to Kantar Media. Globally, the company spends upwards of US $2 billion a year annually on ads in more than 50 countries around the world.

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Hot agency M&A scene in Latin America as major global ad agencies WPP (Wunderman), Dentsu-Aegis and Havas just bought agencies in Brazil, Chile and Argentina.

Brazil: Wunderman buys Digital Marketing Agency Pmweb

WPP wholly-owned operating company Wunderman acquired a majority stake of Pmweb Comunicação, a digital marketing specialist in Brazil. Pmweb is specialized in cross-channel campaigns management. It has offices in Sao Paulo and Porto Alegre. Clients include beverage giant Ambev, cosmetic company Avon Brazil, airline company Azul, and fashion business Animale.
The acquisition deal establishes that Pmweb will still operate independently. Pmweb’s founder, Tárik Potthoff, remains as the CEO and leader of the operations. According to Wunderman Brasil, the objective of the deal is to focus operations on accuracy and results in the retail sector.

Chile: Dentsu Aegis Network Acquires Chilean Veriplan

Dentsu Aegis Network also started the year with acquisitions in Latin America by buying the Chilean agency Veriplan. The company is now part of Vizeum, which will soon be launched in Chile, expanding Dentsu’s solutions in the country and neighbouring markets. Veriplan was founded in 2012 as part of the Veritas creative group, which has been operating in Chile since 2005 focused on media planning, digital communication, and outdoor media. The agency has big multinationals in their portfolio, such as Toyota Chile. Veriplan senior executive Patricio Cerda will now act as digital manager, Vizeum Chile. Claudia Colaferro, president, Dentsu Aegis Network Latin America, said in a statement that the purchase is a “natural choice”, given the good performance of Veriplan locally. She also emphasized that the deal is part of Vizeum’s strategies to grow in the region.

Argentina: Havas Group expands DBi in Latin America with Intellignos Acquisition

Havas Group announced the acquisition of Intellignos, an Argentinian big data analytics agency. The relationship between Havas and Intellignos started in 2012, when Havas Group purchased a 20% of Intellignos. Intellignos will now be part of Havas Group DBi, the consulting data intelligence unit of the group.  DBi was founded in Europe in 2006 and also offers services in Argentina, Colombia, Chile, Colombia, and Mexico — with goals to start operating in Brazil until the end of the year. Rob Jackson, one of DBi’s founders, steps in as global general manager. Juan Manuel Damia, founder and CEO, Intellignos, will be in charge of Havas Group DBi in Latin America.

What: Time Warner Inc. has moved Warner Bros.’s US$250 million digital media account to Dentsu’ agency Merkle.
Why it matters: Omnicom, incumbent of Warner Bros’ digital media account, will continue handling the traditional media part of the account.

9f18050d0286a2477a9103650b803775_400x400 exdu2xwr_400x400Time Warner Inc. has moved Warner Bros.’s US$250 million digital media account from an Omnicom media-buying to Dentsu’ agency Merkle as part of an effort to link up data across Time Warner brands.

Omnicom will continue to handle the traditional media part of the account.Merkle also supports HBO. The studio, which is by far the biggest spender within Time Warner, spent $906 million on U.S. paid media in 2015, according to Kantar Media.The studio’s total digital media account will be north of US$250 million, according to the people familiar with the matter.

The move is in line with marketers’ growing desire to link up data from various online efforts, like e-commerce, video streaming and ad buying to better target individuals.

Time Warner brands include CNN-parent Turner and HBO.

Media consultancy Unbound helped Time Warner with its agency review process, according to people familiar with the matter.

 

What? Dentsu´s mcgarrybowen and Carat Enterprise have have teamed to win the global Fujitsu creative and media assignment. Why this matters: Fujitsu, is billed as the fourth largest IT services provider in the world (and number one in Japan). 

Dentsu Aegis Network’s mcgarrybowen and Carat Enterprise have teamed to win the global Fujitsu creative and media assignment after a review. The agencies have been tasked with building the brand’s profile in markets outside Japan. The new account will be handled out of London.

For Dentsu, it’s the second key win this week—its digital shop 360i won the digital assignment for Estee Lauder’s Clinique. For mcgarrybowen London, the win adds to a 14-month streak that also includes account awards from Tassimo, Toblerone, Branston and Honda.

Source: MediaPost

What? Dentsu´s mcgarrybowen and Carat Enterprise have have teamed to win the global Fujitsu creative and media assignment. Why this matters: Fujitsu, is billed as the fourth largest IT services provider in the world (and number one in Japan). 

Dentsu Aegis Network’s mcgarrybowen and Carat Enterprise have teamed to win the global Fujitsu creative and media assignment after a review. The agencies have been tasked with building the brand’s profile in markets outside Japan. The new account will be handled out of London.

For Dentsu, it’s the second key win this week—its digital shop 360i won the digital assignment for Estee Lauder’s Clinique. For mcgarrybowen London, the win adds to a 14-month streak that also includes account awards from Tassimo, Toblerone, Branston and Honda.

Source: MediaPost

What? Pharmaceutical giant GSK is splitting most of its global media planning and buying account between Group M and Omnicom Media Group (PHD).
Why it matters: GSK invests over US $1.5 billion annually in advertising.

After a review, GlaxoSmithKline announced that most of its global media business will go to units of GroupM and Omnicom Media Group.

According to Campaign, OMG agency PHD has retained the estimated £890 million (approximately US$ 1.3 billion) U.S. business and will also run the Canadian and West African markets. GroupM agencies will manage the rest of the world, with MediaCom expected to retain the £60 million (US $95 million) UK account. Dentsu, on the other hand, will manage media buying in Japan.

“This decision ends GlaxoSmithKline’s relationship with Publicis Groupe’s Starcom and Dentsu’s Carat, which previously worked on the business alongside PHD and Group M.”

Sam Singh, VP of Global Media at GlaxoSmithKline, said that with this move, the company intends to attain “simplicity and speedier deployment of best practices”.

 

What? Pharmaceutical giant GSK is splitting most of  its global media planning and buying account between Group M and Omnicom Media Group (PHD).
Why it matters: GSK invests over US $1.5 billion annually in advertising.

After a review, GlaxoSmithKline announced that most of its global media business will go to units of GroupM and Omnicom Media Group.

According to Campaign, OMG agency PHD has retained the estimated £890 million (approximately US$ 1.3 billion) U.S. business and will also run the Canadian and West African markets. GroupM agencies will manage the rest of the world, with MediaCom expected to retain the £60 million (US $95 million) UK account. Dentsu, on the other hand, will manage media buying in Japan.

“This decision ends GlaxoSmithKline’s relationship with Publicis Groupe’s Starcom and Dentsu’s Carat, which previously worked on the business alongside PHD and Group M.”

Sam Singh, VP of Global Media at GlaxoSmithKline, said that with this move, the company intends to attain “simplicity and speedier deployment of best practices”.

 

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