SALES LEADS: Procter & Gamble, La Bonita Supermarkets, Heineken…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Growth acceleration means opportunities for investors and marketers in Latin America. Amnet’s Cristian Figoli, Group M’s Cynthia Evans, and ComScore’s Iván Marchant explain what this means for marketing services.
Tokyo-based holding company Dentsu Aegis has closed three major agency deals, one of those to acquire mexican agency Flock Advertising México, S de RL de CV.Post-acquisition, Flock will be incorporated into Isobar.Flock ranks among the region’s top interactive shops, with clients including American Express, Coca-Cola, Dominos Pizza and Jose Cuervo.
What: Procter & Gamble has shifted most of its media business from Publicis Groupe’s Starcom MediaVest Group to Dentsu Aegis Network’s Carat (a planning incumbent) and
What: Pfizer has shifted its media planning to agency Carat, part of the Dentsu Aegis Network. Why it matters: Brands such as Advil and Chapstick, housed
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers