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Dentsu Aegis Network

Dentsu Aegis Retains Diageo US & LatAm Media Business

Global drinks giant Diageo has finished the review of its US$2.3bn media account, which began last May.
The brand has decided to retain Dentsu Aegis Networks’ Aegis in North America, Europe, Latin America and Southeast Asia, WPP’s Mindshare in India and South Africa, and Publicis Media’s Mediavest in Australia.