Posts Tagged ‘Denisse Guerra’

Denisse Guerra

@PortadaLat: Debating the Role, if any, of Influencer Marketing

The role of Influencers in Latin American Marketing efforts, often in real-time, was a pervasive theme during last week’s #PortadaLat. Comments from Social Influencers as well as from  Brand Marketers in CPG, Cosmetics/Health and the Luxury Goods and Services Categories. As Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies and Manuel Medina […]


L’Oreal and Estée Lauder added! #Portadalat starts tomorrow!

#Portadalat , the Latin Online Video Forum and the 6th Annual Latin American Advertising and Media Summit,  are starting tomorrow Tuesday June 3  in Miami’s InterContinental Hotel. Maya Kosovalic, Digital & Communications Manager – Americas Zone at L’Oreal and Denisse Guerra, Regional Marketing Director Latin America at The Estée Lauder Companies are two last-minute additions to a pathbreaking program. If you have not registered yet, here is your ast chance to register at the online promotional price!


MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.