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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

 

  • LATAM Airlines

One of South America’s largest air carriers, LATAM Airlines, completed its first-ever direct flight from Latin America to Israel.The trip took place from the Chilean capital of Santiago via São Paulo/Guarulhos-Governador André Franco Montoro International Airport to Ben-Gurion International Airport outside of Tel Aviv. This is the sole direct route from Latin America to Israel, and will function once a day on Sundays, Tuesdays and Thursdays.From January to November of this year, Israel has experienced 146,000 tourists from Latin America—a 62 percent increase compared to 2016, according to Israel’s Tourism Ministry. Pablo Chiozza, SVP USA, Canada & Caribbean, LATAM Airlines Group is a member of Portada´s Travel Marketing Board.

 

 

  • W Hotels

W Hotels Worldwide, part of Marriott International, has announced the opening of W Costa Rica – Reserva Conchal, the first W hotel in the country.W Costa Rica is located within a 2,300-acre nature reserve just minutes from Tamarindo, an internationally-renowned surf spot that has earned a reputation among amateur and professional wave enthusiasts. With more than 75 hotels in 50+ destinations worldwide, W Hotels & Resorts offer luxury, boutique hotels with a unique focus on design, music and fashion.

 

 

 

  • Bodega Luigi Bosca/ L Catterton

Bodega Luigi Bosca | Familia Arizu, one of the oldest and most renowned wineries in Argentina, announced that it has received a significant strategic investment from the Latin American fund of L Catterton, the largest and most global consumer-focused private equity firm in the world. Through its investment, L Catterton will partner with the Arizu family to support the global growth of the winery’s iconic brands and their long-term vision to expand into the most important international markets. Terms of the transaction were not disclosed.Bodega Luigi Bosca will continue to be run and managed by the Arizu family, who have built and developed the prestige and preeminence the winery enjoys today.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Delta Air Lines

Delta Air Lines, strengthened by its deep ties with Aeromexico, is relaunching nonstop service between Minneapolis-St. Paul and Mexico City. The year-round, daily flight is slated to begin June 8. It marks Delta’s third announcement of a new international destination for Minneapolis-St. Paul International Airport this year. Delta flew between its Twin Cities hub and Mexico’s capital city several years ago, but didn’t have enough passengers to support the route and ceased service in August 2011. Since then, Delta and Aeromexico have formed a close joint venture — with Delta owning 49 percent of the Mexico-based carrier — which expands connecting traffic in both cities and increases the route’s chance of success.Aeromexico is the largest airline in Latin America and Mexico City’s Benito Juarez International Airport is the region’s busiest airport. MSP passengers connect there to 41 other destinations in Mexico and Latin America, MSP officials said.

  • Newell Brands

Newell Brands, a premier consumer goods company, has selected WPP as its communications partner for its portfolio of brands globally following a review. In January, WPP will launch Team Newell to accelerate Newell Brands’ growth globally. Geometry, Mindshare and Eicoff will add their respective expertise in shopper marketing, media investment management and direct response television to Team Newell. Additionally, the former Wunderman (now Wunderman Thompson) has been engaged on the client’s digital marketing work, and VMLY&R on social media. Those agencies join existing Newell agencies, BCW, Superunion and Wunderman Thompson as Team Newell. The team, which will be based in New York, will continue to be led by Eva Ruzicka.Omnicom’s PHD was the global media buying incumbent for the company’s Rubbermaid brand since 2013, and did not compete to defend. Newell’s domestic marketing spend was US$101.5 million in 2017, according to Kantar Media. Global spend this year will be about US$80 million.Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®,Mr. Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • Procter & Gamble

American consumer goods giant Procter & Gamble has consolidated most media duties for its North American hair-care business with Dentsu Aegis Network’s Carat following a review, Adage reported. The review included Omnicom’s Hearts & Science, the incumbent on most of the business. Both Carat and Hearts & Science will continue to handle the bulk of P&G’s broader North American media account—business that was awarded after a 2015 review.

 

 

 

  • La Bonita Supermarkets

Last May 19, Las Vegas Lights FC returned home to Cashman Field to face top Western Conference foe Real Monarchs SLC. Fans were able to take advantage of a special offer from the club, in conjunction with one of the team’s proud local partners – La Bonita Supermarkets. Each single-game ticket purchased at any of the six La Bonita locations in the Las Vegas valley came with a free Lights FC scarf.“La Bonita is thrilled and honored for this partnership opportunity with Las Vegas Lights FC, and the impact it is creating within our community,” said Jose Martinez, La Bonita Supermarkets Vice President of Operations. Las Vegas Lights’ Steve Pastorino talked about their deal with La Bonita Supermarkets. While the deal was a boon for credibility in the Latino community for the expansion USL club and their brand, the real success was in getting non-Spanish speaking Anglo fans to go and check out the offerings at the chain.

  • Heineken

Amsterdam-based brewer Heineken, currently the world’s second-largest beer company, has been conducting a global review of the media planning and buying business.Heineken calls the process a “presentation,” but it more closely resembles a closed review between the company’s two global media partners: Publicis Groupe’s Starcom Worldwide and Dentsu’s Dentsu Aegis Network, Adage has reported.Heineken does not expect to consolidate media buying to a single agency, according to sources familiar with the matter.Apparently, this review does not include other brands in the Heineken roster like Dos Equis, Tecate, Newcastle or Amstel Light. Heineken spent US$173 million on paid media in the U.S. in 2017, according to Kantar Media, while the  brand’s global annual marketing budget is approximately US$450 million.

  • Colonial Life

Spanish-speaking consumers can now learn more about healthy living, employee benefits, and other workplace issues on a new Spanish-language consumer site from Colonial Life & Accident Insurance Company.As an enhancement to the company’s two-year-old WorkLife consumer website, the Spanish-language site will feature content on benefits and types of insurance, healthy living, finances and common workplace issues.“This website will be a valuable resource to Hispanic business owners and their employees,” said Dana Bagwell, director in growth markets at Colonial Life. According to the U.S. Census Bureau, the number of Latino consumers will increase 163 percent to 133 million by 2050. Colonial Life is investing in this population by improving the overall consumer experience and targeting high growth areas for Spanish-speakers.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Ibotta 

Free mobile shopping app Ibotta has appointed Los Angeles independent agency Mistress as agency of record, following a review. Mistress will handle creative, brand strategy, media buying and planning and social media strategy, tasked with developing campaigns to help Ibotta grow in 2018 and beyond.

 

 

 

 

  • Delta Air Lines

Delta Air Lines, Air France-KLM and Virgin Atlantic Limited have signed definitive agreements paving the way forward for their expanded trans-Atlantic joint venture. The joint venture agreement signed by Delta, Air France-KLM and Virgin Atlantic sets out the governance as well as the commercial and operational terms of the expanded trans-Atlantic joint venture.Upon completion, Air France-KLM will acquire a 31 percent stake in Virgin Atlantic currently held by Virgin Group for £220 million.Virgin Group will retain a 20 percent stake and Chairmanship of Virgin Atlantic.Delta will retain its 49 percent stake.Delta, Air France-KLM and Virgin Atlantic will now coordinate efforts to secure the appropriate regulatory approvals.The airlines’ expanded joint venture will become the preferred choice for customers travelling across the Atlantic. Customers will also benefit from the co-location of facilities at key hub airports to improve connectivity and access to each carrier’s airport lounges for premium passengers.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Delta

descarga-6 lmvooex5_400x400Delta Air Lines intends to acquire up to an additional 32 percent of the outstanding capital stock of Grupo Aeroméxico S.A.B. de C.V. through a cash tender offer for MXPUS$43.59 per share. This investment will strengthen the airlines’ partnership, provide more travel options for customers in the U.S. and Mexico and deliver the industry’s best customer experience.Currently, Delta owns approximately 4.1 percent of the shares of Grupo Aeroméxico and holds an option to acquire an additional 8.1 percent. Separately, the Delta pension trust holds options to acquire approximately 4.6 percent of Grupo Aeroméxico. Following completion of the tender offer, Delta and the Delta pension trust collectively would own and/or have options to acquire up to a total of 49 percent of the outstanding shares of Grupo Aeroméxico.

 

 

  • Tang

images-2Ogilvy & Mather Argentina has released juice brand Tang latest campaign “Tenemos que hablar” (“We need to talk”) which seeks to give a slight attention to parents through two new spots, “Beso” & “Auriculares” (“Kiss” and “Headphones.”) The campaign is the first of the brand’s new communication strategy. Starcom Mediavest Argentina is the Tang’s  media agency.

 

 

 

  • Long Island Iced Tea Corp.

descarga-7Long Island Iced Tea Corp. is continuing its’ LatAm expansion with a new partnership to distribute its beverages in Colombia through Diviza S.A. (“Diviza”).This is the company’s first partnership in South America and continues the international expansion of the flagship Long Island Iced Tea® brand as well as the recently acquired ALO Juice® brand. Diviza S.A. distribution covers approximately 40% of Colombia.

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Points /Copa Airlines

0edvu285_400x400 onknefyb_400x400Points, leader in powering loyalty commerce, announced a partnership with Copa Airlines to enable ConnectMiles program members to buy, gift or transfer their reward miles. The partnership supports Points’ expansion into the Central American market and allows Copa Airlines to better engage their ConnectMiles members.By leveraging Points’ Loyalty Commerce Platform, Copa Airlines can better engage with their loyalty members by providing opportunities for them to earn and then use their reward miles more quickly.

 

 

  • BODOG

descarga-9Betting Partners, the affiliate marketing partner of Bodog and its related family of online brands, announced today that Bodog will soon feature a Latin American presence, with the Bodog brand soon to become available to online gamblers in 16 different Central America and South America nations.The move marks a sharp reversal from the slowly dwindling lineup of countries where Bodog has offered its services in recent years.  Prior to the upcoming expansion, which goes into effect on February 15th, Bodog-related sites have only been available in four countries — the United States, Canada, China, and Vietnam.Bovada Sports and Casino’s entry into Mexico means that that country will join the United States as the only two nations serviced by that brand.  Mexicans already have access to the online poker services at Ignition Casino, should they so desire, along with literally hundreds of global brands.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives. 20 new Leads have just been added. GET YOUR 1 WEEK FREE TRIAL! Contact Sales Research Manager Silvina Poirier if you have questions silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Comcast-Xfinity 

Comcast and creative agency Grupo Gallegos launched a bilingual campaign to promote the fact that the Xfinity X1 Voice remote works in both Spanish and English. By saying a command into the remote, consumers are able to toggle between English and Spanish. A TV spot (see below) has the tagline, “beautifully bilingual, como tú,” (beautifully bilingual, like you) .The campaign launched during the 2016 edition of Telemundo’s Latin American Music Awards on October 6 and will continue to run up to the Latin Grammy ceremony this Thursday in Las Vegas ad the last weeks of Univision’s reality show “La Banda” on December 11th. In print the campaign will be activated in the December/January issue of People en Español.

  • Constellation Brands 

latam_database-2Constellation Brands is announcing its most comprehensive arena sponsorship for Corona ExtraModelo Especial and Ballast Point by aligning with Barclays Center. The agreement, which also includes a sponsorship of the Brooklyn Nets, features three individually branded bars at Barclays Center, “official beer” marketing designations and a wide-ranging array of marketing assets.The new marketing alliance between Constellation Brandsand Brooklyn Sports & Entertainment has designated Corona Extra as the Official Import Beer Sponsor of Barclays Center, Modelo Especial as the Official Import Beer Sponsor of the Brooklyn Nets, and Ballast Point as an Official Craft Beer Sponsor of Barclays Center. Highlights of the sponsorship include marketing exclusivity in the imported beer category for Corona Extra and Modelo Especial. Check out today’s feature: An in-depth look into Constellation Brands’ Sponsorship of the Barclay’s Center.

  • Lexus

437718Lexus has announced the Launch of New Music Series and Live Music Showcase “VIDALEXUS Presenta: RPM – Reengineering Popular Music.” VidaLexus RPM is a weekly web series that takes audiences on a musical journey, exploring different Latin music genres. The series follows Latin pop singer Raquel Sofia as she travels to four U.S. cities  – Miami, New York, Chicago, and Los Angeles – to learn more about the types of Latin music that have had a strong a cultural presence in each region. The journey begins November 7 in Miami with Son Cubano, followed by a stop in New York to explore Salsa.  Created and produced by Lexus, RPM is part of an ongoing effort to engage the Latino community and celebrate the diversity of current and future drivers. RPM will be released on ImpreMedia’s network of websites, including LaOpinion.com, LaRaza.com, LaPrensa.com, and ElDiarioNY.com.

Find out who the brand and agency executives behind these campaigns/moves are. Plus detailed contact information on more than 2,000 Corporate Marketers and Agency Executives targeting U.S. consumers. GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com.

  • Johnnie Walker

descarga-4Johnnie Walker’s new campaign Keep Walking America celebrates the cultural progress and diversity that represents the fabric of America today through a collection of stories.The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.This spirit of possibility and commitment to progress will inform all Johnnie Walker brand activity, including Flavors of America, a new cocktail program that highlights the stories and cross-cultural backgrounds of the American bartending community. It will feature modern cocktail recipes inspired by the holidays, traditions and authentic cultural flavors that have influenced the diverse group of bartenders involved in the program. Agency Anomaly NY was behind the effort. Carat handles media for Diageo’s Johnnie Walker.

 

  • Delta

htivxr-b_400x400Delta airline is launching its’ first branded campaign for the airline’s SkyMiles program together with its agency DigitasLBi Atlanta, according to Mediapost.  The “Go See With SkyMiles” creative effort includes a video featuring the backs of various people as they walk through landscapes and locations. The voiceover suggests how Delta can make these scenes a reality.   “Curiosity” will be featured on Delta In-Flight entertainment screens, Delta owned social channels, and Delta.com.

  • Kia

descarga-5 Kia will once again advertise in the Super Bowl. The auto brand confirmed that it will return to the game for the eighth straight year when Fox airs Super Bowl LI on Feb. 5. Agency-of-record David&Goliath will handle the creative work.Kia is the first automaker to confirm a Super Bowl ad buy. Toyota, which had appeared in five straight games, is not coming back for Super Bowl LI, which will be played in Houston.In addition to Kia, auto brands that ran 2016 Super Bowl ads included Acura, Buick, Honda, Hyundai, Jeep and Mini.
 

  • Ikea

Ikea U.S. is helping people celebrate Friendsgiving, the meeting where friends gather for a Thanksgiving meal before the actual holiday. Developed with agencies MEC Wavemaker and production company InHouse, IKEA is giving Friendsgiving kits to Uber users in New York City’s five boroughs. IKEA will raise awareness through its owned and paid social channels. Then, riders will be prompted again on November 19 to find the custom IKEA option in the app to request the IKEA Friendsgiving kit. They will receive IKEA dining products and holiday ingredients for six if they are one of the 200 users connected to a car carrying this package between 11 a.m.-2 p.m. ET. Outside of New York City, IKEA is working with food and social influencer Katie Quinn and Oh Happy Day lifestyle blogger Jordan Ferney to share videos (see below) on IKEA’s owned channels that demonstrate how to prepare meals using the kit’s contents.

  • Pizza Hut

ggThis holiday season, Pizza Hut and Xbox have teamed up to bring a new treat to the Pizza Hut Triple Treat Box – the chance to win an Xbox One S, the ultimate games and 4k entertainment system every hour from Nov. 7 through Dec. 24. That’s 1,140 free Xbox One S consoles.In connection with the return of one of its most popular offerings ever, the Triple Treat Box, customers will receive an entry code for a chance to win an Xbox One S and custom Pizza Hut designed red controller, as well as an offer for US$10 off an Xbox One game with each purchase of a Triple Treat Box while supplies last. The tri-level, holiday-themed Triple Treat Box from Pizza Hut will be available starting Nov. 7 for just US$19.99 and includes two medium one-topping pizzas (available on Hand Tossed, Thin N’ Crispy(R) or Pan), an order of breadsticks, a Hershey’s Ultimate Chocolate Chip Cookie and a chance to win holiday fun for the whole family with an Xbox One S and custom Pizza Hut red controller.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Delta Air Lines

descarga (3)Delta Air Lines has selected Atlanta-based agency Moxie, part of Publicis Media, as its new social media agency following a competitive review. Moxie will manage social efforts, including strategy, content creation and analytics, across Delta’s core channels: Facebook, Instagram, LinkedIn, Twitter and its “Taking Off” Tumblr page. Media was awarded to Omnicom’s PHD in April. Last year it consolidated global digital duties with WPP’s AKQA.

 

  • BMW

DejX49rF_400x400IPG’s UM is retaining BMW’s US$300 Million U.S. media account after the carmaker decided to keep its U.S. media agency assignment following a 14-month review that began in May of 2015.BMW spent about US$185 million on ads in 2015, according to Kantar Media.UM won the account in 2009.

 

 

 

 

  • Fantástico 

CnWxExCWIAAnnFjFantástico, the free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket-purchasing experience that is entirely in Spanish from homepage to checkout, announced it will launch its first consumer ad campaign in the New York market next week. The campaign, a comprehensive Spanish language grassroots effort that includes subway ads, digital, street teams and branded promotional materials, will target Hispanic consumers looking to purchase tickets on the mobile devices they use the most and in the language they speak. The advertising features a contest with weekly prizes of tickets to popular events.Fantástico was introduced last month into the New York market by Schramm Marketing Group, the marketing agency specializing in multicultural marketing and ticket sales promotions. The website, www.Fantastico.nyc, caters to the region’s large Spanish-speaking community in the nation’s sports and entertainment capital. The campaign will specifically target this demographic with strategically placed advertisements on select platforms and trains of the number 7 subway line, which is heavily populated with Hispanic commuters as well as New York Mets game attendees en route to CitiField in Flushing Meadows, Queens.

  • FullSix Media by Havas

images (1)Havas Group is launching FullSix Media, its third full-service media network operating alongside flagship Havas Media and Arena Media. The new network, dubbed FullSix Media, was created on the foundation of FullSix Group, a Paris-based digital marketing services shop it acquired last year for $75 million.The new network, which launches Sept. 1, integrates FullSix with Havas’ preexisting Forward Media unit, to form a new global media services practices with operations across Europe, Latin America and the U.S, Mediapost reports.The new entity will be headed by FullSix Group Founder and CEO Marco Tinelli, former WPP exec.Tinelli joins the Havas Media Group’s executive committee.

  • Coronado Brewing Co.

imagesIndependent creative agency Grupo Gallegos  has been named creative AOR agency for Coronado Brewing Co., a San Diego-based brewery that continues to define West Coast craft beer. The appointment followed a competitive review.Sources close to Coronado Brewing Co. told Portada that the company does not work with a media agency. The agreement with Grupo Gallegos does not include traditional media buying, but brand activation.Coronado Brewing Co.’s beers are currently sold in 19 states, including California, Arizona, Colorado, Connecticut, Florida, New York, New Jersey and Nevada, as well as internationally. In May, Grupo Gallegos was named digital and social agency of record (AOR) for Hass Avocado Board. In addition, the agency is AOR of California Milk Processor Board, TurboTax and Foster Farms, among others. Grupo Gallegos is also a roster agency for Kia Motors America, focusing on the Hispanic market.

  • GlaxoSmithKline Consumer Healthcare

4f04e6a303341df5bbe81beafdf29f33_400x400GlaxoSmithKline Consumer Healthcare consolidated its global agency roster to nine shops across advertising, digital, content, PR, expert marketing and shopper marketing to support its brands.Edelman has been appointed for content and PR.Media will continue to be managed by Omnicom’s PHD and WPP’s GroupM.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Delta Air Lines ::: SABMiller::: Curio Brand/ Argentina ::: Headway Digital/Chile ::: Delta Air Lines ::: VW budget brand :::

  • Delta Air Lines

descargaDelta Air Lines introduced a new ad campaign aimed at Latin American consumers. The campaign is focused on enhanced in-flight experience and improved connectivity options from Mexico to key destinations in the United States.The campaign features a fresh look and tone, reflecting Delta’s innovative brand attributes.The visuals draw attention to Delta’s nonstop flight destinations from Mexico City, Monterrey, Leon and Guadalajara, as well as the airline’s connectivity to many destinations in the U.S. and beyond from the Los Angeles international Gateway.The ad campaign is designed to strengthen awareness of Delta’s industry-leading travel experience in Delta One cabin and the enhanced service in Delta Comfort+ and  Main Cabin on all flights from Mexico to the U.S.Delta offers non-stop service to Monterrey, Leon, Guadalajara, Cancun, Ixtapa/Zihuatanejo, Manzanillo, Puerto Vallarta and Mazatlan, making it the airline to serve the most destinations in Latin America from Los Angeles than any other airline..Meanwhile, Delta has requested for approval to start flying four weekly flights between Orlando and Sao Paulo, Brazil on December 19, 2015. The new flights will be operated with a Boeing 767-300 that has 35 seats in Delta One, 32 seats in Delta Comfort+ and 143 seats in the Main Cabin.

  • SABMILLER

descarga (2)Brewing and beverage company SABMILLER is expanding its beer offerings in Latin America by expanding and strengtheningits portfolio of brands.In the year to March, Latin America generated the largest proportion of SABMiller’s earnings before interest taxes and amortization (EBITA) at US$2.22 billion, representing 35% of the group’s total.

  • Curio by Hilton/ Argentina

descarga (1)Hilton Worldwide is further expanding its presence in South America. The company recently announced the first hotel in Buenos Aires, Argentina to join its upscale Curio – A Collection by Hilton, marking another significant milestone for the high-end brand. The signing of the Anselmo Buenos Aires hotel was announced at the 2015 NYU International Hospitality Industry Investment Conference held on June 18th.The 50-key Anselmo Buenos Aires was converted from an historic mansion thought to have once been owned by famed tango musician and composer Anselmo Aieta. The building maintains its original 1900s façade and will have its own internal plaza, in tune with Argentinian culture and architecture. The Anselmo is conveniently located in the historic San Telmo neighborhood, a highly popular destination for tourists and city dwellers alike.The first Curio-branded hotel in Buenos Aires will open in July 2015, roughly one year after the official launch of the upscale brand. The collection also includes Chicago’s LondonHouse hotel and the Astor St. Honore in Paris, among others.

  • Headway Digital/Chile

tGlhqFxV_400x400Headway Digital has announced the opening of its new office in Chile to continue strengthening operations and provide the best innovative solutions enhancing Programmatic industry in Chile. Julian Saconi will lead the team in that country. Including Chile, Headway has offices in over 13 countries, among which are the United States, Brazil, Mexico, Colombia, Uruguay, Ecuador, Guatemala, Costa Rica, Paraguay, Panama and Europe.

  • VW budget brand

CIppxX7UEAAAD8FThe Volkswagen Group’s new budget brand, which is no new topic of course, has been finally confirmed, and by none other than chairman Martin Winterkorn himself.The budget brand is set to debut in 2018 and will initially launch an SUV, saloon and hatchback. All will be built in China and starting prices will range from 8,000 to 11,000 euros (RM33,325 to RM45,822). The cars will be sold in China, but India, South America, Eastern Europe, the Baltic region and Africa are all potential markets. The UK mag’s report says that the German giant has long struggled to meet its internal minimum standards for manufacturing while still meeting the budget constraints imposed by building a budget car to be profitable. Other examples of budget brands are Renault’s Dacia and Nissan’s Datsun, focusing on Europe and Asia/Russia respectively.The new brand will be the VW Group’s 13th after Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Skoda, Volkswagen, Ducati, MAN, Scania and Neoplan.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

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      • SC Johnson

descargaOmnicom’s PHD has won SC Johnson US$600 million buying assignment following a review.Maxus, part of WPP’s GroupM was the incumbent.PHD will handle  global media-buying duties. The planning assignment covers approximately US 300 million in brand expenditures and is managed out of PHD’s Chicago office.The broader buying assignment is significantly bigger. Estimates for the company’s global spend have been as high as $1 billion in recent years, although sources indicated that going forward it will about $600 million globally with about $300 million allocated to the U.S.The household products giant said that PHD will work with both of the company’s creative agencies, including sibling shop BBDO and Ogilvy, part of WPP. The company continues to work with both creative agencies globally.SC Johnson brands include Pledge, Ziploc and Shout, among many others.

      • Whirlpool 

descargaWhirlpool has released the “Every day, care” campaign, an agency DigitasLBi effort,  speaking to families that don’t fit the traditional stereotype. A 60-second spot titled “Dad & Andy” highlights the challenges and rewards of being a single father. Another spot titled “Finding Time” illustrates the challenges of being a single parent and how using Whirlpool’s Frozen Bake technology can save them time.These ads run on TV, online, Whirlpool.com and social channels.Whirlpool and DigitasLBi originally launched the Every day, care campaign in October 2014 to connect Whirlpool’s portfolio of products to the “value of the everyday care we give our families.”  Since then, the brand has seen lifts in preference, purchase intent, and market share.DigitasLBi is responsible for all above-the-line creative, digital creative, media planning and technology. The Publicis Groupe-owned agency is also responsible for KitchenAid, Maytag, Jenn-Air and Amana brands.

      • Delta Air Lines

Supergraphic_reasonably_smallDelta Air Lines has named AKQA digital agency of record , following a review. This partnership build on an already exiting relationship between AKQA and Delta as AKQA has served as Delta’s mobile agency of record since 2010. In its expanded role, AKQA will help create and manage digital experiences for Delta customers, including the flagship delta.com. Delta spent US$54.3 million on measured media in 2014, according to Kantar Media.

      • H&M 

NIu3ISoY_400x400Fashion retailer H&M has launched its first-ever national recruiting campaign “Place of Possible” , which aims to attract talent interested in entering the fashion industry to support the company’s rapid expansion worldwide. The national advertising campaign boasts its benefits in online media, outdoor billboards, and in-store display ads, as well as a college tour featuring an H&M Airstream.The ads will spread awareness of what the company calls “competitive compensation, benefits and advancement opportunities that make H&M a viable and attractive launching pad for careers in fashion.”The advertising spots focus on individuality, allowing employees to express themselves in a variety of clothing and hair colors and styles.It’s not clear whether a creative agency or H&M spearheaded the campaign. H&M calls its marketing department a global advertising agency, where the team creates multichannel campaigns and produces marketing materials, but it does work with traditional creative agencies. It has also worked with Ogilvy & Mather Advertising, Shanghai.

      • Dentsu Aegis Network 

v78zTl8z_400x400Dentsu Aegis Network has acquired agency John Brown Media, a content agency with over 200 employees globally. Its clients include  John Lewis, banking brand RBS and healthcare firm Bupa.The John Brown Media brand will be retained, with chief executive Andrew Hirsch reporting to Dentsu Aegis Network UK and Ireland CEO Tracy De Groose.Hirsch will also collaborate with iProspect’s global president Ben Wood to integrate John Brown Media’s content publishing capabilities with the agency’s global solutions.

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