DAYTONA 500

Daytona Dawns, NASCAR Looks For More Latino Engagement

NASCAR is continuing its work in Latino marketing, with the Daytona 500 leading off the year Sunday. By taking active steps to engage the Latino community, NASCAR can build a fan base which has not traditionally been strong but has shown potential for growth.

Nascar Bets Big on Social Media for Daytona 500 and Beyond

NASCAR unveiled a massive marketing and social media platform surrounding Sunday’s Daytona 500.The integrated effort included activation on Twitter and Snapchat and gave fans a chance to win prized race-used memorabilia by “racing” each other in the Hashtag 500.