Tag

Dawn Ostroff

Browsing

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Publicis Groupe chief data officer Jason Kodish has announced he’s stepping down after 13 years. Kodish first joined Publicis-owned Digitas in 2006, where he most recently served as global chief data scientist before he was repositioned last year as chief data officer.

 

 

 

 

 

Dentsu Aegis Network announced the appointment of Annette Warring to the role of Executive Client President for the General Motors (GM) account. Warring has more than 25 years of industry experience and a proven-track record for successfully taking top global brands to the next level.

 

                                                                                                                                                                                                                                                                                                                                                                                                                                          

 

Mike Tasevski has been promoted to VP, Market Development at Mastercard.

 

 

 

 

 

Christine Removille has joined Dentsu Aegis Network’s Carat as global president.  She will be responsible for supporting clients looking to re-position and boost digital interaction with consumers.

 

 

 

 

Havas Creative North America has appointed Kiran Smith as chief executive for Boston-based creative agency Arnold. Smith comes from  Brookstone where she held the role of chief marketer and prior to that, was vice president of marketing at Stride Rite.

 

 

 

 

 

 Sam Luchini has been appointed by FCB Chicago senior vice president-executive creative director to work on the Michelob Ultra business. Luchini joins FCB from Goodby Silverstein & Partners, where he was a creative director.

 

 

 

 

 

Matt Armitage, CEO of media company St Ives, will retire by the end of the current financial year to be succeeded by chief digital officer J Schwan. Armitage first joined St Ives as chief financial officer back in 2007 and was promoted to CEO by 2014.

 

 

 

 

 

Spotify has appointed Dawn Ostroff as chief content officer. Ostroff joins from Condé Nast and will lead all aspects of Spotify’s content partnerships across music, audio, and video.

 

 

 

 

Chief Creative Officer Vann Graves will leave J. Walter Thompson Atlanta to become director of VCU Brandcenter. Previously, Graves founded agency FL&G and was a creative director at McCann WorldGroup.

 

 

 

 

 

R/GA Chicago hired creative directors Sue Kohm and Lizette Morazzani. Previously. Kohm was a creative director and copywriter at Grey/Toronto and Morazzani joins from McCann Puerto Rico.

 

 

 

CEO Victoria Fox departs from M&C Saatchi Group. Fox is leaving the business after five years to pursue new opportunities in the industry, according to a statement.

 

 

 

 

 

dataxu has appointed TV Veteran Gary Savoy as Vice President of Media. Savoy brings nearly 30 years of experience in television and interactive advertising sales, business and product development from companies including Comcast, NBCUniversal, and AT&T.

 

 

 

 

 

Last week our Digital Media Correspondent Susan Kuchinskas reported about the maturing Newfronts Marketplace, the digital upfronts that are finishing today in New York City after two very hectic weeks. Now let’s look at the most important Multicultural related news that came out of the 2015 NewFronts.

Starcom MediaVest partners with MiTu and Maker to reach Hispanics

iab-events-header-newfronts (1)Starcom MediaVest Group’s Global Creative Practice LiquidThread, signed a deal to invest more than US $10 million to reach Hispanic audiences around the world through a new partnership between Maker Studios and Hispanic-focused online video network MiTu that will have the companies developing original series for that audience, says Juan Davila, LiquidThread’s global head of business development and SVP. LiquidThread services clients globally including US Hispanic and Latin America.
Davila tells Portada that “When you sum the totality of this group, both native and of Hispanic origin, it becomes an imperative to keep a pulse of their cultural evolution. Maker Studios and MiTu are leading the way in the cultural media evolution.” Davila adds that the partnership will be about “seamless, organic integration of branded entertainment in order to respect the integrity and authenticity of the influencer and its programming.

The partnership will be about seamless, organic integration of branded entertainment.

The target audience for this new LiquidThread/MiTu/Maker Studios partnership is, according to Davila, a wide spectrum of product categories, but it may be skewed towards Millennial and generation Z but that is also changing with the addition of new influencers and the rapid proliferation of internet entertainment engagement. “Some of these influencers have more fans than traditional Hollywood celebrities, ” Davila concludes.

Condé Nast introduces Vida Belleza Latina

CNECondé Nast Entertainment (CNÉ), Condé Nast’s video production arm announced ‘Vida Belleza’–a new lifestyle channel targeting Hispanic millennials. Vida y Belleza is Conde Nast’s 19th channel, Vida Belleza and features programming for and by influential female Latino Millennial. Launching later this year, Vida Belleza will bring together the authenticity of a new generation of Latino storytellers with the access and reach of CNÉ’s network. Vida Belleza will offer a full spectrum of programming covering beauty, food, lifestyle, celebrity, culture and docuseries.
Dawn Ostroff, President, CNÉ commented: “Like cable in the early days, the economics of premium digital video are maturing and enabling the industry to up its game. CNÉ started out with a mandate to launch digital video channels for Condé Nast and, in just a few short years, has become a major player in the production, distribution and innovation of digital video. At last year’s NewFronts, we put our stake in the ground and announced the launch of The Scene, the first-ever platform for premium digital video. This year, we’re taking our business to the next level. Our rapid growth confirms what we have always believed: digital video is a strong and valuable business with an exciting future.”

CNÉ is said selling advertisers inventory on The Scene at higher rates than YouTube can charge, leveraging its brand equity, the quality of its programming, and branded video series,

Join us at PORTADA Mexico!