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LUNA United, the modern content production agency within the communications group UNITED COLLECTIVE, announced that Adrian Castagna has joined as Head of Integrated Production. In this role, Castagna will propel in-house production to create content with cutting-edge design in response to the needs of today’s client and cultural demands.
Nancy Dubuc has been named CEO of Vice Media. Vice co-founder Shane Smith will take a new role as executive chairman. The news was announced a day after Dubuc stepped down from her position at A+E Networks.
Walt Disney Co. is reorganizing to create a direct-to-consumer and international unit. Kevin Mayer, Disney’s chief strategy officer since 2015, was named chairman of the new unit. The reorganization leaves Disney with four segments. In addition to the new unit, there are Media Networks; Studio Entertainment and a segment that combines Parks, Experiences, and Consumer Products.
MediaCom has promoted Kate Rowlinson to new managing director, Worldwide Hubs. She was previously joint managing director of EMEA.
BBC has named Kerris Bright as chief customer officer. In this newly-created role, she’ll be responsible for developing a “closer, more personal relationship” between the organization and consumers, namely license fee payers and those signing in to BBC services, the corporation said.
Jesús Chávez has been promoted from SVP of Operations to Chief Operating Officer at Latino digital media company mitú. Based in the company’s Los Angeles headquarters, he reports to CEO Herb Scannell.
Gastón Tourn is the new chief marketing officer of Badoo. He had previously worked at Google for almost 5 years.
Ogilvy Miami has announced the incorporation of two new creatives that will help expand the firm’s reach in the United States Hispanic market. Uriel Sanchez will take the role of Art Creative Director and Carlos Cervantes Perk will be Copy Creative Director. Both creatives have experience working at Ogilvy Mexico.
J. Walter Thompson Co. has announced it is eliminating the position of worldwide chief creative officer. Matt Eastwood, who has held that position since July 2014, will leave to “pursue other interests.”
Dawn Hudson announced plans to step down from her role as chief marketing officer of the National Football League.
NBCUniversal’s Hispanic Enterprises and Content has appointed Enrique Caballero as Senior Vice President of Human Resources. Caballero previously served as Vice President, Human Resources for Universal Studios Hollywood.He will be based in Miami and report to Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal. In his role, he will ensure that human resources initiatives and programs are aligned with the company’s priorities and lead a team of professionals to meet the growing demands of the organization in the rapidly growing U.S. Hispanic market. He joins Hispanic Enterprises and Content from Universal Studios Hollywood, where he served as Vice President, Human Resources since 2013.
Arturo Duran has been named Chief Technology Advisor at Grupo Prisa, the largest media group in Spain, which also has major media assets in Latin America and the U.S. Hispanic market, including Grupo Latino de Radio.Duran will work with the CEO of Grupo Prisa defining the Digital Strategy of Prisa and its implementation. In addition, he will work with PRISA representative in the US coordinating relationships in Silicon Valley. Prisa recently launched a digital incubator unit called Prisa Inn. Until recently, Duran worked as Chief Innovation Officer at Digital First Media and prior to that as CEO of ImpreMedia Digital. Duran will moderate a panel on the Latin Digital Media Opportunity at 
Telemundo has announced the appointment of Paul A. Gómez to Senior Director, Government Affairs, effective immediately. Based in Washington, DC, Gómez will report to Melissa Maxfield, SVP, Federal Government Affairs, Comcast and Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.In this new role, Gómez will work closely with the Comcast and NBCUniversal Government Affairs leadership to develop and implement government relations strategies to support Telemundo’s business priorities across the company’s various operating units.Gómez joins Telemundo from Walmart,
Full Sea Market, LLC, has announced the appointment of Van Sheets as Chief Executive Officer. Beginning immediately, Sheets will lead business strategy, operations, technology, product sourcing, and financing for the company; and will be supporting the marketing team . Sheets has been responsible for business operations and sales in 49 states and numerous countries around the world. He has earned both a Harvard MBA and Duke BA with honors.
AccuWeather, Inc. has appointed Edward Arditte, Co-President and Chief Financial Officer of Fairway Market and Robert Friedman, CEO of Bungalow Media + Entertainment, to its Board of Directors.
Viacom International Media Networks The Americas has announced the promotion of Michelle Alberty to Senior Vice President of Production Management and Executive-in-Charge of Production, overseeing all the production management and financial planning aspects across VIMN’s multi-media portfolio – MTV, Nickelodeon, Comedy Central, VH1, Paramount Channel – to include original productions, customizations and live events. Based in Miami, Alberty will report into JC Acosta, EVP, CFO and Executive-in-Charge of Production for VIMN The Americas. In her prior role as VP of Production Management for VIMN the Americas, Alberty was instrumental in executing the creative vision and delivering budget targets across VIMN’s portfolio of original content. Most recently, Alberty piloted and supervised the company’s original content and reality formats including the upcoming premier of MTV’s Acapulco Shore and Catfish Colombia a. From 2001-2009, she led the financial planning and logistics of MTV Latin America’s annual award show, Los Premios. A Miami-native, Alberty holds a bachelor’s of Science in Communications, with a major in Advertising and Psychology, and a minor in Marketing from the University of Miami.
The National Football League has named Dawn Hudson its new chief marketing officer. Hudson was most recently vice-chairman at strategic consulting firm The Parthenon Group, but prior to that spent 11 years at Pepsi, including the post of CEO of Pepsi North America. She has also worked at several ad agencies.SHe will be challenged with restoring the league’s reputation among advertisers, including its sponsoring partners. While at Pepsi, she worked with numerous sports properties, including the NFL, and has also served as a Ladies Professional Golf Association board member.