A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

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::: Wyndham Hotel Group/Argentina ::: Maxus – Campos Verdes :::  Jeroglificos by Agency David ::: Avon – Global:::

  • Wyndham Hotel Group/Argentina

bnnbbnbBuilding on more than 16 years of experience in Argentina, Wyndham Hotel Group has announced the debut of its namesake brand, Wyndham Hotels and Resorts®, in Argentina with the opening of the 141-room Wyndham Nordelta Tigre Buenos Aires.Located across from Nordelta Bay in Tigre, Wyndham Nordelta Tigre Buenos Aires is the only in the city accessible by land and river and is just 60 km away from Buenos Aires’ Ezeiza International Airport, 35 km from the Buenos Aires city center, and 15 km from the Tigre’s train station. The partnership with AADESA, the property’s operating company, allows Wyndham Hotel Group to capitalize on the distribution and marketing support.Wyndham Hotel Group includes over 7,760 properties worldwide and more than 150 hotels in Latin America and the Caribbean. InArgentina, the company has been present for more than 16 years since the opening of the first Howard Johnson hotel in 1999. Alongside the Howard Johnson, Ramada, and TRYP by Wyndham brands, the opening of Wyndham Nordelta Tigre Buenos Aires marks the 35th property for the company, which is now the largest international group in the country.

  • Campos Verdes / Argentina

mmmmGroupM media agency Maxus has been chosen by Alicorp as its new media agency for its brand Campos Verdes. Maxus will provide planning and online media buying services for the brand. In addition toCampos Verdes, Alicorp has Plusbelle, Zorro, Limol, Cristal, Gran Federal, Suave Federal, Limzul, Don Italo, Nutregal, Okebon, Castello Ponte and Eruocake in its portfolio.



  • “Jeroglíficos”/ Argentina

descarga (3)Agency David, creatively led by Joaquin Cubria and Ignacio Ferioli, has released its new spot “Jeroglíficos” for IRSA Propiedades Comerciales, for the holidays. The ad is based on the idea that while holidays are a very lovely time,  are also days when people feel overwhelmed by the responsibilities and gifts they need to do, to the point that Christmas loses its charming. The spot centers on the illusion behind a gift, on how nice it is to make or receive presents and how that feeling is renewed with each generation.


  • Avon / Global

v1Q326p1_400x400International cosmetic brand Avon said it had reached an agreement with a private investment firm designed to boost the company’s performance. Cerberus Capital Management will invest US$605m (£406m) in Avon. As part of the agreement, the North American division will be separated from the rest and mostly controlled by Cerberus. Avon’s sales in North America accounted for just 14% of the company’s revenue in 2014. Sales in Latin America made up nearly half of the company’s total sales during that year. Cerberus will focus on creating new product lines and new incentive structures for its sales representatives. The firm will also make a separate US$435m investment for a minority stake in the international brand, Avon Products.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Jake Wheeler- SapientNitro ::: Melissa Vogel-IBOPE Media ::: Sonia Guzmán – Grupo BT brands + tourism ::: Marina Lemos – David ::: Vanina Beraldi – Softtek :::  María Chaparro – Alcance Media Group ::: Alexandre Jordao – Augusto Valente-Batanga Media::: Roberto Perez-Alterna TV :::

jwJake Wheeler joins la comunidad, a part of SapientNitro, as Creative Director. Jake brings with him more than a decade of creative leadership in content and campaign development across both digital and traditional channels. Based in Miami, he will report directly to Jose Molla and Joaquin Molla, Chief Creative Officers at la comunidad. Wheeler joins la comunidad from Grey New York where he led the Volvo North America business as Executive Creative Director. Prior to Grey, he served as Creative Director at SapientNitro.Wheeler also oversaw key projects for Bacardi, Tag Heuer, and Microsoft in China.

IbopeMediaExecutivos238_cortada-361x500Melissa Vogel takes over IBOPE Media Multimedia management for Brazil and Latin America. In this new position, she will be responsible for business strategy, operations, product development and the launch of audio, text and multimedia measurement tools including Target Index.Part of IBOPE Group for 18 years, she was executive director of New Business for the IBOPE Group and general manager of operations for IBOPE Media in Panama. He also managed the operational areas of IBOPE Nielsen Online Brazil (internet), Target Group Index Brazil and Media Mix (Radio and Newspaper). In the last three years, she has held positions in Marketing, being responsible for auditing solutions and advertising investment in , and more recently, for the area management. Melissa has a degree in Radio and Television from the School of Communication and Arts (ECA) of the University of Sao Paulo.

Batanga is expanding content offerings into Spanish-speaking Latin America:

Alexandre_JordaoAlexandre Jordao, currently General Manager of Batanga Brazil, will be taking on an expanded role, overseeing all of the company’s Latin American business out of Batanga Media’s Sao Paulo office as EVP/GM of Latin America.


2a918feAugusto Valente will be overseeing Batanga Media’s just spun off Performance Advertising Business. The new unit is called Groovit Digital. Valente is based in Buenos Aires, Argentina.

15336_468Alterna’TV, a subsidiary of Eutelsat Americas based in Miami, has announced the appointment of Roberto Perez as Senior Director, Marketing and Distribution, for the United States, Canada and Mexico. The announcement was made today by Aymeric Genty, the new CEO of Alterna‘TV.Perez brings nearly a decade of marketing and distribution experience with America’s largest cable and satellite service providers to his new role with Alterna’TV, having worked for DirecTV, Comcast and Cox Communications.As Senior Director, Marketing and Distribution for the U.S., Canada and Mexico, Perez will be responsible for increasing carriage and enhancing market penetration for the suite of channels and networks represented by Alterna’TV in North America and Mexico.Perez joins Alterna’TV after serving as a Retention Consultant for DirecTV in El Segundo, CA. Prior to this, he was Director of Marketing at Comcast, a post he held since 2010. Previously, Perez worked as a Multicultural Marketing Strategist for Cox Communications (2007 to 2010) A graduate of Universidad Católica Andrés Bello (UCAB) in Caracas, Venezuela, Perez earned a Master’s degree in Business Administration from Atlanta’s Oglethorpe University.

maria-sacramento-chaparroFB-156x156Maria Chaparro is the new account executive at Alcance Media Group in Mexico, after having worked with the newspaper El Universal and Grupo Expansion. Chaparro is a graduate of Instituto Tecnologico de Estudios Superiores de Monterrey (TEC) with a focus on digital marketing.

descarga (1)Grupo BT brands + tourism has hired Sonia Guzman as sales director for Latin America. Guzmán will work from Miami offices. BT + tourism brands clients include Condé Nast Traveler for United States and Spain markets, and Financial Times, plus its own set of media including Boletin Turistico publications and platforms, Travelista and Travelers Guide. Recently, it has also incorporated Forbes representation in Mexico , USA and Canada.

Marina_Lemos-David-156x156Marina Lemos is Brazilian advertising agency David new director of digital integration. Lemos has 14 years of experience in the digital market and worked in agencies like 10 minutos and Ogilvy & Mather. She has held several accounts including Kraft Foods, Coca Cola, Claro, Magazine Luiza, Kimberly & Clark and Motorola, among others.

vanina-beraldiVanina Beraldi has taken over as Softtek new head of regional marketing  for hispanic South America.Softtek is a provider of IT services for Hispanic South America.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Julio Di-Bella- PCTV ::: Marcello Binda – JWT Brazil ::: María Inés Baqué ::: Ignacio Corrales- José Ramón Diez -TVE ::: Martín Mercado – Young & Rubicam ::: Damien Rubens-Kimberly-Clark ::: Lucila Castellani-David ::: Maximum Lorenzo-he Marketing Store WorldWide – Argentina ::: Ari Evasio -Primo Buenos Aires :::

0d7a2aeAfter 8 years, Nicolás Amado is leaving online video platform Brightcove. Amado joined the company led by Jeremy Allaire in 2007, where he was part of the efforts to democratise access to online video simplifying its vast technical complexity so publishers could easily generate business and brand value with their videos. Amado let Brightcove’s marketing forays into Latin America and Southern Europe.

Tanaka_Yamuni_Di_Bella- Julio Di-Bella is no longer CEO of PCTV, the TV cable distribution company in Mexico, that has presence in over 1,000 locations and provides service to 3.5 million subscribers (over 17.5 million viewers). On a statement released by the company, Enrique Yamuni, president of the Board of PCTV, thanked Di-Bella for his management.

Aline Moda- Marcello Binda has joined JWT Brazil as director of Media. He will be part of the team directed by Aline Fashion, General Media Director of the agency, and will be responsible for payment of local Pernambucanas. Binda for Ogilvy, where he held brands such as Motorola, Kodak and Amex.He also worked for Agency Africa for four years handling Banco Itaú account. His last agency was AlmapBBDO where he handle Carrefour, Claro, Embratel, Pepsico, Goal, Peixe Urbano, Escola Panamericana and Bauducco accounts.

maría inés baqué- María Inés Baqué was appointed Director of Services Microsoft Argentina and Uruguay, position in which she will have primary responsibility for leading the strategy in the services support area and clients consulting . With over 25 years of professional experience, mainly in the IT industry as well as manufacturing and financial services. Before joining Microsoft, she worked at HP / EDS for 10 years holding various roles.

jose_ramon_diez-TVE , the spanish public broadcaster , has announced the departure of Ignacio Corrales from the direction and the appointment of journalist José Ramón Diez instead. Corrales, who served as director for two years , supposedly left for poor audience ratings. Díez was TVE director from 1999 to 2000, Deputy Director of Programs (1997) and Director of Operations (1998).

Young&Rubicam- Martín Mercado has announced he will no longer work for Young & Rubicam , to devote himself to a new project that will be released in coming days. Lisandro Grandal and Fernando Tchechenistky, who have been in charge of the overall creative direction of DDB Argentina, will take over as new creative CEOs at Young & Rubicam.

damian rubens-Kimberly-Clark has appointed Damien Rubens as Trade Marketing Manager. He will report to Federico Calello, country manager in Argentina. The new manager will be responsible for leading and developing the trade marketing strategy to improve the consumer shopping experience. For almost 14 years he led Trade Marketing and Shopper Marketing teams locally and internationally for companies such as Johnson & Johnson, 3M and Roche.

Lucila Castellani- David, an Argentina based agency, has expanded its account team adding Lucila Castellani as account director, after being account director for Del Campo Nazca Saatchi & Saatchi and community. In David, she will be responsible for Coca Cola and Apsa Centros projects among others.She will report to Emanuel Abeijon, agency accounts CEO.

Máximo Lorenzo-The Marketing Store WorldWide – Argentina, a global agency specialized in brand activation and promotional gaming, has appointed Maximum Lorenzo as Senior VP and Managing Director. Lorenzo has gained experience in the area of brand marketing after working for firms like J. Walter Thompson, McCann-Erickson and Grey Advertising.

Ari Evasio-Ari Evasio is joining Primo Buenos Aires staff of directors .Throughout his career, Evasio worked with clients such as Volkswagen, Coca-Cola, Budweiser, Telefónica, Gatorade and Unilever, among others.

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