David Cardona Archives

ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

We caught up with industry pioneer Rochelle Newman-Carrasco of Walton Isaacson at the ANA Multicultural Conference and asked her a few questions about the growing momentum of The Alliance of Multicultural Marketing (AIMM).

Marketer Interview- Clorox’s David Cardona “Research guides our Innovation Strategy"

Clorox just announced a major new marketing platform targeting the U.S. Hispanic market called Clorox Fragancia. According to David Cardona, Multicultural Marketing Director at Clorox (photo), this is the first time a line of cleaning products is designed for and marketed exclusively to U.S. Hispanics.