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David Beckham

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A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • David Beckham and MLS announced Monday the birth of the Miami MLS team. The team name, logo, when it will start playing and when the stadium will open still need to be set. “Bringing an MLS club to Miami has been a hell of a journey,” stated Beckham.

  • The New York Red Bulls announced the acquisition of German midfielder Marc Rzatkowski on loan from sister club Red Bull Salzburg of the Austrian Bundesliga. The 27-year-old will remain with New York on a season-long loan and will occupy an international spot on the club’s roster.

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  • LAFC partnered with YouTube TV as both its jersey-front sponsor and local English-language broadcaster. The multi-year deal marks the first time North-American pro sports will have all locally televised matches on a live TV streaming provider.

  • MLS and Liga MX are discussing an annual match between their respective champions, starting as early as this fall, according to Insider. The proposed first meeting would probably take place in mid-September at Toronto’s BMO Field.
  • Jay Heaps, former New England Revolution head coach, accepted a position as president and general manager of 2019 USL expansion team Birmingham Legion FC.

  • The National Women’s Soccer League announced Sunday that the Boston Breakers will cease operations in advance of the 2018 season, due to a lack of investors. “Discussions with an active buyer who had signed a letter of intent were ongoing since November of 2017. Unfortunately, due to certain factors that process was halted on short notice,” Boston Breakers managing partner Peter Stoller said in a statement.
    Fans who already bought tickets for the upcoming season will be given full refunds.

What: David Beckham’s ownership group has welcomed three new investors into his mission to have an MLS team in Miami.
Why it matters: The recent change up of Beckham’s investors might be what he needs to finally get his Miami team to be a reality.

Another Shakeup

When David Beckham signed on to play for Major League Soccer Club, Los Angeles Galaxy, back in 2007 he had one eye set on the future. In his contract was a clause that allowed him to purchase a MLS expansion club for just US$25 million dollars when he left the league. A great move it turned out to be because the current going rate for a MLS expansion club goes from US$150-200 millions dollars. Beckham retired from playing in 2013 and a year later he exercised his rights to buy a club at this cut-rate price.

Setting his sites on Miami, the goal to have a club there has not been an easy one. Beckham only recently got the land deal for a 25,000 seat stadium this past June. However, he lacks a solid ownership group, firm stadium deal, and he is currently dealing with an ongoing legal dispute with a local landowner over his newly granted land deal. Three years after the initial announcement of Miami FC, Beckham and his ownership group are still waiting on approval for the club.

This week another change within Beckham’s ownership group has occurred: Todd Boehly, chairman and CEO of Eldridge Industries as well as part owner of the Los Angeles Dodgers, has left the group. It was only this past April that Boehly had come on as a major investor. Boehly was supposed to be the majority owner and controlling partner of the franchise going forward. Instead, he has been replaced by three men known to the Miami community: Jorge and Jose Mas and Masayoshi Son.

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Our group will build a world-class franchise that reflects the people, values and history of the Miami community

Familiar Connections

One of the issues cited for Boehly departure was the fact that he would be the majority owner and controlling partner of the franchise. It was preferred that investment shares be more evenly divided and now they will be with three more investors in the mix.

Additionally, MLS owners wanted more local investors and connections to the proposed club and that is exactly what Beckham has given them. The Mas Brothers are two prominent business executives in Miami and the family behind a leading engineering construction company in the region known as MasTec. Japanese Softbank founder and CEO Masayoshi Son is also on board.

A meeting of the MLS Board of Governors was held Thursday and all three investors were approved to join Beckham’s ownership group. The Beckham Group released a statement concerning the implementation and recent approval of their new investors. It stated that the newly assembled owners “brings local expertise, global perspective, an unquestionable track record of business success and one of the foremost icons in global soccer.” With a final decision on Beckham’s MLS expansion club to be forthcoming, these recent changes might just prove to be vital in securing Miami FC.

 

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