Tag

DataXu

Browsing

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Dataxu has announced the appointment of Raymond Dooley as Vice President of Corporate Marketing. Dooley will oversee a global team focused on bringing dataxu’s solutions to agencies, advertisers and media sellers. He will be based in dataxu’s New York office and report to Aaron Kechley.

 

 

 

 

Entravision announced it has rehired Mark Garcia as SVP of Integrated Marketing Solutions. Garcia, who was most recently Director of Sales at Nexstar Broadcasting in El Paso, will be based in McAllen and report to Lilly Gonzalez.

 

 

 

 

 

Laura Willis has returned to Pulpo Media as VP of Digital Sales. Willis will be based in New York and report to Solange Curutchet. She’ll be responsible for managing national sales in the U.S. She was most recently Director of Integrated Sales at Meredith/People en Español in New York. Before that, she was Senior Sales Director at Pulpo Media.

 

 

 

R/GA announced in an all-staff meeting that its founder, executive chairman and CEO Bob Greenberg, will officially step down from his position on Jan. 2. Sean Lyons, a company veteran who has served as U.S. president since 2015, will succeed Greenberg.

 

 

 

 

Rapha Vasconcellos has been named the leader of Facebook’s Global Creative Shop. He has been with Facebook for six years, heading up the company’s Creative Shop in two of its fastest-growing regions, Latin America and most recently, Asia Pacific. As head of Creative Shop, he’ll work closely with Facebook’s chief creative officer, Mark D’Arcy.

 

 

 

 

Twitter has hired ad-agency executive God-is Rivera as global director of culture and community, a new post created to help engage, spotlight and market to informal user groups. Twitter said Ms. Rivera will help advertisers connect effectively with various communities on the platform driving influential conversations under banners such as Feminist Twitter, Asian-American Twitter, Black Twitter, and NBA Twitter.

 

 

 

Vice’s creative agency Virtue is teaming with noted filmed director Robert Rodriguez and his El Rey Network for La Reyna, an agency designed to connect brands with U.S. Hispanics. Rodriguez himself will serve as creative chairman of the agency, supported by a team of creative directors pulled from the combined networks of Virtue and El Rey.

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Publicis Groupe chief data officer Jason Kodish has announced he’s stepping down after 13 years. Kodish first joined Publicis-owned Digitas in 2006, where he most recently served as global chief data scientist before he was repositioned last year as chief data officer.

 

 

 

 

 

Dentsu Aegis Network announced the appointment of Annette Warring to the role of Executive Client President for the General Motors (GM) account. Warring has more than 25 years of industry experience and a proven-track record for successfully taking top global brands to the next level.

 

                                                                                                                                                                                                                                                                                                                                                                                                                                          

 

Mike Tasevski has been promoted to VP, Market Development at Mastercard.

 

 

 

 

 

Christine Removille has joined Dentsu Aegis Network’s Carat as global president.  She will be responsible for supporting clients looking to re-position and boost digital interaction with consumers.

 

 

 

 

Havas Creative North America has appointed Kiran Smith as chief executive for Boston-based creative agency Arnold. Smith comes from  Brookstone where she held the role of chief marketer and prior to that, was vice president of marketing at Stride Rite.

 

 

 

 

 

 Sam Luchini has been appointed by FCB Chicago senior vice president-executive creative director to work on the Michelob Ultra business. Luchini joins FCB from Goodby Silverstein & Partners, where he was a creative director.

 

 

 

 

 

Matt Armitage, CEO of media company St Ives, will retire by the end of the current financial year to be succeeded by chief digital officer J Schwan. Armitage first joined St Ives as chief financial officer back in 2007 and was promoted to CEO by 2014.

 

 

 

 

 

Spotify has appointed Dawn Ostroff as chief content officer. Ostroff joins from Condé Nast and will lead all aspects of Spotify’s content partnerships across music, audio, and video.

 

 

 

 

Chief Creative Officer Vann Graves will leave J. Walter Thompson Atlanta to become director of VCU Brandcenter. Previously, Graves founded agency FL&G and was a creative director at McCann WorldGroup.

 

 

 

 

 

R/GA Chicago hired creative directors Sue Kohm and Lizette Morazzani. Previously. Kohm was a creative director and copywriter at Grey/Toronto and Morazzani joins from McCann Puerto Rico.

 

 

 

CEO Victoria Fox departs from M&C Saatchi Group. Fox is leaving the business after five years to pursue new opportunities in the industry, according to a statement.

 

 

 

 

 

dataxu has appointed TV Veteran Gary Savoy as Vice President of Media. Savoy brings nearly 30 years of experience in television and interactive advertising sales, business and product development from companies including Comcast, NBCUniversal, and AT&T.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

NBCUniversal Owned Television Stations announced that Daniel Alvarez has been named Vice President of Digital Product Management and Design. Alvarez will be responsible for leading the division’s product and designs teams and creating innovative digital products for English and Spanish-speaking local audiences.

 

 

 

 

Digital Remedy has announced that Keith “Kappy” Kaplan has been appointed to the company’s Board of Directors. His appointment follows the acquisition of CrowdHere and the elevation of its former CEO Nick Pahade to COO and President of Digital Remedy.

 

 

 

 

Dataxu has appointed technology industry veteran Benjamin Katz as SVP of Engineering and CIO. In his role, he will support dataxu’s engineering team and make sure that dataxu’s platforms deliver reliability, scale and AI while ensuring consumer data privacy and security capabilities.

 

 

 

 

Telemundo Station Group, part of the NBCUniversal Owned Television Stations division, announced that Luis Roldan and Roberto Vizcon, two seasoned broadcast professionals, will lead WTMO Telemundo.

 

 

 

 

Luis Roldan has been appointed President and General Manager of WTMO. He will oversee all operations of the station including news, sales, marketing and promotions, technology, digital and community affairs.

 

 

 

 

Roberto Vizcon will lead WTMO’s newsroom as Vice President of News. He will be responsible for the overall performance of WTMO’s news department and any other local productions across multiple media platforms. Vizcon will report to Roldan.

 

 

 

 

 

Motista, a predictive emotional connection intelligence solution provider, has expanded its Sales and Marketing teams with the hiring of Tom O’Sullivan as Executive Vice President of Sales, and Linda Vetter as VP of Marketing.

 

 

Based in its newly established New York Office, Tom O’Sullivan will be responsible for managing and developing a team of seasoned customer-focused sales professionals helping establish new client relationships with brand leaders looking to tap into consumer emotionally connected decision-making process driving top-line revenue growth.

 

 

 

 

Linda Vetter brings almost 20 years of B-to-B marketing experience to Motista. She is charged with building recognition and defining the unique business value of Predictive Emotional Connection Intelligence.

 

 

 

 

Mitú, the Latino-themed digital media company aimed at millenials, announced the addition of three executives who will oversee marketing, development of scripted film and television content, and premium digital content.

 

 

 

Zadi Díaz has been named vice president of digital studio for premium content. Diaz previously worked as executive producer at AwesomenessTV.

 

 

 

 

 

 

 

Gina Reyes is the new vice president of scripted development for television and film. Reyes comes from Story House Entertainment at Univision, where she served as director of content development for English and Spanish-language scripted series. 

 

 

 

 

 

 

Rachel García has been named vice president of marketing and brand strategy. Garcia most recently served as vice president for marketing and social media for BBC America.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Burson-Marsteller has announced Jonathan Stern‘s arrival as Managing Director and Market Leader of the firm’s Miami office, a key component of the firm’s Latin America business.  Stern will lead a team serving diverse clients, will be responsible for the strategic growth of the Miami operation, and provide senior counsel to key clients.

 

 

 

 

 

Adsmovil has announced the appointment of Alejandro Leyva as (CDO) Chief Data Officer. Based in Miami, he’ll be in charge of developing the data area for the Latin American and US Hispanic markets.

 

 

 

 

 

Dataxu, a software provider for marketing professionals, has announced the promotion of Tiffany Mosher to Chief People Officer. In this newly created role, she will expand upon her previous role leading global human resource operations and initiatives for the team of more than 350 employees.

 

 

 

 

Spanish Broadcasting System, Inc. has named Geraldo Arriaga as Vice President, Digital Media Sales of SBS, LaMusica App. In this role, Geraldo will spearhead all of the Company’s digital revenue efforts at the national scale and ensure SBS’s Digital Media programs are fully integrated into the network’s growing “Original Content Strategy.”

 

 

 

 

Luis Solis is now Director, Integrated Sales (Eastern Seaboard) at Meredith Corporation.

 

 

 

 

 

 

Michael Strober, previously VP of client strategy and ad innovation at Turner, is leaving the company. He has also been an integral member of OpenAP, the consortium developed by Turner, Fox and Viacom last year to help standardize audience buying on TV that goes beyond traditional, basic demographics.

 

 

 

 

The New York Times has promoted Gilbert Cruz, previously television editor and an innovative digital journalist in the world of entertainment and the arts, to Culture Editor of The Times. In the years ahead, Gilbert’s primary task will be to build and expand a powerful digital culture report to complement the journal’s print sections.

 

 

 

 

Ingrid Ciprian-Matthews has been promoted to Executive Vice President at CBS News, starting this month. She’ll continue to work directly with CBS News President David Rhodes overseeing day-to-day news coverage.

 

 

 

 

 

 

Chiqui Esteban is the Washington Post’s new Graphics Director. The paper’s Executive Editor Martin Baron and Managing Editor Emilio Garcia-Ruiz announced his promotion, praising Esteban’s skills an influence as department head for a year and a half.

 

 

 

 

Nuno Teles, a 14-year Heineken veteran who has been U.S. chief marketing officer since early 2014, is departing to take over as the president of Diageo’s beer division, which includes Guinness, starting in March. His replacement as of April 15 is Jonnie Cahill.

 

 

 

 

Marta Fontcuberta has announced her departure from The Coca-Cola Company, where she was global head of marketing communications based in Atlanta. She was distinguished by Adlatina and AdAge as one of the 14 Women to Watch when she was head of marketing communications in Latin America.

 

 

What:  Programmatic marketing software DataXu has released the DataXu Validated Inventory Marketplace a tool comprised of real publishers and their authorized resellers that consists of multiple layers of supply curation to prevent counterfeit inventory.
Why it matters: This new tool ensures advertisers they are buying authentic inventory from the sources intended by the publisher. It will be available immediately to all DataXu customers at no additional charge.

DataXu, provider of programmatic marketing software, announced the DataXu Validated Inventory Marketplace. The DataXu Validated Inventory Marketplace ensures advertisers are running on ad inventory whose source has been verified as authentic, eliminating exposure to counterfeit and diverted inventory from unauthorized middlemen. Comprised of real publishers and their authorized resellers, the DataXu Validated Inventory Marketplace is continuously monitored by technology and is curated by DataXu media supply chain quality experts.

Advertisers pay more and get less when they buy counterfeit or diverted inventory, while publishers of the content don’t receive the premium. In conjunction with the IAB and other industry groups who recently announced the ads.txt initiative, DataXu and its partners are taking a leadership position to help solve the problem of counterfeit inventory (also known as “domain spoofing”) present in the programmatic supply chain. Counterfeit inventory is ad inventory that is represented as coming from a publisher or domain from which it does not actually originate. While such schemes ultimately result in impressions on actual websites served to real people, the false representations undermine the digital ecosystem and cause harm to all legitimate market participants.

This new offering builds on DataXu’s 97% Fraud Free Guarantee, which was the first of its kind, and has saved DataXu customers more than US$80 million to date since its launch in 2015.The Validated Marketplace consists of multiple layers of supply curation to prevent counterfeit inventory. DataXu has validated nearly 1,700 publishers and sellers across the programmatic ecosystem. DataXu customers benefit from another layer of validation, and can be confident that they are buying authentic inventory from the sources intended by the publisher. Additionally, DataXu works with media exchange partners to ensure the highest levels of inventory quality and transaction efficiency.

Initial members of the Validated Marketplace include Index Exchange and Google AdX.

Counterfeit inventory is ad inventory that is represented as coming from a publisher or domain from which it does not actually originate

“DataXu has consistently served as a leader in inventory quality, and this focus aligns well with Index Exchange’s commitment to brand safety and transparency,” said Will Doherty, Index Exchange’s VP of Business Development. “We’re excited to be recognized as a trusted member of DataXu’s Validated Inventory Marketplace as we continue to match premium publisher inventory with premium advertiser demand.”

“Advertisers should not have to worry about the quality or authenticity of the inventory they are buying through programmatic,” said Rory Edwards, DataXu’s VP of Business Development and Strategy. “The broad adoption of ads.txt by publishers and buyers will be a great step toward eradicating this type of malicious behavior; however, we can’t afford to wait for industry standards to gain traction. DataXu has always led the industry in protecting our customers from supply chain quality issues, and our Validated Marketplace is yet another investment we have made to give our customers complete peace of mind.”

“Google fully supports ads.txt and it’s great to see partners like DataXu moving quickly to increase transparency in the digital supply chain. By implementing ads.txt into their Validated Inventory Marketplace solution, DataXu is helping to remove the financial incentive for bad actors to create and distribute counterfeit inventory,” said Jay Vanderzee, Google’s Director of Programmatic Platform Sales.

The Validated Inventory Marketplace is available immediately to all DataXu customers at no additional charge.

Join us at PORTADA Mexico!

What: Programmatic marketing software DataXu and Eikon Digital, a new digital media agency headquartered in Colombia with offices in Miami and Mexico City,  announced a partnership for Latin America exclusive of Brazil.
Why it matters: Through this partnership Eikon will leverage ist regional roots and service expertise to offer DataXu’s cloud-based marketing software across Latin America.

JX5JXG_6_400x400DataXu,  a Demand Side Platform (DSP) and provider of programmatic marketing software, and Eikon Digital, a digital media and technology company, have  announced a partnership in Latin America exclusive of Brazil.

Through this partnership Eikon will leverage its regional roots and service expertise to offer DataXu’s cloud-based marketing software across Latin America. DataXu chose Eikon Digital in order to better navigate the complexity of the region and to better understand the unique client needs in this fast growing emerging market.

With offices in Latin America and a team of established industry experts, Eikon Digital is well positioned to service its clients that include all the major media agency holdings and several Fortune 500 and regional brands.

Working with leading brands and agencies worldwide, DataXu’s Marketing Cloud offers marketers ways to identify, understand and engage their prospects and customers wherever they are. A global company, DataXu covers 50 countries, in 30 languages and more than 40 currencies and operates locally in Latin America with two offices.

“We are extremely proud of this partnership with DataXu. We are strong believers in bringing the best available technologies to the region. Now we will be able to offer the leading programmatic marketing platform to our markets, in order to increase efficiencies and performance for our clients. By combining the DataXu Marketing Cloud with our best in class operations team, we will be able to deliver both self-service and managed service solutions to businesses across the region,” said Julian Jaramillo, Founder of Eikon Digital. Jaramillo is based in Bogota Colombia.

Several global ad-tech companies, like Dataxu, have been partnering with Latin American agencies and providers. Recently, Argentina based Headway Digital partnered with MediaMath and Publicitas, which has a substantial presence in Latin America, partnered with SSP The Rubicon Project.

“In 2014, Programmatic spend in Latin America saw a 67% increase over 2013,” said DataXu Chief Customer Officer and co-founder Bruce Journey. “It’s an incredibly important market, and is only poised to grow more over the next three years, which is why we’ve partnered with Eikon to solidify DataXu as a leader in the region.”

DOWNLOAD PORTADA’s special Issue on the DEVELOPMENT OF PROGRAMMATIC BUYING IN LATIN AMERICA  (Spanish/Free registration or log-in required).