Daniel Villarroel – Demographic Targeting is the “New Multicultural”
Marketing and strategy professional Daniel Villarroel talks about the differences between “multicultural marketing” and what today is known as “demographic targeting.”
Marketing and strategy professional Daniel Villarroel talks about the differences between “multicultural marketing” and what today is known as “demographic targeting.”
The use, or misuse, of Social Media by celebrities was at center stage during the opening panel at #Portada14
The jury about the viability/success of sites targeting Hispanic (women) in English is still out (e.g. see the recent closures of CNN Latino and NBC Latino). Portada asked media buyers at corporations and agencies about their views.What media buyers at Maybelline, Rooms to Go and Haworth Marketing and Media have to say.