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What: The Hispanic Public Relations Association (HPRA) has revealed the winners of the 2015 National ¡Bravo! Awards, hosted by Laura Stylez last thursday, October 8 at the Lotte New York Palace Hotel in New York City.
Why it matters: Winners included Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.Mike Fernandez, Corporate Vice President, Corporate Affairs at Cargill, was honored with the ‘Pioneer of the Year’ Award.

credit: Getty Images
credit: Getty Images

The Hispanic Public Relations Association (HPRA) has revealed the winners of the 2015 National ¡Bravo! Awards held for the first time at the Lotte New York Palace Hotel in New York City.Hosted by Laura Stylez, co-host of New York’s most successful morning radio drive show on HOT97, the 2015 HPRA National ¡Bravo! Awards ceremony was held on Thursday, October 8.

The HPRA National ¡Bravo! Awards are one of the most prestigious awards in Hispanic communications recognizing the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others.

Winners included:  Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.

“Congratulations to all the winners for contributing superb work to the Hispanic public relations industry,” said Andy Checo, President of HPRA’s National Board.  “As we continue to advance the practice of Hispanic public relations, we are proud of providing a platform for our work to be recognized and celebrated.”

The winning agencies for the 2015 HPRA ¡Bravo!  Awards recognizing the best public relations and marketing campaigns from across the country were:

  • Technology Campaign of the Year: COHN & WOLFE INFUSE
  • Healthcare & Nutrition Campaign of the Year: BALSERA COMMUNICATIONS FOR UNITEDHEALTHCARE THE PRESS EFFECT: LEVERAGING MEDIA TO EDUCATE LATINO POPULATIONS ABOUT HEALTH
  • Fashion & Beauty Campaign of the Year: HAVAS PR NORTH AMERICA FOR MEDIA MAKEOVERS BY JCPENNEY’S ESCUADRÓN GLAM.
  • Public Education Campaign of the Year: COHN & WOLFE INFUSE FOR COLGATE’S “ORAL HEALTH MONTH”
  • New Product Launch Campaign of the Year:  SWAY PUBLIC RELATIONS FOR THE 2015 HYUNDAI SONATA MEDIA INTRODUCTION
  • Food & Beverage Campaign of the Year:  HAVAS FORMULATIN FOR NESTLÉ LA LECHERA AND PATI JINICH.
  • Integrated Marketing Campaign of the Year: CONILL FOR TOYOTA MÁS QUE UN AUTO
  • Media Event Campaign of the Year: TELEMUNDO FOR THE 2015 BILLBOARD LATIN MUSIC AWARDS
  • Sports Campaign of the Year: HAVAS PR NORTH AMERICA FOR JCPENNEY: INSPIRACIÓN EN EL JUEGO BONITO
  • Digital Campaign of the Year: TELEMUNDO FOR THE SUPER SERIES LAUNCH OF “DUEÑOS DEL PARAISO”
  • Internal Communications Campaign of the Year: HAVAS FORMULATIN FOR MI PUEBLO EMPLOYEE ENGAGEMENT CAMPAIGN
  • CSR Campaign of the Year:D EXPÓSITO & PARTNERS FOR CHILD HUNGER ENDS HERE CON AGRA FOODS
  • Public Affairs Campaign of the Year: BALSERA COMMUNICATIONS FOR NATIONAL HISPANIC LANDSCAPE ALLIANCE’S JUAN IN A MILLION: ADVOCATING FOR THE NATION’S HISPANIC LANDSCAPE WORKFORCE
  • Non-Profit Campaign of the Year:D EXPÓSITO & PARTNERS FOR THE AARP CAREGIVING CAMPAIGN 
  • Multicultural Campaign of the Year: COHN & WOLFE INFUSE

Mike Fernandez, Corporate Vice President, Corporate Affairs at Cargill, was honored with the inaugural ‘Pioneer of the Year’ Award. Below, a video of Fernandez sharing a special message with Bravo! Awards attendees:

The 2015 HPRA ¡Bravo!  Awards were made possible thanks to Platinum sponsors Coca-Cola and Time Warner Cable; Silver sponsor Moet Hennessy USA; and Bronze sponsors Delta Air Lines, Ogilvy Public Relations, PR Newswire, Toyota and United Healthcare.

Judges for the 2015 HPRA National ¡Bravo!  Awards were comprised of senior public relations and marketing professionals across the agency corporate and brand levels.

 

unnamed Digital Expert Rosa Alonso has joined d expósito & Partners, LLC, in the newly announced position of Director of Digital Strategy and Innovation. The announcement was made in New York by Daisy Expósito-Ulla, Chairman/CEO.

Alonso is a recognized leader in Hispanic/Multicultural and International marketing and brings a 360º senior leadership view as client, agency executive and entrepreneur.  Her professional work began in financial services at Banker’s Trust Company/Deutsch Bank, managing consumer ops units and leading projects to make new technologies and processes user-friendly.  This consumer orientation led her to Columbia Business School and an MBA in Marketing & New Media and, subsequent senior roles at such prestigious institutions as Citibank, Dreyfus and Fidelity Investments, where she left her mark on product, service, and technology developments for both Multicultural as well as general market efforts. Her expertise then brought her to the evolving media industry, where she worked with both Internet startups and powerful brands, such as Univision and People En Español/AOL, to lead audience and digital transformation efforts.  She was Senior Director, International and Multicultural/Segment Marketing of AT&T Wireless Services. At ATTW, Alonso led two key subscriber and revenue-producing programs: International (general market, B2B, Hispanic, Asian) and Multicultural (Hispanic, Asian, African-American, and Multicultural Youth segments), programs estimated to have delivered over US$3 Billion in revenue.

Alonso then ventured into the world of digital entrepreneurship as  Founder/CEO of several web ventures and her own consulting company, Rosa Alonso Media.  A passionate community supporter, and a digital content-creator in her own right, Alonso sits on theBoard of NALIP (the National Association of Latino Independent Producers), the premier organization for Latino content-creators and media-makers.  She is also the recipient of the prestigious Columbia University Alumni Medal for her lifelong service to Barnard College (her B.A. alma mater) and Columbia University.

“We’re proud and very happy to welcome Rosa Alonso, who brings unparalleled digital and mobile knowledge that will further enhance our strengths,” said Expósito-Ulla. “Rosa has proven experience leading integrated initiatives in digital/mobile, marketing, sales and media,” added Expósito-Ulla.

“I am excited to be joining Daisy and the Leadership Team of an agency with a transformational mindset such as d expósito & Partners,” said Alonso. “The New American Agency™ tells the vibrant story of how d expósito’s forward-thinking is helping its clients own the future right now,” added Alonso, who just last week received LISTA’s (Latinos in Science and Technology Association) 2015 Latina Tech Leader Award.

d expósito & Partners, LLC is one of the fastest-growing, integrated and multi-service communications agencies in the U.S.A. Propelled by a Hispanic-centric DNA, it is positioned as The New American Agency™, offering expertise in culture and excellence in marketing to help brands engage today’s technologically-savvy, multicultural consumers, while leveraging the compelling opportunities represented by U.S. Hispanics. Led by its founder Daisy Expósito-Ulla, it is an independent, minority- and woman-owned firm that provides relevant in-culture communications.