Cynthia McFarlane


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

2ed9b2eGeorge Levy has been appointed Director Business Development Of LearnerNation | Impactly. The company is in the process of rebranding from LearnerNation to Impactly. Levy tells Portada “one of the main areas I am working on is helping them grow further in LatAm as they have multiple clients in the region including Cartier, & Chopard in LAC and Globo in Brazil.” He adds:”Impactly is a people potential management platform that allows marketing teams to accurately benchmark performance, improve team members, and predict business results. Bridging the gap between marketing automation and best-of-breed training, Impactly empowers marketing teams to deliver better results faster.”


Patricio Montalbetti is the new founder and partner at SM2 TV, a company that was born to create multi-platform content devoting special attention to the organic integration of brands.  SM2 TV’s first project will be the original Production of the International Surfing Association’s World Championship Series, while the second will be Don Balon USA. Until recently Montalbetti worked us founder and partner of PM3 agency in Atlanta, a position he had 14 years.

descargaTarget Corporation announced the appointment of Monica C. Lozano as new Director of the Board, effective immediately. Prior to Target, Lozano was the CEO of ImpreMedia for four years. Previously, Lozano was publisher and CEO of La Opinion, the country’s largest Hispanic newspaper , where she began his career in 1985.





image002Univision Communications Inc.has announced that Jed Meyer has joined the company as executive vice president, Corporate Research. Meyer will be based in New York and will report to Jessica Rodriguez, executive vice president and chief marketing officer of UCI, who oversees the Company’s Corporate Research team.Meyer joins Univision from Annalect, an Omnicom Media Group Company, where he served as Global Research director and U.S. Research director, responsible for leading the firm’s research capabilities and articulating insights across global accounts.

In addition, Roberto Ruiz, Executive Vice President of Strategy and Insights, will also report to Rodriguez and remain based in New York. Rodriguez assumes this new charge from Kevin Conroy, who has chosen to step down to pursue new opportunities in the technology sector. Conroy will work closely with both Meyer and Rodriguez over the next few weeks to support the transition.


d-coronell-430x286Univision News, the news division of Univision Communications, Inc. (UCI), has announced the promotion of Daniel Coronell to president of News. He will continue to be based in Miami and report to Isaac Lee, Chief News and Digital Officer for UCI, and CEO of FUSION. Coronell first joined the Univision News team in early 2011 as Vice President and News Director; in 2012 he was named Senior Vice President and Executive News Director, and in 2014 to his most recent position as Executive Vice President and Executive Director of News. He is an internationally renowned investigative journalist with over 20 years of experience in broadcast and print media in his native Colombia. He previously served as director of “Noticias Uno,” a national newscast airing on Colombia’s Canal Uno television network.

luis-fernandez-263x300TELEMUNDO has announced the appointment of Luis Fernández to Executive Vice President of Network News, reporting to Luis Silberwasser, President of TELEMUNDO.  Fernández replaces Luis Carlos Vélez who will join Telemundo News as a news anchor and senior correspondent. Fernández will oversee the network news operations and manage editorial direction, programming and production of all news properties.  Additionally, he will be charged with strengthening the collaborations with TELEMUNDO’s owned and operated stations and leveraging the relationship with NBC News, the leading source of global news and information.Fernández joins TELEMUNDO with nearly three decades of journalistic experience.



descarga (4)Luis Carlos Vélez joined Telemundo News in 2015 as Executive Vice President of Network News. Before joining TELEMUNDO, he was Anchor and News Director in Caracol Television in Colombia. Prior to that, Luis Carlos was an anchor and reporter for CNN International based in New York and an anchor for CNN en Español.  Vélez earned a degree in Economics from the Universidad de los Andes.



descarga (2)Consulting firm Newlink has named Cynthia McFarlane as Chief Strategy Officer and Managing Partner.An industry veteran with more than 25 years of experience shaping the face of U.S. Hispanic and Latin American advertising and marketing, McFarlane joins Newlink to drive the company’s strategic vision, spearheaded by its proprietary Orbital Thinkingmethodology; cultivate talent and expand capabilities, ultimately positioning the firm as the leading consulting company in the Americas. McFarlane will also oversee the strategic direction of all Newlink areas of expertise from the company’s headquarters in Miami, where she is based. Before joining Newlink, McFarlane served as President of Saatchi & Saatchi Latin America and Conill Advertising.



Patty Marrero_2016Being Latino has appointed Patty Marrero as their new Head of Sales, reporting to President and Founder Lance Rios.Marrero will oversee the development of the company’s sales strategy, internal sales structure and all sales logistics as well as assist with the Being Latino’s latest go-to-market efforts and offerings. She will be the company’s main point of contact for all brands and media agencies looking to collaborate with Being Latino and its engaging platforms.Marrero was previously the Senior Vice President of Client Development for Telemundo Media.



descarga (3)Digilant, a global programmatic buying company, has announced the appointment of Alan Osetek as its new Global CEO. Osetek will oversee all operations in Spain and in the other seven markets in which Digilant operates (Chile, Colombia, United States, Italy, Mexico, Peru and the United Kingdom), and the progress of its technological solutions both in DMP (Data Management Platform) and DSP (Demand Side Platform). Prior to this appointment Osetek was global president of Resolution Media, a company of Omnicom Media Group.



descarga (5)MundoMax, the newly-rebranded U.S.-based Spanish-language broadcast network wholly owned and operated by media conglomerate RCN Television Group, has announced the appointment of Jose I. Molina to Interim President. Mr. Molina, who will also retain the title of Chief Financial Officer, replaces Ibra Morales, who has stepped down as President to pursue other interests. Mr. Molina joined MundoMax as CFO last October.Prior to joining MundoMax, Mr. Molina served for 14 years at Spanish Broadcasting System, most recently as Vice President of Finance.

C9R8ZXxb_400x400As part of Publicis Groupe’s structural and leadership changes for Publicis Media (see separate article):





descargaZenith Optimedia’s Tim Jones will serve as regional CEO for the Americas. Mr. Jones has served as CEO of media agency network Zenith Optimedia in North America.




6871fe16aae0255a228b9ce119d1a4f9John Sheehy will oversee global clients.


Lisa Donohue will serve as global brand president for Starcom; Vittorio Bonori for Zenith; Brian Terkelsen for Mediavest/Spark and Andras Vigh for Optimedia/Blue 449.

There will be four U.S. CEOs, all reporting into Publicis Media CEO of the Americas Tim Jones. Chris Boothe will be U.S. CEO of Mediavest/Spark, Dave Ehlers of Optimedia/Blue 449. Lou Rossi will continue to serve as U.S. CEO at Zenith and Lisa Donohue will continue as U.S. CEO for Starcom until a successor is named. All U.S. brand leadership will report into Tim Jones, CEO of Americas.

descarga (1)Publicis also moved Laura Desmond, who has served as global CEO of Starcom Mediavest Group and its individual brands, into a new chief revenue officer role.


Join us at PORTADA Mexico!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

descargaCarlos Correcha-Price has been appointed general manager of Edelman’s Miami office, effective immediately. He will report directly to Allan McCrea Steele, CEO Latin America.In this new role, Correcha-Price will lead programs to address U.S. and Latin American clients interested in developing relationships with the Hispanic market. The office will also prioritize the growth of its digital practice, helping clients to evolve, promote and protect their brands. Correcha-Price joined Edelman in 2004, working in the Miami office with local and regional clients. He also worked out of Edelman’s Brazil office for 18 months, leading the public affairs practice and serving as chief of staff.  Prior to his position in Miami, Correcha-Price served as senior vice president of International Public Affairs in Washington, D.C. where he led a number of clients and projects for Edelman and received the 2008 PRSA Silver Anvil Award for the communications campaign conducted on the Expansion Program of the Panama Canal.

Daisy Auger-Dominguez has been appointed Global Head of Diversity Staffing at Google based in San Francisco. Prior to Google, she was VP, Talent Acquisition and Organization & Workforce Diversity at the Disney ABC Television Group (DATG) where she led the strategic direction, implementation, and alignment of talent acquisition and diversity across. Before that she was Managing Director, Executive Search Initiatives at Time Warner,

descarga (1)Hispanic Public Relations Association National President Andy Checo has joined HavasFORMULATIN as Director.  Prior to this, Checo was the Director of Publicity & Community Affairs for MundoFox (the new MundoMax).

Digital expert Rosa Alonso has joined d expósito & Partners, in the newly announced position of Director of Digital Strategy and Innovation. The announcement was made in New York by Daisy Expósito-Ulla, Chairman/CEO.


imagesPaul Martinez has been named new President and CEO of 50-year-old nonprofit Boys & Girls Clubs Northeast Florida Martinez.




descarga (2)Cynthia McFarlane, Saatchi & Saatchi Worldwide’s Miami-based head of the Latin America region and U.S. Hispanic agency Conill, is leaving the company on Oct. 1. to pursue a new, entrepreneurial venture early next year.The agency is not planning to replace her for the time being.Saatchi’s Latin American operations will report to Justin Billingsley, the London-based CEO of the worldwide dynamic markets group since the network’s management group was restructured in January 2015. Ms. McFarlane joined Saatchi in 1993 as an account director in the agency’s Puerto Rico office. She worked in various Latin American and U.S. Hispanic roles at Saatchi and Conill, and has been in charge of both operations since 2008. Under Ms. McFarlane, Del Campo Saatchi & Saatchi founder Pablo del Campo took on international creative responsibilities, and became worldwide creative director last year.

descarga (3)Dante Di Loreto has been named president of television at Chernin Entertainment. He will report to Jenno Topping, head of film and television. Di Loreto joins Chernin Entertainment from WatchWorks Entertainment, a production company he started earlier this year. Di Loreto executive produced the Fox series Glee with Ryan Murphy and has worked on a number of other TV series, including American Horror Story. He has also supervised film and U.S. theatrical operations for Bill Kenwright Ltd. In his new role he is expected to work on projects for NBC Entertainment and Universal Television with which Chernin Entertainment recently signed a two-year agreement.
descarga (4)Airbnb has recruited former Levi’s brand boss Brian Irving as global marketing director.Reporting to Airbnb’s chief marketing officer Jonathan Mildenhall, Irving will oversee the brand’s advertising, partnerships and social media strategies.Prior to joining Airbnb, Irving held a number of senior roles at Google, including global brand director for Google+ and global head of marketing at Google Play.Irving started his career as a financial analyst at General Electric, and his career has seen him occupy posts on both agency and client side, including with General Motors, Digitas, RAPP, Apple and, between 2011 and 2012, as vice president for global digital marketing at Levi Strauss & Co.