Growth acceleration means opportunities for investors and marketers in Latin America. Amnet’s Cristian Figoli, Group M’s Cynthia Evans, and ComScore’s Iván Marchant explain what this means for marketing services.
Point of views by Cynthia Evans, Director, Director, Insights and Thought Leadership at GroupM Latin America, Rosanna Saenz, Digital Director, Mindshare Latin America and Martín Carniglia, Data – Insights Director at Havas Media.
Portada interviewed Cynthia Evans, Managing Director for LatAm of MEC about the Panregional Pay TV market. She talks about how quality and effectiveness are driving decisions and how affects the video market and the multi-screen to the Pay TV Market.
#PortadaLat has now begun, with the Online Video Forum and a presentation by Portada’s publisher, Marcos Baer, on central points that will be addressed during the LatAm Summit: programmatic buying, online video, the relationship between technology and marketing, as well as content marketing, among other topics.
#PortadaLat has now begun, with the Online Video Forum and a presentation by Portada’s publisher, Marcos Baer, on central points that will be addressed during the LatAm Summit: programmatic buying, online video, the relationship between technology and marketing, as well as content marketing, among other topics.
Our Latin Online Video Forum in Miami on June 3 will have the best and brightest in the red hot online video space. C-level marketers who will be providing top-notch insights include Josh Chasin Chief Research Officer, ComScore, Artie Bulgrin, SVP Global Research and Analytics, ESPN, Cynthia Evans, Regional Director of Strategy/GroupM Research Director and Javier Salas Rodriguez, Digital Acquisition Marketing Manager, American Express Mexico. Buy your tickets now and get 2 Hotel Nights on us!
The lack of legacy systems and processes that can inhibit seemingly more ‘mature’ markets means that emerging markets have the potential to more easily install the next generation of technology infrastructure.
Portada asked 14 major panregional marketing and media executives, the so-called cream of the cream in Latin American-panregional decision making, about what to expect for 2014. The wide gamut of opportunities and challenges cited include Programmatic Buying, Taking the most advantage of the World Cup, among others.
Cynthia Evans is the Latin America CSO for MEC and Research Director for GroupM. She has experience in the areas of marketing communication strategy development,