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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Revlon

Revlon has consolidated its US$400-million plus multi-brand global advertising account with WPP’s Grey and Mediacom. Grey will provide integrated communications services, including traditional and digital advertising and promotion and activation marketing for our brands, including Revlon, Elizabeth Arden, Almay, CND, Cutex, Sinful and many of our key fragrance brands, including Charlie, Britney Spears, Curve, Tapout and Elizabeth Taylor. Mediacom was already handling Revlon brand in the U.S. Now, the agency will have its duties expanded to become global media planning and buying agency of record across all brands.

 

 

  • Michelin

French tire manufacturing Michelin has awarded Havas Media its global media business following a competitive pitch. Incumbent MediaCom participated in the review, AdWeek reported. Michelin spends and around US$100 million annually on ads globally and more than US$25 million in the U.S. Havas will handle media planning and buying duties for all of the company’s major markets including the United States, Mexico, Canada, France, Spain, Germany, the United Kingdom and China.

 

 

 

 

  • UBER

Uber app has released its new campaign for Latin America, in which the brand highlights the reasons why more and more people decide to become Uber drivers. The campaign “Manera Diferente” was created to be broadcasted on TV and seeks to portray the potential of becoming a Uber driver. In addition, the app will launch a series of videos that will compile the best moments of different testimonies. Uber’s creative team was inspired by quantitative surveys conducted among drivers and users of the company to develop the campaign. The campaign will include pieces for radio, print, out of home and digital strategy, fully integrated with differentiated formats such as dynamic videos, in-app programmatic media and vertical video formats.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

 

  •  InterContinental Hotels Group / Crowne Plaza

InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, announces the opening of the new-build 155-room Crowne Plaza Puebla hotel, marking the brand’s arrival to this important Mexican city. With an investment of more than US$17 million by Consorcio Hotelero GR5, S.A. de C.V., the hotel is the first property to open in Mexico under the Crowne Plaza Accelerate brand transformation. The Crowne Plaza Puebla hotel is located at Blvd. Hermanos Serdán 794, Col. San Jerónimo Caleras, Puebla. IHG has hotels in nearly 100 countries, with 225 hotels and 38,133 rooms throughout Mexico, Latin America and the Caribbean. With roots in Latin America, IHG’s first InterContinental hotel opened in Belem, Brazil in 1946.

 

 

 

  • Hyatt

Hyatt Hotels Corporation in conjunction with LATAM Hotel Corporation and GHL Hotels, announced the opening of Hyatt Centric Guatemala City, the brand’s first hotel in Central America. Hyatt Hotels Corporation, a global hospitality company, has a portfolio of 13 premier brands, including 708 properties in 56 countries.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Hyatt House

Hyatt House Mexico City/Santa Fe has opened, marking the first opening of a Hyatt House hotel in Mexico and Latin America. With the new property, the Hyatt House brand enters the Latin American market with an innovative hospitality offering. Grupo Presidente, a Mexican hospitality company, will be responsible for hotel operations.

 

 

 

 

  • InterContinental Hotels Group 

InterContinental Hotels Group (IHG) announced the opening of the Crowne Plaza Barranquilla hotel marking the Crowne Plaza brand’s return to Colombia. The 76-room new-build hotel is located within the Torres del Atlántico business complex.Owned and managed by Hoteles Cacique Internacional S.A.S., the Crowne Plaza Barranquilla hotel is franchised by an affiliate of IHG and is part of IHG’s diverse family of brands in nearly 100 countries and territories.Hoteles Cacique Internacional S.A.S also owns Holiday Inn® Bucaramanga Cacique hotel, which opened in the northeastern Colombian city of Bucaramanga in 2013.The Crowne Plaza Barranquilla is located in the Buenavista neighborhood.The hotel is IHG’s fourteenth property in Colombia and second property in the city, the first being the Holiday Inn Express® Barranquilla Buenavista that opened last year.Some of IHG’s most iconic properties in Mexico, Latin America and the Caribbean announced a series of multi-million dollar renovations.IHG has hotels in nearly 100 countries, with 223 hotels and 37,846 rooms throughout Mexico, Latin America and the Caribbean. With roots in Latin America, IHG’s first InterContinental® hotel opened in Belem, Brazil in 1946.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Hertz/Aeroméxico

Hertz Global Holdings, Inc. has announced that its wholly owned subsidiary, The Hertz Corporation, has signed a three-way and exclusive partnership agreement with Hertz Mexico (operated by Avasa) and Aeroméxico, Mexico’s leading airline. Aeroméxico passengers can now book car rental at the best available rates for Hertz and Firefly in Mexico and with Hertz, Dollar, Thrifty and Firefly in any of the airline’s rest of world destinations, via the airline’s website (Aeromexico.com) and call center.The special rates for Hertz and Firefly in Mexico are also available to customers who present an Aeroméxico boarding pass at the brands’ car rental desks in airports across the country. In addition, Hertz Mexico will display Aeroméxico branding and customer offers on its website and at all of the car rental company’s airport locations.Aeroméxico is a major international airline serving more than 20 million customers, flying to 84 destinations in Mexico; North, South, and Central America; the Caribbean, Europe, and Asia.

  • Long Island Iced Tea Corp.

Long Island Iced Tea Corp, a growth-oriented company focused on the non-alcohol ready-to-drink tea segment in the beverage industry, announced new partnerships to distribute its beverages in Ecuador through Dinusa S.A. (“Dinusa”) and in Costa Rica through Gaia Foods CRC S.A. (“Gaia Foods”).Consistent with the company’s strategic focus on Latin America, Long Island Iced Tea® is now distributed across four countries in Central and South America.

 

 

 

 

  • Dentsu Aegis Network

Dentsu Aegis Network has rebranded Dentsu Media as dentsu X, an integrated agency network combining communication, media planning, content creation, technology, data and behavioural insight.The new agency was conceptualised around the idea that personalised and relevant experiences are key for brands to attract customers.dentsu X will roll out in key markets in Europe, Middle East and Africa within this year, with subsequent expansion into the US.Takaki Hibino, will continue as the global brand president of dentsu X.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.