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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Mini USA

Mini USA has appointed Crossmedia as its media AOR for its Western Region, Tier 2 account, following a review. Crossmedia will handle both the media planning and buying, as well as the overall strategy for the business covering 34 dealerships in 15 designated marketing areas (DMAs).The account will be managed out of Crossmedia’s L.A. office.

 

 

 

 

  • Sprint

Available now, Sprint customers can receive an exclusive 45-day trial of the FlixLatino app to stream more than 250 recently produced Spanish-language movies, TV series and documentaries on up to three devices at a time in high-definition.FlixLatino, a Spanish-language entertainment streaming service, hosts films, series and shows from many countries such as Mexico, Puerto Rico, Colombia, Peru, Venezuela, Cuba and Spain. Its catalogue includes productions in all genres: action, romance, drama, comedy, mystery, horror, suspense and more.Customers will also be able to enjoy a consistent content refresh with new monthly releases and weekly premieres on Thursdays.Once the trial ends, Sprint customers have the option to enjoy the latest Spanish entertainment at their fingertips with a monthly subscription of US$2.99 that will be billed to their existing Sprint invoice. Cancel at any time by dialing *2 from your Sprint phone.

 

 

  • Gore-Tex

W.L. Gore & Associates has consolidated its global media business for its fabric division with Dentsu Aegis Network following a review, Adweek has reported.Dentsu’s Gravity, Carat and Amnet agencies will work with Gore-Tex—used in brand products from Adidas, Oakley, Patagonia, Converse and The North Face—across the Americas, Europe and Asia-Pacific.W.L. Gore & Associates’ Gore-Tex spent US$1.5 million on marketing efforts in the U.S. last year, according to Kantar Media.

 

 

 

 

  • Amazon Studios

Interpublic Group agency Initiative has been awarded media planning and buying duties for Amazon Studios, as part of an agency consolidation,  Adweek’s Agency Spy reported first. Initiative was already handling Amazon ecommerce media account since 2013.  Laste year, IPG won Amazon account  following a review but the assignment did not include Amazon Studios. Initiative’s Los Angeles office will oversee the account.

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

 

  • John Frieda® Hair Care

Camila Mendes, leading actress and style star, is the newest influencer to join John Frieda® Hair Care in their mission to encourage women to express themselves through their hair. The Your Hair Talks, Make a Statement campaign is building a community of empowered and self-assured women who all have something to say – starting with their hair.As part of the Your Hair Talks, Make a Statement campaign, Camila will team up with John Frieda® Hair Care to create unique content that speaks to her personal hair story, and how it has played a role in her life. Camila will also join the conversation by hosting events and social activations throughout the year in partnership with the brand.  Born in Virginia to parents of Brazilian descent, Camila was predominantly raised in Miami before moving to New York . Her role on a tv show along with her real-life bubbly personality has made her a fan-favorite—and with 7 million followers on Instagram, she’s cemented herself as a style star to be watched.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
SPECIAL 50% OFF HOLIDAY OFFER for the subscription to Portada Interactive Database of Marketers targeting U.S. consumers. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

For prior Sales Leads editions, click here.

  • Taco Bell

taco_bell_logo_2934Taco Bell is working on a substantial branded long-form video content investment that began in early December and will continue with at least 40 pieces of content in 2017. The fast-food restaurant chane is launching “Taco Tales” on YouTube —a six-episode web series that features re-enactments of people’s adventures in retrieving Taco Bell with comedians and YouTube personalities in the starring roles. The series was created in partnership with L.A.-based content studio Madison + Vine, and will be followed up with another six-episode run of a Taco Bell clip show that uses the content that already existed from Bell enthusiasts, with the participation of the creators, in a The Soup or Tosh.O-style format.

  • Dunkin’ Donuts 

Dunkin’ Donuts and the National Hockey League announced a multi-year agreement, making Dunkin’ Donuts the official U.S. coffee, donut and breakfast sandwich of the NHL®. The partnership, which marks Dunkin’ Donuts’ first national sports league partnership, will officially launch during the 2017 Bridgestone NHL Winter Classic® outdoor game in St. Louis on January 2, 2017.As part of the deal, Dunkin’ Donuts will be featured at several of the NHL jewel events, including the NHL Winter Classic®, NHL® All-Star Weekend, NHL Stadium Series™ and the NHL’s year-long Centennial celebration. Dunkin’ Donuts will be included in advertising, LED Signage and jumbotron displays, as well as on-site activations at each jewel event.Dunkin’ Donuts also will have significant presence across NHL’s broadcast and digital platforms in the U.S. Additionally, Dunkin’ Donuts has a multi-million dollar partnership with NBC Sports that will include custom in-game features and dasherboard visibility, as well as advertising across broadcast, digital and social media channels beginning January 2 and continuing throughout the NHL season.

  • Fresco & Más Stores

descarga-13Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, unveiled five new Fresco y Más stores throughout Miami-Dade and Palm Beach County during a simultaneous ribbon-cutting ceremony.By listening to customers throughout their communities, the company has tailored each new Fresco y Más to provide an authentic Hispanic grocery store, with expanded product assortments, better value and a cleaner, more enjoyable shopping experience.These stores are focused on delivering lower, everyday pricing as well as exciting special promotions on the items customers buy most, from fresh produce and high quality meats, to expanded local Hispanic products and new store features, allowing families to enjoy authentic, quality food for less on more than 3,000 products throughout the store.The first Fresco y Más store concept was launched in Hialeah, FL in June 2016. Fresco y Más now includes six locations throughout South Florida.

To get detailed contact information about the decision makers behind these campaigns and access an annual subscription to the interactive database of more than 2,500 marketers targeting U.S. consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

  • AB InBev

descarga-14Anheuser-Busch InBev’s Busch brand is making its’ Super Bowl ad debut in 2017, according to Ad Age.The ad will be handled by Deutsch New York, which won the account earlier this year.The move is unusual as the brand commonly features mainstream brands like Budweiser and Bud Light. AB InBev spent US$3 million in measured media last year on Busch and Busch Light, according to Kantar Media. A-B InBev has already increased its media spending for Busch, adding 10 weeks of national TV time last year and upping its out-of-home and digital spending for the brand. AB InBev holds exclusive Super Bowl ad rights to the game for the beer category.

 

 

 

  • Sprint

sprint1Sprint is airing commercials spots on television, cable, theaters and online to encourage people to sign up for its services during the holiday season. The theme of the campaign is “Por la Mitad”. Thereby Sprint explains that its plan is 50% cheaper than its competitor’s Verizon.Developed by Alma, the first spot features singer Jose Feliciano translating the classic song “Feliz Navidad” into “Feliz La Mitad” (Merry Half) to promote Sprint’s positioning that subscribers can save 50% versus competitor rate plans. The second spot iwas developed by Sprint’s in-house shop YellowFan Studio and features spokesperson Paul Marcarelli

 

  • Terra’s Kitchen 

descarga-15Crossmedia has been named media agency of record for Terra’s Kitchen, a healthy meal kit delivery service, Mediapost reports. The account will be handled out of Crossmedia’s Philadelphia offices, and will include planning, buying and real-time analytics. Terra’s Kitchen spent US$200,000 on measured media the first six months of 2016, up from us$15,000 during the same period in 2015, according to Kantar Media.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting U.S. consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)
NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.