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CrossGraph

Social Marketing: How Bolzter Creates a Social Graph for Each Lead

Social Marketing Platforms create a social graph for each lead by tracking that lead’s connections and behaviors. This allows a company to generate leads from its existing cluster of customers, and then use social and display advertising for targeting. The Social Marketing sector is red hot. Acquisition-crazy Gravity4  just bought Bolzter to Add Lead Gen to its Marketing Cloud for further expansion in the U.S. and Latin America.