Superstar Cristiano Ronaldo has agreed to purchase La Liga side Real Valladolid for just over US $35 million. His ownership gives immediate credibility to the squad, though the challenges of ownership are many, even for someone of Ronaldo’s noted business acumen.
A growing trend among professional athletes has been the usage of social media to make important announcements. And on Sunday, December 17, Brazilian soccer star Kaká declared his retirement via his Twitter account to his nearly 30 million followers.
Out of the Top 10 Highest-Paid Athlete Endorsers of 2016 list from the marketing agency Opendorse, four players play golf, and one of them has only 111K followers on twitter.
A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team…. ESPN Deportes to Carry Spanish-language Telecast of Super
The joint-venture Viva Superstars, Polaris Sports, and Portuguese-Dutch startup bViva, has announced the release of the Viva Ronaldo full version, Cristiano Ronaldo’s official online platform available as a mobile app and on the web at www.vivaronaldo.com.