Boutique agency, LatinSphere, headquartered in Long Beach, CA, will officially close at the end of August 2015 as the Founders have decided to pursue other opportunities.
Boutique agency, LatinSphere, headquartered in Long Beach, CA, will officially close at the end of August 2015 after 14 years of providing advertising and experiential marketing services, focused on, but not limited to, the Hispanic market, for an extensive list of clients such as: The Walt Disney Company, Disney Parks & Resorts, Disney Vacation Club, ESPN Deportes, U.S. Cellular, Verizon, Sears, Roebuck & Company, Orchard Supply Hardware, Care 1st Health Plan, XM Satellite Radio, Crayola, and Macerich Malls, as well as some regional clients, i.e. Long Beach Transit and The Irvine Company.
The Founders have decided to pursue other opportunities after the very demanding and equally rewarding task of running their company, while managing the Agency’s accounts hands-on throughout the years. Karla Lucia and Cristi Quesada-Costa successfully accomplished their goal of presiding over an Agency they passionately built to deliver exceptional work at a national level, while providing a unique working environment since 2001.
Lucia, born in Quito, Ecuador, is recognized as one of the leading forces of Multicultural Marketing, having spent 25 years dedicated to the study, growth and evolution of Hispanic marketing communications in America. “We had an incredible run, and I’m very proud of our accomplishments. I am excited to leverage the experience of having led an agency, where I worked with world-class talent, and developed programs for some of America’s largest and most iconic brands, to embark in various entrepreneurial endeavors, including providing more personalized consulting services to a select group of Clients and brands.”
Prior to opening LatinSphere, Karla spent a decade at Mendoza, Dillon & Asociados, a premier WPP Hispanic Agency in the 80’s and 90’s, where she held various account management positions, including Vice President of Client Services. Lucia’s ability to operate in a cross-functional role also contributed to the successful integration of multicultural strategies with leading Global Agencies such as Ogilvy & Mather, Wunderman and Y&R.
After leading successful initiatives for 14 years, the time is right for Quesada-Costa to pursue other projects she has a great passion for. In addition to some of these interests, she will also engage in select consulting opportunities. “My Agency career has come full circle, from heading the largest Advertising Account Team at WPP’s MD&A, to launching an Agency where I could create and produce cutting-edge advertising campaigns, websites, events and concerts. LatinSphere was my ‘baby’ for many years, and I am beyond proud of the award-winning projects we achieved with our incredibly talented Spheres. I also want to express my gratitude to our best-in-class Clients who contributed to us loving what we do, making our work days fun days, even when they were long days. I am energized about the future, and look forward to the next chapter in my career.”
In addition to leading LatinSphere’s Creative & Production Departments, to include unique long-format broadcast content, Cristi also directed all Celebrity/Talent assignments. She was the first Managing & Membership Director at the Latin Recording Academy during the launch of its 1st Annual Latin GRAMMY® Awards, following an 8-year tenure at MD&A. Originally from San Juan, Puerto Rico, Cristi joined the industry at Castor GS&B Advertising in 1991 after moving to L.A.