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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Kasha Cacy has been named global CEO by Engine. Previously, she was U.S. CEO of Interpublic Group of Cos.-owned media agency UM.

 

 

 

 

 

Romina Rosado is leaving her position as SVP of Global Content at E! to become SVP of Digital News for Telemundo. Romina will lead the development and execution of all digital programs across Noticias Telemundo and Digital News.

 

 

 

 

Airbnb Inc. has named Ann Mather as the first woman on its board. Mather joins from Pixar Studios where she held the role of chief financial officer.

 

 

 

 

 

Pete Blackshaw is leaving Nestle to take over as CEO of Cintrifuse. He joined Nestle in 2011 as Nestle’s VP for digital innovation and service models.

 

 

 

 

 

Alex Bogusky has been appointed as chief creative engineer at  Crispin Porter + Bogusky. After swearing off advertising altogether 8 years ago, Bogusky returns to the agency world.

 

 

 

 

 

Zipcar has appointed Sherrill Kaplan as head of marketing. Kaplan joins from Dunkin’ Donuts and her mission will be to accelerate growth among Zipcar’s consumer, university and business customers.

 

 

 

 

 

With more than 25 years of experience in sports management, Tom Glick is joining the Carolina Panthers as team president on September 16. In his role, Glick will oversee the team’s day-to-day operations.

 

 

 

 

 

Carat has named two new client managing directors. Kim James will lead the Diageo portfolio and Grant Burke has been promoted to handle the Wickes and Debenhams accounts. James joins from Amplifi while Grant has worked at Carat for ten years.

 

 

 

 

Antonio Lucio has joined Facebook as CMO after three years as HP’s CMO. He also held the position at Visa and PepsiCo. He is starting on September 4th and replacing Gary Briggs since he announced his retirement in January.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Hemisphere Media Group, Inc., the only publicly traded pure-play U.S. media company targeting the high growth U.S. Hispanic and Latin American markets with television and digital content platforms, announced that Jose Ramos, President and General Manager of WAPA-TV, plans to retire in the first half of 2018. The Company has named Javier Maynulet as Mr. Ramos’ successor. Mr. Ramos will work closely with Mr. Maynulet to ensure a smooth transition.

 

 

 

Mr. Maynulet comes to Hemisphere with over 20 years of financial management and operational experience in media, with a strong focus on Spanish-language television. He most recently served as SVP and Chief Financial Officer of Univision Networks, where he was responsible for financial reporting and planning for the Networks division, as well as several emerging cable networks.

 

 

 

 

The United States Hispanic Chamber of Commerce Foundation has named Elva Lima, former Global Diversity and Inclusion Director for Verizon Communications, as its interim Executive Director effective Monday, November 27, 2017.  Lima will oversee all Foundation operations on an interim basis until the Foundation concludes its search for an executive to fill the role permanently.  Lima served in several key positions during her tenure with Verizon Communications that made her an ideal candidate for this role.  Recently, as Global Diversity and Inclusion Director, she oversaw a multimillion-dollar budget and partnered with the Verizon Foundation to help increase the Foundation’s focus on diverse and underrepresented communities.  Lima’s primary focus is to ensure that the Foundation continues supporting the next generation of Hispanic businesses and entrepreneurs.

 

 

 

Omnicom media executive Peter Mears, who joined Havas in April as global chief operations officer, has been appointed CEO of Havas Group Media. He is in charge of all of Havas Group Media’s

media operations worldwide.Mears will replace Alfonso Rodés, who will become chairman of Havas Group Media and will advise Mears.

 

 

 

 

 

LBI Media, Inc., a minority-owned Spanish language broadcasting company in the U.S. announced the appointment of Jason Hall as SVP, national sales. He will be based in the company’s New York City office.As SVP, national sales, he will manage the national sales efforts for LBI’s station group and affiliate stations throughout the country.  Hall will be responsible for leading and organizing all national sales efforts, including recruitment and the direct management of the national sales offices in New York, Los Angeles, Miami, Chicago, Dallas, Atlanta and Mexico.A seasoned 20-year television sales executive, Hall comes to LBI Media with 17 years of senior sales experience at Univision Communications. Prior to joining Univision Jason was a local account executive for Tribune Broadcasting’s WBZL-TV in Miami.

 

Crispin Porter + Bogusky will close its Miami office in March as part of an effort to consolidate U.S. operations. Accounts running out of that office, including Vonage, Santa Margarita Wines and the Letgo app, will move to CP+B’s locations in Boulder, L.A. and São Paulo. Miami, Florida’s subsidiary, which served as the agency’s headquarters until Los Angeles and Boulder, Co. offices were opened, will offer its’ 75 Miami employees opportunities to join the remaining offices or to work for another agency within the larger MDC Partners network.

 

 

 

Publicis.Sapient co-CEO Chip Register announced that he will retire at the end of 2017. Co-CEO Alan Wexler will take over.

 

 

 

 

 

 

Nigel Vaz, the Publicis Groupe global business transformation lead in charge of overseeing the expansion of such efforts across the holding group’s network, will begin working directly with Wexler. Vaz will still report to Wexler, and both will continue to serve on the Publicis Groupe Executive Committee.

 

 

 

 

M&C Saatchi has appointed Kate Bosomworth chief marketing officer. Bosomworth will report to CEO Giles Hedger.

 

 

 

 

 

Media company Intermarkets announced that Kary Jones has been appointed to a new role for the company, Manager of Publisher Development. Kary will work directly with publishers to develop tactical plans for monetization, brand recognition and partnership opportunities, as Intermarkets continues to increase its portfolio.Kary brings more than 15 years of sales and marketing experience to the role. She has been at Intermarkets for more than 4 years; previously, she oversaw consumer-based advertising at POLITICO.

What: American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative and media agencies, respectively.
Why it matters: The assignments are global.The accounts were held by McCann Worldgroup agencies McCann Erickson and TM.

descarga (1)American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative and media agencies, respectively. The appointments were made following formal review in which CP+B and GroupM’s MediaCom defeated rival pitches from IPG, Publicis Groupe and Omnicom Group. The assignments are global.

The incumbent agency was TM, part of Interpublic’s McCann Worldgroup. TM had serviced the account since the early 1980s and did not defend the account. Instead, Martin Agency, also part of IPG, pitched the business.

American Airlines spent about US$30 million on ads last year, according to Kantar Media, and that number is likely to increase as the airline has just absorbed U.S. Airways. It seems that I order to complete its merger with domestic rival US Airways, AA is investing more than US$2bn in integrating IT systems and renewing its product and customer experience. In addition, the company is carrying out a fleet renewal, which the airline claims will give American the youngest fleet of its network competitors.

“We want to capture the enthusiasm and passion our employees have for the future of the airline and deliver that message to our customers with a genuine and unique campaign. We think our employees and our customers will be proud of how CP+B and MediaCom work with us to present American’s brand in the coming years,” said Fernand Fernandez, the A.A’s vice president global marketing.

“From the very start, CP+B and MediaCom showed a clear understanding of American’s assets and opportunities, and it all starts with our 100,000 employees,” added Fernandez.

What: American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative and media agencies, respectively.
Why it matters: The assignments are global.The accounts were held by McCann Worldgroup agencies McCann Erickson and TM.

descarga (1)American Airlines has appointed MDC Partners’ Crispin Porter + Bogusky and GroupM’s Mediacom as its new creative and media agencies, respectively. The appointments were made following formal review in which CP+B and GroupM’s MediaCom defeated rival pitches from IPG, Publicis Groupe and Omnicom Group. The assignments are global.

The incumbent agency was TM, part of Interpublic’s McCann Worldgroup. TM had serviced the account since the early 1980s and did not defend the account. Instead, Martin Agency, also part of IPG, pitched the business.

American Airlines spent about US$30 million on ads last year, according to Kantar Media, and that number is likely to increase as the airline has just absorbed U.S. Airways. It seems that I order to complete its merger with domestic rival US Airways, AA is investing more than US$2bn in integrating IT systems and renewing its product and customer experience. In addition, the company is carrying out a fleet renewal, which the airline claims will give American the youngest fleet of its network competitors.

“We want to capture the enthusiasm and passion our employees have for the future of the airline and deliver that message to our customers with a genuine and unique campaign. We think our employees and our customers will be proud of how CP+B and MediaCom work with us to present American’s brand in the coming years,” said Fernand Fernandez, the A.A’s vice president global marketing.

“From the very start, CP+B and MediaCom showed a clear understanding of American’s assets and opportunities, and it all starts with our 100,000 employees,” added Fernandez.

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