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What: Cox Media Group (CMG) announced the sale of Mundo Hispánico to Mundo Hispano Digital Network (MHDN). MHDN is led by by former Georgia State Senator Sam Zamarripa. Entrepreneurs Rene Alegria and Marcos Gonzalez are also MHDN investors.
Why it matters: In May of this year CMG announced plans to sell Mundo Hispánico, Atlanta’s largest Spanish-language newspaper. The transaction reflects a wider trend through which Cox Media Group is selling many of its non-strategic newspaper and digital media holdings.

Four months ago, Cox Media Group revealed plans to sell Mundo Hispánico, a Spanish-language newspaper founded in 1979 to serve the Hispanic community in Atlanta. Today, CMG announced the new home of the newspaper: Mundo Hispano Digital Network (MHDN), a tech-focused media company intended to tackle the needs of the U.S. Latino community through digital content, will take over the management of Mundo Hispánico. MHDN is led by former Georgia State Senator Sam Zamarripa, now CEO of Intent Solutions of Atlanta, the Atlanta Business Chronicle reports. Zamarripa is buying the newspaper and its website along with two partners: Marcos Gonzalez, founder of Vamos Ventures, which invests in early-stage tech companies led by Hispanic and other diverse founders, and digital media entrepreneur Rene Alegria.

“We are excited that Mundo Hispánico has found a new home with owners who are committed to continue offering quality news coverage to the growing Latino community in Atlanta and across the country,” said CMG president Kim Guthrie. “The new owners have deep ties to and demonstrated involvement in the Hispanic community and are a perfect match with our talented and passionate group of Mundo employees.”
MundoHispanico.com made its debut in the 2018 Hispanic Fact Pack as one of the largest Hispanic multi-platform digital media properties in the U.S. The social presence of Mundo Hispánico includes more than 4.5 million Facebook followers.

“Mundo Hispánico has long served as a dynamic and trustworthy news source for the Latino community in Atlanta. That solid foundation, coupled with our mission to strengthen Atlanta’s position as a center for Hispanic media in the country, really solidifies this acquisition. It makes perfect sense for us and we’re excited to get started,” said MHDN president and CEO Rene Alegria (photo) who has recently been appointed to that position.

Mundo Hispánico is the third most popular Spanish-language news website in the U.S., serving cities like Los Angeles, New York, Atlanta, Houston, Dallas, San Antonio, Chicago, Washington D.C., and Miami.  In 2014, it partnered with local search provider YaSabe to form Mundo Local.

What: Cox Media Group (CMG) announced plans to sell the Mundo Hispánico newspaper.
Why it matters: Mundo Hispanico serves as metro Atlanta’s largest Spanish-language newspaper.

Launched in 1979, Mundo Hispánico has served Atlanta’s Hispanic community for 39 years. Nonetheless, Cox Media Group (CMG) has announced its intentions to find a new owner to take over Mundo Hispánico’s operations both online and offline. CMG also announced plans to sell Southern Kitchen, the company’s first e-commerce website launched in 2017.

“Mundo Hispánico and Southern Kitchen are strong brands and —based on the interest we’ve seen from advertisers, customers and other industry players— we are working to identify new owners that are positioned to build on their success,” said CMG President Kim Guthrie.

The Atlanta Journal-Constitution purchased Mundo Hispanico in 2004 and rapidly expanded the publication’s digital reach through MundoHispanico.com. The Mundo Hispanico vertical brand has cultivated a strong social media presence that includes more than 4.5 million Facebook followers and MiMundo communities that focus on topics such as fashion and money.

Mundo Hispánico is the third most popular Spanish-language news website in the U.S., serving cities like Los Angeles, New York, Atlanta, Houston, Dallas, San Antonio, Chicago, Washington D.C., and Miami. In 2014, it partnered with local search provider YaSabe to form Mundo Local.

 

 

 

 

What: Skyword acquired custom video production and animation marketplace Vidaao for an undisclosed sum. Following the acquisition Skyword will have rights to the Vidaao platform and freelancer community. In addition, Skyword received a US $11 million investment in growth financing from Cox Media Group. Skyword will also open a new office in NYC.
Why it matters:  Content Marketing Services continue being in high demand and Skyword financing intends to meet that demand with more services and resources. The acquisition of video production company Vidaao also highlights online video as a key element in the content marketing services mix.

descargaSkyword has acquired Vidaao, a New York City-based video creation platform with a robust freelance video producer community. As a result, the  platform and service provider is adding a NYC office to its Boston, Pittsburgh, and Palo Alto locations. The company has also closed an additional US $11 million in growth financing.

Although Skyword has not disclosed the terms of the acquisition, Skyword will have rights to the Vidaao platform, freelancer community, and has also hired all Vidaao employees. As many other companies, Skyword has been struggling to create video at the scale required in today’s digital age and with the level of quality that will move people to act. According to Skyword CEO Tom Gerace , businesses want to create a volume of high-quality video content on a consistent basis to engage their online audiences. “Unfortunately, the process is messy, expensive, and hard to scale when working with one-off vendors. By bringing Vidaao into the content creation process, Skyword gives businesses access to more than 1,000 videographers who specialize in live action and animation production. We’re giving brand marketers direct access to creatives, cutting out the middleman.”

Online Video creation can be a messy, expensive, and hard to scale process when working with one-off vendors. Now Skyword will be able to provide access to more than 1,000 videographers.

Vidaao is an online marketplace connecting buyers and sellers of custom video production services. Thanks to its network of video producers, clients only need to write down their briefs — Vidaao will then take care of production, planning, strategy and paperwork. Vidaao will basically help Skyword in solving the video challenge as it allows  matching the right creative with a brand’s unique needs and then simplify the production process from beginning to end – all within a single platform.

Growth Funding

Skyword has also raised an additional US $11 million in financing ,  to help fuel the company’s growth, expand its product and service offerings, and build its’ partner ecosystem. This additional investment from Cox Media Group allows Skyword  to continue investing in providing available enterprise-level technology, access to authentic voices and professional services.

There are also video producers with extensive experience in the U.S. Hispanic or Latin American marketers within the Vidaao freelance community. These markets , says Geraceare extremely important to Skyword: “they will continue to be a focus of ours moving forward.”

What: Skyword acquired custom video production and animation marketplace Vidaao for an undisclosed sum. Following the acquisition Skyword will have rights to the Vidaao platform and freelancer community. In addition, Skyword received a US $11 million investment in growth financing from Cox Media Group. Skyword will also open a new office in NYC.
Why it matters:  Content Marketing Services continue being in high demand and Skyword financing intends to meet that demand with more services and resources. The acquisition of video production company Vidaao also highlights online video as a key element in the content marketing services mix.

descargaSkyword has acquired Vidaao, a New York City-based video creation platform with a robust freelance video producer community. As a result, the  platform and service provider is adding a NYC office to its Boston, Pittsburgh, and Palo Alto locations. The company has also closed an additional US $11 million in growth financing.

Although Skyword has not disclosed the terms of the acquisition, Skyword will have rights to the Vidaao platform, freelancer community, and has also hired all Vidaao employees. As many other companies, Skyword has been struggling to create video at the scale required in today’s digital age and with the level of quality that will move people to act. According to Skyword CEO Tom Gerace , businesses want to create a volume of high-quality video content on a consistent basis to engage their online audiences. “Unfortunately, the process is messy, expensive, and hard to scale when working with one-off vendors. By bringing Vidaao into the content creation process, Skyword gives businesses access to more than 1,000 videographers who specialize in live action and animation production. We’re giving brand marketers direct access to creatives, cutting out the middleman.”

Online Video creation can be a messy, expensive, and hard to scale process when working with one-off vendors. Now Skyword will be able to provide access to more than 1,000 videographers.

Vidaao is an online marketplace connecting buyers and sellers of custom video production services. Thanks to its network of video producers, clients only need to write down their briefs — Vidaao will then take care of production, planning, strategy and paperwork. Vidaao will basically help Skyword in solving the video challenge as it allows  matching the right creative with a brand’s unique needs and then simplify the production process from beginning to end – all within a single platform.

Growth Funding

Skyword has also raised an additional US $11 million in financing ,  to help fuel the company’s growth, expand its product and service offerings, and build its’ partner ecosystem. This additional investment from Cox Media Group allows Skyword  to continue investing in providing available enterprise-level technology, access to authentic voices and professional services.

There are also video producers with extensive experience in the U.S. Hispanic or Latin American marketers within the Vidaao freelance community. These markets , says Geraceare extremely important to Skyword: “they will continue to be a focus of ours moving forward.”

What:  Hispanic Local Search Provider Ya Sabe is partnering with Atlanta’s Hispanic newspaper Mundo Hispanico to create Mundo Local. Mundo Local  will offer unique bilingual and culturally-relevant content for more than half a million Hispanics living in Atlanta.
Why it matters: Hispanic newspapers often have a strong local presence both in terms of the end-audience as regarding strong connections with local advertisers. They can sell into new local search technologies with specialized location-based information companies like YaSabe.

Mundo Hispanico, the Spanish-language publisher in Atlanta owned by Cox Media Group, a division of Cox Enterprises, announced a partnership with YaSabe.com, the leading provider of location-based information for U.S. Hispanics, Portada has heard. After a successful pilot program, Mundo has partnered with YaSabe to launch Mundo Local, which offers unique bilingual and culturally-relevant content for more than half a million Hispanics living in Atlanta.

“The deal is an exclusive partnership between Mundo Hispanico and YaSabe for the Atlanta metropolitan region,” Digital Marketing Manager at YaSabe tells Portada.

YaSabe will provide its content and technology platform to power Mundo Local, and Mundo Hispanico will sell measurable digital advertising to SMBs in Atlanta looking to reach Hispanics consumers.

Ya Sabe. Búsqueda Local.“YaSabe enables Mundo to differentiate from other digital products available in the marketplace by offering businesses in Atlanta a Spanish-language presence online and a great ROI.” said Julio Saenz, General Manager of Mundo Hispanico. “The partnership with YaSabe brings high-quality traffic for local advertisers and enables Mundo to capture the market potential in Atlanta without having to make large investments.”

Suite of Sales Tools

As part of the agreement, YaSabe will provide a suite of sales tools to help prospect and sell specialized digital advertising, and YaSabe’s sales specialists will be based in Atlanta to support Mundo’s sales and marketing efforts on-the-ground.

YaSabe has built a technology platform to crawl, aggregate, translate and curate culturally relevant local information and makes the content available online, optimized for access from mobile devices. In 2013, this proprietary content attracted more than 7M users to YaSabe, made up of Hispanic consumers searching for products and services online. The company sells measurable digital marketing products and services to local businesses, auto dealerships and National brands that want to reach Hispanic consumers.

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