What: Azteca America has announced the appointment of Craig A. Geller to Executive Vice President, Network Sales and Digital, effective immediately. Why it matters: Geller will report to Manuel
During its Monday nights Upfront preentation in New York City, TV Azteca announced the creation of the Hispanic Audience Platform, a new tool that will deliver integrated cross-platform planning to advertisers. Azteca also announced the acquisition of a Turkish Global Hit series “KAÇAK” as well as an array of new sports programming centered on soccer.
JUAN CHOUZA sends “fruits” to his clients and prospects. He notes that fruits always come across as a nice and attention grabbing gift. To prove
The announcement this week that Robert J. Murray, global president of iProspect, has left the leading digital agency to become president of Skyword is yet the