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What: Azteca America has announced the appointment of Craig A. Geller to Executive Vice President, Network Sales and Digital, effective immediately.
Why it matters: Geller will report to Manuel Abud, President and CEO, Azteca America, and will be based in New York. He succeeds Court Stroud.

descargaCraig_GellerAzteca America has announced the appointment of Craig A. Geller to Executive Vice President, Network Sales and Digital, effective immediately. Geller will report to Manuel Abud, President and CEO, Azteca America, and will be based in New York. He succeeds Court Stroud.

In this role, Geller will be responsible for overseeing advertising sales across Azteca America’s national network, as well as digital partnerships between the network and its advertisers and clients. With an ever-changing marketplace and the need to connect with Azteca’s highly coveted viewers, Geller will bring a fresh approach to the network’s go-to market strategy by leveraging original Azteca content and the Liga MX franchise to create tailored multi-platform engagements for brand partners.

From 2011-2014, Geller was at NUVOtv, where he was Senior Vice President, Advertising Sales and Integrated Marketing. At NUVOtv, he was integral in the brand transformation from SiTV to NUVOtv and responsible for changing the revenue model from an unrated cost per spot channel to Nielsen-rated CPM network. During his tenure, the network’s client base and ad revenue grew dramatically as a result of his creativity and approach to brands’ needs.

Prior to NUVOtv, Geller served as Senior Vice President, Network and Digital Sales at NBCU Telemundo. He began at the network in 1995 as New York Sales Manager and Vice President as part of the team that took the company out of bankruptcy. In November of 2000, he was elevated to the SVP Network and Digital Sales role where he was one of the integration leads on the sale from SONY Pictures Entertainment to NBC. Geller also was responsible for creating several marquee partnerships, including Billboard, the NFL and managing the first digital joint venture with Yahoo.com, which became YahooTelemundo.com.

Before joining Telemundo, Geller was an account executive/sales manager for National Cable Advertising (now NCC Media), where he managed and led one of the firm’s New York sales teams from 1992-1995. He began his career as a sales representative for Procter & Gamble. He is a graduate of the University of Maryland, Smith School of Business with a bachelor’s degree in business administration and a minor in marketing and economics.

“Craig brings a stellar track record of success and relationships in network advertising and digital sales,” said Abud. “His expansive marketplace expertise and knowledge combined with his strong connections to the key decision makers on the client and agency side will be instrumental in leading our sales teams to drive sustained growth and new business opportunities for Azteca America.”

“Azteca America is doing tremendous work on behalf of its clients and partners. We have exciting primetime programming in the pipeline and soccer franchises that continue to deliver audience growth. There are endless opportunities to create customized and comprehensive solutions for our clients that connect with the U.S. Hispanic audience across multiple touch points and continue to grow our business. We will be the channel clients and brands will think of when they want to reach a highly engaged viewer on any platform,” said Geller. ​”I am honored to join Manuel and his team at this incredible time in our business.”

Join us at PORTADA Mexico!

What: During its Monday nights Upfront presentation in New York City, TV Azteca announced the creation of the Hispanic Audience Platform, a new tool that will deliver integrated cross-platform planning to advertisers. Azteca also announced the acquisition of a Turkish Global Hit series “KAÇAK” as well as an array of new sports programming centered on soccer targeting the Mexican-American audience.
Why it matters: Azteca claims to be the first broadcaster in the U.S. to implement a platform that enables to integrate linear and digital video planning.

Azteca celebrated its upfront on Monday night in New York City’s Best Buy Theater (Times Square). Court Stroud, EVP of Network Sales and Digital, announced the creation and launch of The Hispanic Audience Platform (HAP), a new tool that will enable truly integrated, cross-platform planning and deliver higher ROI to advertisers and clients.  Azteca will be the first broadcaster in the U.S. to implement this type of platform by fourth quarter of 2015 enabling integrated linear and digital video planning.
The new platform is the result of a partnership  with global digital content leaders, Google and Adobe. Azteca revealed its new collaboration with Google DoubleClick and Furious Corp., the creators of PROPHET, a cross-channel planning and optimization platform.

Tonight we are proud to be presenting our most ambitious programming line-up which reflects our long-term strategy of delivering compelling, quality content and programming.

Additionally, Azteca announced its new alliance with Adobe in the development of Adobe’s Audience Manager Suite. Azteca has teamed up with the leading publisher of audience data management, powering the network’s audience segmentation and insights.

More about the 2015 TV Upfronts: Upfronts: Broadcasters Aim to Keep Hispennials Watching, while Agencies Crave Measurement

Azteca America, a wholly owned subsidiary of Mexican broadcaster TV Azteca, S.A.B de Cv., one of the two largest producers of Spanish-language content in the world, announced its 2015-2016 programming line-up at its annual upfront presentation in New York at the Best Buy Theater. On the heels of a successful season to date, reaching over 21 million total viewers, Azteca presented its most ambitious programming slate, featuring an exclusiveLiga MX soccer line-up, “La Hora Ganadora” (The Winning Hour), a new hour of interactive family entertainment, a global novela sensation and updated returning favorites.

Viernes Fubolero

Manuel Abud foto“Last year, I made a commitment to our advertisers and partners to deliver new executive leadership, a new Azteca Station Group, a stronger brand, more solid programming and innovative partnerships,” said Manuel Abud, President, CEO, Azteca America (photo) “One year later, we have delivered on those promises, made impressive strides and achieved significant milestones. Tonight, we are proud to be presenting our most ambitious programming line-up which reflects our long-term strategy of delivering compelling, quality content and programming that keeps our audience engaged.”

“Our ‘Viernes Fútbolero’ (Friday Night Fútbol) sports franchise has become appointment television for our audience delivering major ratings success for our network and our clients,” stated Court Stroud, Executive Vice President, Network Sales and Digital, Azteca America. “This upfront season we continue to innovate and deliver the most value and maximum ROI to our agencies and clients through expanded, cutting-edge, on-air brand integrations, digital content marketing and creative branded entertainment solutions.”

Enrique Perez, Executive Vice President, Azteca Station Group, added, “Over the last year we have invested in resources and expertise in our local markets to create a bonafide station group which will better serve our communities. We are providing an improved platform for distribution and in collaboration with our partners, we will continue to execute national marketing opportunities with local extensions designed to best connect our advertisers and marketing partners with their desired consumers.”

Brightstar invests in YaSabeJUAN CHOUZA sends “fruits” to his clients and prospects. He notes that fruits always come across as a nice and attention grabbing gift. To prove his point, Chouza, a Digital Sales Executive at ImpreMedia in New York, sent Portada’s publisher Marcos Baer a bouquet full of delightful fresh fruits from Edible Arrangements. It’s the Holiday time, the time when people give gifts to family, friends and business partners. Portada’s editorial team thought that it would be timely to do a survey about gifts in the Latin Advertising and Media Industry. So we asked major client, agency and media executives what is the best present they ever received and which one was the most weird or awkward. The results of our survey may take the guess work out of your gift-giving.

FABIAN CASTRO, VP Multicultural Marketing, Universal Pictures
“The nicest present(s) that I’ve received continue to be the Talavera décor items from Puebla Mexico that we get every holiday from Lopez Negrete. So far, I’ve received a tiled pitcher and decorative plate that I keep on my office’s coffee table. It is a clever and beautiful way of sharing Hispanic craftsmanship that one would be proud to display in an office.”
“The weirdest present I’ve received is a package that simply had one pencil with the company’s name on it. No note, no explanation. And the kicker was that the pencil’s tip was broken.”

COURT STROUD, Director of Sales, V-Me Media
“Very early in my career I sent some cupcakes to a prospect who hadn’t been returning my calls. On top of the box, I glued an old sneaker ‘in order to get my foot in the door’. So corny and I took a lot of ribbing from the buyer -But I did get a call and I did get the meeting.”

FELIX PALAU, VP of Marketing, Tecate Equity
“An acoustic guitar from Premios TecateTexas.” “A gift box that was empty. I’m sure who ever packed it made a mistake, but what was weird was figuring out how to say thank you for your… gift.”

GUILLERMO ABUD, VP Digital Director , MV42 MediaVest
“A basket with Mexican tamales with a Mariachi hat.”
“A pen from the competitor of the company who sent the Tamales. I guess it falls in the joke category and not necessary weirdest.”
MIKE FOLEY, Brand Manager U.S. Hispanic and Export, Post Foods
“I am not able to accept presents from vendors. To me, it’s more valuable to have their trust, partnership and thought leadership. That is truly invaluable.”

STEPHANIE DA COSTA, Media Director, Wing
“Trips are always great! A few years ago I got invited to a women’s only spa/golf weekend at Amelia Island. It was in an effort to help women learn to play golf since its common for men to make deals on the course. Not only was being invited to a trip great, but the premise of the trip was really unique.”“I don’t have any weird presents that I ” remember – so I think that’s a good thing! I do remember thinking that my team was sent dog cookies because of the name of the cookie company! It was difficult to convince our team otherwise and actually enjoy the cookies. They were delicious!”

EMMA VÉLEZ LÓPEZ, Director of Advertising U.S. Hispanics, DIRECTV
“Some of the nicest presents I got, was when I received flowers as thank you for a project. I always think that flowers are a simple, yet beautiful gesture. It brightens the office, immediately makes me smile and all my colleagues. And it keeps everyone guessing on what was the special occasion! Love it! “
“Maybe I have blocked my memory from any weird gifts, but I do not recall receiving a very weird present. I have gotten food items that I simply did not like the taste, but those were presents that we I still enjoyed getting.”

ULISES VÁZQUEZ, CEO, Matomy México
“We provide solar flowers as our gift. This is a really compelling gift which is in line with our image of an innovative company.”

STACEY ABREU, Associate Media Director,MindShare
“I received wonderful congratulatory well wishes from the vendor community when I had my son; this meant a lot to me.”

CARMEN TORRES, Media Supervisor, 22Squared
“A Swiss Army laptop bag.” “A napkin with a company logo.”

The announcement this week that Robert J. Murray, global president of iProspect, has left the leading digital agency to become president of Skyword is yet the latest signal of the growing importance of content marketing in the business of advertising. The appointment was first reported by the New York Times, and Murray is expected to start June 3 at the company’s headquarters in Boston.

Content marketing refers to editorial content including articles, video clips, TV shows, etc. that is created on behalf of marketers and advertisers. It is also known as branded content and to some extent branded entertainment. And among the nation’s leading providers of this type of content is Skyword, which earlier this month closed a $6.7 million in growth financing led by Cox Media Group.

The investment, said Skyword and Cox Media Group in a joint statement, will be used to expand the team and help scale the company to meet increasing customer and partner needs as content marketing “becomes an integral part of brand marketing initiatives and digital content production for media companies.”

Skyword recently recruited two long-time Hispanic sales executives: Former Terra.com Michele Azan, and former Vme and Azteca America Court Stroud.