A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Heineken USCOPA90 and Heineken USA started a film collaboration with The Players’ Tribune. The  two-part original film series takes NY Knicks’ Tim Hardaway Jr on “a day-long journey exploring fan culture and match-day experiences at the Real Madrid vs AS Roma ICC game in New York.” Throughout the season, HEINEKEN USA is sponsoring COPA90’s flagship show, Walk Talk Football, hosted by Pearce. This sponsorship also includes the MLS season preview and episodes across Heineken Rivalry Week.


  • Univision exec Boris Gartner has been named CEO of LaLiga North America, a joint venture of the league and the sports marketing group Relevant. Gartner will be in charge of finding new media outlets for coverage of LaLiga games and to promote league’s players.

Also, read Beyond Friendly; La Liga Takes a Bold Next Step for the Business of American Soccer

  • MLS and Twitter unveiled a new Tweet Cam, as part of MLS Heineken Rivalry Week. The Twitter powered camera is part of a social campaign and allowed fans the ability to get a glimpse of the action from the northeast corner of the arena.

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  • The Italian Football Federation (FIGC) has given its approval for Serie A teams to have a sleeve sponsor on their jerseys. The move means that in addition to a front-of-shirt and back-of-shirt sponsor, Italian clubs will be permitted to sell a space of 100cm2 on the left sleeve of their shirts, although it has not yet been confirmed when the new inventory will open up to brands.

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Image result for post company logoPost Consumer Brands and Major League Soccer (MLS) signed a multi-year sponsorship program. Starting MLS 2018 season, on March 3, Post will serve as the exclusive cereal sponsor and be visible in stadiums at more than 370 MLS games, including national TV broadcasts.
  • Manchester United finally launched its own YouTube channel. The channel will show original content, including “unique behind-the-scenes access” to its famous Old Trafford ground, as well as exclusive player features, and all the latest goals and match action.
  • Spain’s La Liga will reportedly become Official Football League Partner of the Renault F1 Team. The LaLiga logo will be present on the team’s car as well as on the overalls of Nico Hulkenberg and Carlos Sainz.

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  • LAFC has unveiled its uniforms for its inaugural season with YouTube TV as its jersey sponsor. The Adidas uniforms stick to LAFC’s black-and-gold color scheme, with the large Youtube logo on the front.

  • Copa90 announced a new partnership with Soccer United Marketing (SUM), the for-profit marketing arm of Major League Soccer. Together, the companies will generate new content formats, as well as bilingual content focused on the Mexican National Team, the CONCACAF Champions League and Major League Soccer.
  • Major League SoccerMajor League Soccer launched its 2018 brand campaign, “Our Soccer.” Cornerstone Agency and The FADER are the agencies behind the campaign, to “tell the story of the U.S. and Canada’s most ascendant, progressive and diverse sports league.” MLS national broadcast partners ESPN, FOX Sports, Univision, TSN and TVA Sports, as well as international and regional MLS broadcast partners, will support the campaign.
  • Verizon and CONCACAF signed a multi-platform media rights deal. The deal gives Verizon exclusive English language rights to distribute multiple Confederation Championships, including the Scotiabank CONCACAF Champions League and the CONCACAF League in the US.

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