With the number of participating clubs more than doubling to 72 this coming year, Albuquerque and the other finalists can serve as examples of how teams can engage the Hispanic communities in their respective markets.
Minor League Baseball and ECHO Inc. have built a partnership via MiLB’s Copa de la Diversión program. As the first corporate sponsor of Copa, ECHO can serve as a blueprint for how companies can best hit the large geographic area that this demographic encompasses throughout 160 MiLB cities.
Programs that celebrate the Latino influence in baseball and connect to the community are positive for the teams and their fans, and a potential touch point for marketers.
The Reading Fightin Phils minor league baseball team’s retirement of Roberto Clemente’s #21 highlights a season full of Latino-themed promotions across MiLB. Teams are connecting with fans through these Heritage nights, encouraging local companies and businesses to partner with them to reach the Hispanic communities.
MiLB has announced its 2018 campaign aimed to reach US Hispanic communities, “La copa de la diversión.”