Copa America Centenario Archives

Copa America: 100 Years of Soccer Passion

The tournament is celebrating its 100th anniversary, and this is the first time the tournament is being held in the U.S., with 15 sponsors confirming months before the tournament started.

It Could Happen…Predictions for Marketing and Media in 2016!

Copa America Centenario becomes a huge success, AOL buys Batanga, Major firms will learn from Sprint’s CMO choice, Univision will not IPO…. How Portada’s Editorial team sees the year unfolding from a marketing and media perspective. Some predictable bets, some more gusty ones…We will see!