Tag

Converse

Browsing

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • McDonald’s

Arcos Dorados Holdings, Inc. (“Arcos Dorados” or the “Company”), Latin America’s largest restaurant chain and the world’s largest independent McDonald’s franchisee, reported that it will once again give 45 children in Latin America and the Caribbean the chance to participate in the McDonald’s system’s exclusive Player Escort Program. Children aged between 6 to 10 years of age from 11 different countries will be flown to Russia along with a parent or guardian, and given a once in a lifetime opportunity to accompany football players onto the pitch at the 2018 FIFA World Cup™.Winners will discover new cultures, interact with participants from around the world, and enjoy special tours and activities throughout their stay.McDonald’s Player Escort Program received a record 119,000 submissions from children who wanted to participate this year.Since its inception in 2002, the Player Escort Program has brought more than 7,000 children from 70 countries around the world to meet their sporting heroes. Arcos Dorados has the exclusive right to own, operate and grant franchises of McDonald’s restaurants in 20 Latin American and Caribbean countries and territories, including Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, French Guyana, Guadeloupe, Martinique, Mexico, Panama, Peru, Puerto Rico, St. Croix, St. Thomas, Trinidad & Tobago, Uruguay and Venezuela.

  • Converse 

Nike-owned sneaker brand Converse has replaced previous global media agency, Omnicom’s PHD, with IPG’s Initiative, Ad Age first reported. The account was put into review in early 2018.  PHD, which won the Converse media business away from Starcom in 2015, did not participate. Converse U.S. anual spend is US$20 million. Nike is planning to ramp up digital advertising for Converse, according to Adage.

 

 

 

 

  • Spirit Airlines

Spirit Airlines is expanding service from Orlando to Latin America, the Caribbean and the southeastern U.S.Officials with the airline announced that it would start flying from Orlando to Panama, Guatemala, the Dominican Republic, Honduras, Costa Rica, El Salvador and Colombia.In the Caribbean, the airline will start flying from Orlando to St. Thomas and Aguadilla, Puerto Rico.In the southeastern U.S., the airline will start flying from Orlando to Greensboro, North Carolina, and Myrtle Beach, South Carolina.Spirit CEO Bob Fornaro says Orlando is now one of the airline’s largest markets. He says Orlando is well positioned to serve as a gateway to Latin America and the Caribbean.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Copa Airlines

Copa Airlines, a subsidiary of Copa Holdings, S.A. and a member of the global Star Alliance network, will operate daily flights between Curaçao and Panama City as of July 17, 2018, offering its passengers more flight options, with convenient schedules and greater connectivity with the rest of the continent.Passengers traveling between Panama and Curaçao will now enjoy more convenient, flexible schedules starting July 17. Copa Airlines will operate daily flights from Panama to Curaçao, departing at 9:13 am and arriving at 12:18 pm (local time), and from Curaçao to Panama, departing at 1:18 pm and arriving at 2:30 pm (local time).Copa Airlines currently operates an average of 350 daily flights through the Hub of the Americas, founded in 1992 and located at the Tocumen International Airport. Thanks to Copa’s extensive network of routes, Tocumen is considered the airport with the most international destinations in Latin America.

 

  • Aloft Hotels

Aloft Hotels, Marriott International‘s brand for music lovers and music makers, and Universal Music Group & Brands (UMGB), the brand strategy division of Universal Music Group (UMG), the world leader in music-based entertainment, have launched the 2018 edition of Aloft Hotels’ artist discovery competition Project: Aloft Star, and unveiled the first-ever Project: Aloft Star Tour, a five-city tour celebrating UMG’s emerging artists.Starting today, musicians can enter for a chance to win a once-in-a-lifetime prize Project: Aloft Star Tour until August 20. Unsigned bands and artists across North America and in select countries in Latin America, are invited to upload up to two original songs (in video or audio format) along with a photo through alofthotels.com for consideration by a panel of judges from UMG, Aloft Hotels and live music discovery platform Bandsintown.The panel will select three finalists to progress to Phase II of the competition where the finalists will receive a mentoring session from X Ambassadors.From September 17 through October 22, fans and music lovers are encouraged to vote for their favorite of the artists.Aloft Hotels, part of Marriott International, Inc., has more than 125 hotels now open in nearly 20 countries and territories around the world.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • Hispanic Heritage Foundation

H Code Media,  digital advertising agency focused on the US Hispanic market, announced it has been named by the Hispanic Heritage Foundation (HHF), a non-profit dedicated to increasing the number of Latino leaders in society, as HHF’s new digital media and integrated marketing arm. Parker Morse, CEO and founder of H Code Media and  a member of Portada´s Agency Star Committee stated, “We are thrilled to partner with the Hispanic Heritage Foundation, which shares with H Code Media a vision to educate and empower young Latinos. Together with HHF, we will put a spotlight on its tremendous civic efforts as well as the exciting events they are part of, which is exactly the kind of authentic and relevant content that advertisers want to leverage in order to engage with US Hispanics in a organic and meaningful way.”H Code Media also plans to drive traffic to all of HHF’s initiatives and events throughout 2018 and beyond, including Hispanic Heritage Month, the award-winning LOFT leadership and workforce development program, and the star-studded Hispanic Heritage Awards.

  • SuperValu Inc.

Grocery Industry Leader SuperValu Inc. announced it will reorganize their company’s corporate structure into a holding company structure. The firm is planning to organize and further segregate the company’s wholesale and retail operations in an operationally efficient and strategic manner, including to separate the wholesale and retail operations.It also plans to facilitate the company’s previously announced strategic transformation plan to sell certain retail assets to third parties.The Minneapolis-based company, which is the nation’s largest publicly owned grocery wholesaler, acquired Commerce, Calif.-based Unified Grocers in early 2017.Then the company agreed to acquire Associated Grocers of Florida, which had become the nation’s sixth-largest cooperative wholesaler, for US$180 million. In between, Supervalu acquired the warehouse of another cooperative wholesaler, Joliet, Ill.-based Central Grocers, which was in bankruptcy, for US$61 million.Both Unified and AG of Florida have a significant customer base serving Hispanic consumers on the West Coast and in the Southeast, respectively.

  • Lucozade

Soda brand Lucozade is planning to move 20% of its media spending from Mediacom to internal agency TED, which handles tech, entertainment and design already.  MediaCom would continue managing the remaining 80%,mainly spread across TV and outdoor.

 

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Converse 

Nike-owned sneaker brand Converse has replaced previous global media agency, Omnicom’s PHD, with IPG’s Initiative, Ad Age first reported. The account was put into review in early 2018.  PHD, which won the Converse media business away from Starcom in 2015, did not participate. Converse U.S. anual spend is US$20 million. Nike is planning to ramp up digital advertising for Converse, according to Adage.

 

 

 

  • Ally Financial 

Ally Financial, a bank holding company,  has awarded Mediacom its´media planning and buying account, following a review. MediaCom was selected to replace Publicis agency Spark Foundry, which was the incumbent and participated in the review. Also participating in the review were GroupM’s Wavemaker and Dentsu’s 360i. Ally Financial spent US$113 million on advertising in 2017.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Javier M. Delgado is now Senior Director of Marketing at Walmart. Previously, he had been filling the role of Group Director, Multicultural Marketing at Coca-Cola.

 

 

 

 

 

 

AppsFlyer has appointed Guy Flechter as its Data Protection Officer. In this new role, he will lead the company’s data security and privacy. The appointment follows the recent hiring of Flechter as Chief Information Security Officer.

 

 

 

 

 

Jeff Lucas, former global head of sales at Snapchat’s parent company Snap, is joining Oath as vice president-head of Americas sales. In this newly-created role, Lucas will manage Oath’s national and mid-market sales teams in the U.S., Canada and Latin America.

 

 

 

 

 

Pam Hamlin is stepping out from her role as CEO of Arnold Worldwide. Hamlin said in an emailed statement that she has decided to explore “what’s next” for her, and said it was the right time for new leadership to take the agency forward.

 

 

 

 

Nike’s Converse brand has appointed Sophie Bambuck as new chief marketing officer, filling a void created by the departure of Julien Cahn in February.

 

 

 

 

 

SC Johnson has named Christian Gradlmuller new head of global media, Shelf Commercialization, as reported by AdLatina.

 

 

 

 

 

Marketing communications agency Campbell Ewald announced that it has promoted Laura Rogers to Executive Creative Director. Previously Group Creative Director, Rogers will continue to oversee creative for OnStar, Cadillac Magazine and Chevrolet New Roads Magazine, plus content specific programs for clients including Valero and Meritage Homes.

 

 

 

 

Cross-cultural agency The Community has promoted Denise Soberon and Jackie Guerra to the position of idea director.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Converse

Nike-owned Converse, a skating shoes and lifestyle brand footwear best known for its’ Chuck Taylor sneakers, has kicked off a global media buying and planning review, according to AgencySpy. Converse is said to be looking to consolidate the entirety of that business with a single agency network.Back in 2015, Omnicom snatched Converse account away from Mediavest.

 

 

 

  • Wolf brand

Luxury brands agency HERA LATAM is to represent jewellery accessories label WOLF in Mexico and Central and South American territories.According to the company, HERA LATAM’s expertise is based on strong experience in export sales across Latin American domestic and travel retail markets. HERA LATAM focuses on a small portfolio of brands including Montegrappa, Von Arkel Switzerland and Cuervo y Sobrinoas.

 

 

 

  • Boeing & Aeromexico

Boeing and Aeromexico celebrated the delivery of the first of up to 90 737 MAX airplanes. Mexico’s global airline plans to use the more fuel-efficient and longer-range MAX jets to expand its network across the Americas.In 2012 Aeromexico placed an order for up to 90 MAX airplanes, including the MAX 8 and the larger MAX 9 variant. The two models offer the airline the flexibility to fly between approximately 160 and 190 passengers on flights of about 3,550 nautical miles (6,570 kilometers), both with better operating costs and passenger experience.Aeromexico, the largest airline in Mexico, operates one of the most technologically-advanced fleets in the region. It is a leading operator of the 787 Dreamliner.The 737 MAX is the fastest-selling airplane in Boeing history, accumulating more than 4,300 orders from 93 customers worldwide.

  • Kimberly-Clark

Consumer packaged goods giant Kimberly-Clark has launched a global creative review, Adweek first reported.  The review includes only creative. WPP’s Mindshare, part of its GroupM unit, handles media planning and buying and is not part of the review. Although K-C has increasingly taken programmatic operations in-house.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hyatt

Hyatt Hotels Corporation announced the expansion of its loyalty program, World of Hyatt, to the leading provider of home service accommodation, known as Oasis. Guests opting for the home sharing space with Oasis can earn and redeem Hyatt’s loyalty points. Oasis’s operations across the globe expand Hyatt’s footprint in untapped markets like Barcelona, Ibiza, Punta del Este (Uruguay) and Trancoso (Brazil). The above move, thus, underscores Hyatt’s relentless expansion strategies to strengthen its brand position globally. It also indicates the company’s commitment toward devising ways to enhance guest experience and raise occupancy. Under the World of Hyatt loyalty program, members would be rewarded with 5 Base Points per dollar spent on Oasis nights and are allowedto redeem 15,000 points for a $200 credit toward an Oasis stay. Elite members can earn bonus points and are given late check-out options.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • UnitedHealth Group

Horizon Media has been selected to take over media planning and buying duties for health insurance firm UnitedHealth Group. Previously, the account had been partly handled by Periscope.According to Kantar Media, UnitedHealth group, the biggest U.S. health insurer, spent US $151 million on measured media during the first months of 2017. It ranked sixth on the Fortune 500 in 2017.

 

  • Wyndham Hotel Group

Wyndham Hotel Group has named MullenLowe Mediahub to handle its U.S. media planning and buying account, Adweek reports.Previously, Wyndham employed multiple agencies to handle its media account, with the majority of digital buying done by an in-house team. In 2016, Wyndham spent US$28.3 million on measured media in the U.S. and US$10.1 million during the first half of last year, according to a Kantar Media report.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Converse

Nike-owned Converse, a skating shoes and lifestyle brand footwear best known for its’ Chuck Taylor sneakers, has kicked off a global media buying and planning review, according to AgencySpy. Converse is said to be looking to consolidate the entirety of that business with a single agency network.Back in 2015, Omnicom snatched Converse account away from Mediavest.

 

 

 

  • Southwest Airlines

Southwest Airlines Co. and The Hispanic Association of Colleges and Universities (HACU) announced applications are open for the 2018 ¡Lánzate! / Take Off! Travel Program. This impactful program, which was recognized in 2015 by the White House Initiative on Educational Excellence for Hispanics, provides roundtrip air travel to selected Latino college students to travel home to see family. Applicants must write a personal essay addressing questions outlined in the application.  In the essay, applicants should demonstrate or discuss socio-economic need such as financial need or cultural considerations.  Applicants must be enrolled in an undergraduate or graduate degree program at least 200 miles from home. Students can submit applications through April 13, 2018, at www.hacu.net. Education advocates and HACU leaders from across the country will form a diverse selection panel this summer to choose the deserving students who will benefit from the 2018 program. In 2017, the panel selected 100 students to receive roundtrip travel from Southwest Airlines®.

  • Post Consumer Brands & MLS

Post Consumer Brands and Major League Soccer (MLS) are kicking off a multi-year sponsorship program that will allow fans to get closer to the game and help celebrate the sport alongside Post’s portfolio of winning cereals.When MLS starts its 2018 season on March 3, Post will serve as the exclusive cereal sponsor and be visible in stadiums at more than 370 MLS games, including national TV broadcasts. According to Roxanne Bernstein, Chief Marketing Officer at Post Consumer Brands “partnering with Major League Soccer is a meaningful way for us to connect with these fans, including Hispanic families and younger millennials, and we look forward to evolving the program with MLS over time.”Throughout June and July, consumers will see the program come to life at select retailers around the country – including limited edition cereal boxes spanning the Post cereal portfolio including Honey Bunches of Oats, Pebbles, Honey Comb and others.

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 9 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • Converse

JlnVQAm4_400x400Converse has hired a new agency to plan and buy its media in North America. PHD, a unit of Omnicom Group, has inherited the business from MediaVest after a review. The assignment includes both traditional and digital media, and spending is expected to grow to US$15 million this year. Last year, the brand spent US$7 million in media, according to Kantar Media. A handful of other agencies competed for the account, but the full list could not be ascertained. MediaVest did not defend.

  • Genomma Lab

Genomma Lab, the Mexican marketer of OTC medicines and other consumer products, is expanding its product offerings to the U.S. Hispanic market. Ruben Leo Sarmiento, Marketing Director, at Genomma Lab, and a speaker in Portada’s upcoming Latin American Advertising and Media Summit on June 3-4 in Miami (#Portadalat), says that the plan is to strengthen the U.S. Hispanic market portfolio: “equally in both OTC and personal care areas.”

  • ROK Mobile/Mariposa

GpMyPdvv_400x400ROK Mobile and Mariposa Holdings Group have joined forces to bring to market the Libertad Plan, extending ROK Mobile’s service to the Hispanic community with specific calling packages to include unlimited talk, text, data and music for just US$49.99per month.The Libertad plan includes the ROK Music service which offers subscribers access to a massive catalog of music as well as the ability to personalize their listening experience. In addition, there are plans to roll-out additional value added services to the Libertad plan that could include international calling plans and mobile money solutions to create more value for the Hispanic mobile consumer.

  • ‘Mas Que Un Auto’

descarga (5)To celebrate its tenth year as the most-loved auto brand among the Hispanic community, the brand launched the “Más Que un Auto” (or “More Than a Car”) campaign, created by its Hispanic agency Conill. The heart of the effort was not a TV spot or print ad but a small, symbolic badge that Toyota owners could place on their cars bearing the unique names of their automobiles.That relationship leads many Hispanics to give their cars superpersonal nicks.This tradition inspired Conill’s idea to reward Toyota owners with free custom nameplates, created in the same typeface and material as the official Toyota marque. The campaign invites visitors to go to masqueunauto.com, where they can input the names and order badges, which they receive in the mail in about a week.Since the campaign’s launch, fans have been thanking Toyota, posting their emblazoned cars and sharing their car love stories on social media. In doing so, they’ve also evolved the campaign — Conill will be producing some of those real car tales to share as part of the next phase of the campaign.Other fans have also used the badges as a platform for a cause.Toyota isn’t creating the nameplates directly, so the agency had to do a “talent search” of various suppliers to find one that could match the nameplate style and materials to Toyota guidelines .The campaign has been supported through broadcast, digital and interactive videos, as well as by paid and organic social media. It was also introduced at the Toyota-sponsored Hispanic indie music festival Supersonica in Los Angeles in October. Toyota and Conill just introduced a new phase of the effort, asking customers to imagine what a commercial featuring their beloved ride would look like. Toyota will pick the best idea to produce for a real broadcast ad.

  • ‘Share a Coke’

descarga (6)Coke is bringing back its “Share a Coke” program after a successful run last year. This summer, the brand will extend the program to include more names and to cover more package sizes and formats.Last year, the marketer used the 250 most popular first names among teens and millennials and the program was limited to 20 oz bottles. Additionally, colloquial phrases were put on on cans, such as “superstar” and “bff.” This year, the number of names used is expected to at least triple.

In the video, the South Pacific marketing team explains how they pulled it off: