L2L and Digo Announce Alliance To Provide One-stop Shop Services To Companies Targeting Diverse Segments
L2L, and Digo consolidated their strategic marketing and communications services with the support of their digital platforms.
L2L, and Digo consolidated their strategic marketing and communications services with the support of their digital platforms.
Content for eCommerce is where it’s at. Having an efficient content strategy for eCommerce is an indispensable requirement for marketing departments in Corporate America. We talked to Emilly Jordan, VP Marketing, Willow Innovations and to Wilson Calil, Director of Inbound Marketing, Primary Arms to gain an understanding of how their companies position content for eCommerce.
Content marketing firm Foxhound just released interesting content marketing perspectives. The content marketing company recently dove into digital publishing and reported some of the key
CNN 5 Cosas brings listeners the day’s top headlines. The news brief is CNN en Español’s most popular audio product to date, with more than 1.5 million monthly downloads on average, and strong listener populations in Latin America, the USA, and Spain, amongst others.
Email newsletters have long been regarded as one of digital marketer’s best friends. The reasons for that are not hard to fathom. The “The State of E-mail Newsletters:2021 and Beyond” by What If Media Group, sheds new light on how consumers interact with email newsletters.
Brand Consistency is how the personality of a brand resonates the core strategy, values, and foundation of the organization in its marketing touchpoint efforts. So,
According to Comscore, Impremedia’s digital properties, along with Univision and Telemundo, have by far the most audience among Spanish-language news publishers in the U.S. Portada
The World Surf League (WSL) ranks third among sports leagues in social interactions and video views, behind just the NFL & NBA. Tim Greenberg, Chief
Leonor Palao (Assistant VP of Brand Marketing and Advertising, Oppenheimer Funds) and Annie Granatstein (Head of the Washington Post’s BrandStudio) had a conversation about branded content partnerships and data-driven content at the Portada Data & Content Marketing Forum in NYC. According to a study by McKenzie, data-driven organizations are more likely to acquire and retain customers.
It seems that content marketing is on every marketer’s radar now, and for brands looking to reach the US Hispanic audience, the landscape is getting
Deal between Havas and NewsCred will give access to content, content management and analytics tools for Havas and its clients around the globe.
The role of Social Media and Content Marketing efforts can not be emphasized enough when it comes to Hispanic Entertainment Marketing. Portada Digital Media Correspondent Susan Kuchinskas on how SABMiller, SuperLatina, Comida y Familia, Terra, NewsCred, Taboola and Outbrain are facilitating Hispanic Entertainment experiences.
In this new installment in our series on CONTENT MARKETING, presented by Skyword, we asked what opportunities and advantages does the Spanish language afford when it comes to crafting business communication strategies for content targeted to the U.S. Hispanic market and Latin America. What keywords should be used? What key points should we keep in mind?