consumers Archives

What does 2014 have in store for Marketing, Advertising, and Media? Foro Portada Mexico 2013

Exciting prospects are in store in 2014 for the world of marketing, advertising and media in Mexico. In addition to interesting macroeconomic developments, there is

Research: How much is a Facebook Fan worth? US$174, says Syncapse

According to the study “Why consumers become Brand Fans” developed by Syncapse, the average value of a Facebook Fan is $174 across key consumer categories. This is an

Research: How much is a Facebook Fan worth? US$174, says Syncapse

According to the study “Why consumers become Brand Fans” developed by Syncapse, the average value of a Facebook Fan is $174 across key consumer categories. This is an