Restaurant Loyalty in Crisis: One-Third of Diners Switched Favorites
Restaurant loyalty is under pressure as 33% of U.S. diners switched favorite restaurants due to food quality and value concerns.
Restaurant loyalty is under pressure as 33% of U.S. diners switched favorite restaurants due to food quality and value concerns.
Gen Z engagement is social-first, always-on, and hyper-connected, with new demands for content, discovery, and brand connection, according to recent research.
Gen Alpha is redefining consumer behavior, blending digital savviness with a preference for real-world experiences. Brands must adapt to their unique preferences to stay relevant.
Exploring the delicate balance between AI and human interaction in retail marketing, focusing on building customer trust and enhancing personalized experiences for optimal success.
Key insights: Pew Research Center shows 54% of U.S. Hispanics prefer English news, 21% prefer Spanish, and 90% use digital devices for news consumption, highlighting language and digital trends in Hispanic news.
Hispanic healthcare tensions encompass barriers in language, culture, and trust faced by the largest racial and ethnic minority group in the US.
Explore the implications of the 7% CPM increase in digital marketing revealed in AdRoll’s Q1 2024 report.
Brand Keys reveals brands exceeding expectations become ‘Loyalty Juggernauts,’ securing market share, loyalty, and economic influence. Explore the transformative impact of customer satisfaction on brand loyalty.
Influencer Platforms’ use by brands is changing with UGC and microinfluencers as critical factors. The influencer marketing market size is expected to grow to $17.4 Billion in 2023. This is a 14.47% increase from 2022 when the influencer marketing market size was $15.2 Billion, according to recently published study by Collabstr.
Color psychology is defined as the study of hues as a determinant of human behavior. In simpler terms, colors can have a deep and sometimes subconscious impact on our thoughts, actions, and habits. While this concept can be applied to many aspects of human life, it’s interesting to observe how brands exploit psychology of colors in marketing to increase their success. Check out examples from Coca Cola, Ford, McDonald’s and Nickelodeon.
A new study by Accenture found that the US $492 billion global social commerce industry is expected to grow three times as fast as traditional ecommerce to US $1.2 trillion by 2025.
TikTok globally topped the daily app downloads chart across iOS and Google Play worldwide for apps on Christmas Day, according to App Annie.
Retailers had online sales of US $8.9 billion last Friday (Black Friday), down from a record of US $9 billion spent during Black Friday 2020, according to data from Adobe Analytics. This is the first time ever that growth reversed from the prior year. Portada’s editorial team analyzed data and reports and came up with 8 key points to take into account.
United States audio media advertising & marketing spending, consumer audio usage, and consumer audio spending are all on pace for record growth in 2021, amplified by new tech, changing consumer behaviors and shifting ad budgets, according to new research released today by PQ Media.
At Advertising Week New York, BrandTotal launched new offering for agencies that provides an inside look into competitors’ social advertising.
IAS Media Quality Report finds brand safety wins across the Americas, and ad fraud rates increase on desktop; while connected TV ranks as most viewable ad format worldwide in H1 2021.
Brand Intimacy is the emotional science behind the bonds consumers form with the brands they use and love. Positive emotional connection with Tech & Telecom brands holds strong in year 2 of the pandemic. Apple tops the list of brands overall. In the tech and telco industry, it is followed by Google and Samsung, according to MLBM’s new Brand Intimacy COVID study.
Tecate announced expanded distribution for its new premium beer Tecate ALTA in stores throughout California, Nevada, New Mexico, Arizona and southern Texas. To understand the rationale behind the new product launch and the Tecate Alta marketing campaign by the Heineken-owned Mexican import beer brand, Portada talked to Belen Pamukoff, Brand Director, Tecate. 5 things you need to know.
Global consumer spending on media content and technology grew an estimated 6.1% to US $2.012 trillion in 2020, driven by the COVID-19 lockdown that kept consumers at home binging on multiple forms of digital entertainment as relief from the pandemic, according to new research from PQ Media®.
GlobalWebIndex (GWI) published the findings of its extensive research into the global consumer trends that are shaping not just consumer behavior, but also their feelings, motivations, and attitudes now and for the year ahead.