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What:Bob Sauerberg has been appointed chief executive of Condé Nast to be effective in January.
Why it matters: Sauerberg will succeed  Charles Townsend, as Townsend takes on the role of chairman.S. I. Newhouse Jr., the current chairman, will become chairman emeritus.

descargaBob Sauerberg has been appointed chief executive of Condé Nast. He’ll succeed Charles Townsend in the position as Townsend takes on the role of chairman.

Sauerberg, who will also retain his president title, will officially transition into the role in January.

S. I. Newhouse Jr., the current chairman, will become chairman emeritus.

Sauerberg joined Condé Nast in 2005 as executive vice president of consumer marketing. Before then, he was chief operating officer at Fairchild Publications which was owned by Advance and recently sold to Penske Media.When Sauerberg was promoted to the president role in 2010, he was tasked with moving Condé Nast into digital opportunities with a more purposeful strategic focus.

Screen-Shot-2013-07-08-at-9.15.53-AMAt which time, Townsend was managing an executive shuffle. David Carey had just left to become president at Hearst Magazines, COO John Bellando was named CFO and Lou Cona became CMO.

Last summer, Bellando and editorial director Thomas Wallace both left the company, David Geithner was brought on as the new CFO, and Sauerberg took over “all revenue generating activities”—a major expansion of his role.

Digital audience shot up from US$17.2 million to US$87.3 million and digital revenues have doubled in the last five years, according to Condé Nast figures.

Sauerberg hopes digital initiatives will help spur growth in the coming years. “We’re digital first, mobile-led, and focused on millennials, whose spending power is increasing quickly,” Sauerberg tells The Wall Street Journal.

He also revealed to WSJ that the company expects to generate more than US$1 billion in overall revenue in 2015, although it will be down, as it was last year. Profit margins will grow because of cost cutting.

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What: iSocket has raised US $5 million round led by Time Warner.
Why it matters: Advertising Sales (and buying) automation platforms are in demand. Companies like iSocket help agencies and publishers automate much of the process.

isocketOnline ads seller iSocket has raised US $5 million in new funding. The round was led by Time Warner Investments, with  Condé Nast, R&R Venture Partners and investor Vivi Nevo contribution.

 The company is launching iSocket for Advertisers, an ad-buying tool for agencies and brands.

Online advertising sales and purchases can require up to 50 steps to complete, iSocket helps publishers to automate much of the process. In addition to the funding, the company is launching iSocket for Advertisers, an ad-buying tool for agencies and brands. iSocket will also hire Kevin McCabe, a former ad executive at Microsoft, as vice president of business development.

“We’re very pleased to have Time Warner and Condé Nast, two of the biggest names in publishing, endorsing our model for advertising sales automation,” said CEO Richard Jalichandra in the funding release.

 

What: iSocket has raised US $5 million round led by Time Warner.
Why it matters: Advertising Sales (and buying) automation platforms are in demand. Companies like iSocket help agencies and publishers automate much of the process.

isocketOnline ads seller iSocket has raised US $5 million in new funding. The round was led by Time Warner Investments, with  Condé Nast, R&R Venture Partners and investor Vivi Nevo contribution.

 The company is launching iSocket for Advertisers, an ad-buying tool for agencies and brands.

Online advertising sales and purchases can require up to 50 steps to complete, iSocket helps publishers to automate much of the process. In addition to the funding, the company is launching iSocket for Advertisers, an ad-buying tool for agencies and brands. iSocket will also hire Kevin McCabe, a former ad executive at Microsoft, as vice president of business development.

“We’re very pleased to have Time Warner and Condé Nast, two of the biggest names in publishing, endorsing our model for advertising sales automation,” said CEO Richard Jalichandra in the funding release.

 

What: Time Inc’s All You is publishing a  12-page custom magazine, called Celebraciones, which will focus on the holidays and will be bound into the December issue of AllYou Nestlé USA is the sponsor of the program — integrated across print, digital, mobile and social platforms.
Why it matters: An increasing number of major publishers are reaching out to Hispanic women in English by inserting publications in part of its general market run and adding select retail disribution. Hearst (Cosmopolitan for Latinas and in 2014 Woman’s Day Latinas), Conde Nast (Glam Belleza), and, now Time Inc’s All You reflect this trend.

Time Inc’s All You is publishing a  12-page custom magazine, named Celebraciones, which will focus on the holidays and will be bound into the December issue of AllYou, hitting newsstands on November 15th. Nestlé USA is the sponsor of the program — integrated across print, digital, mobile and social platforms — to support its El Mejor Nido (“The Best Nest”) communications platform: (http://www.elmejornido.com). The company will run coupons for La Lechera®, Stouffer’s®, Juicy Juice® and other brands in the custom magazine.  A companion website www.allyou.com/celebraciones will be live on Friday, November 15th, the day the magazine hits newsstands. The content will be on the site permanently and will be heavily promoted throughout the holidays.

Celebraciones
Celebraciones Cover

Celebraciones will have a targeted circulation of 380,000 — a mix of Hispanic subscribers and newsstand buyers in key Hispanic markets. “We targeted consumers based on self-selected Hispanic consumers and other relevant variables such as geographic area,” an All You spokesperson tells Portada.  “The magazine will be sold in newsstand copies at Walmart stores in Arizona, Nevada and California and sent to select subscribers,” she adds. The fact that All You is sold primarily at Walmart was a strong part of Nestle’s decision to sponsor Celebraciones, according to Vanessa Rivera, manager for multicultural marketing communications at Nestle USA. Another major publisher, Hearst, also announced recently that it  plans to publish four issues of Woman’s Day for Latinas starting in 2014, distributing 445,000 copies to certain Woman’s Day subscribers and at select Walmart newsstands.

The magazine will be sold in newsstand copies at Walmart stores in Arizona, Nevada and California and sent to select subscribers.

Time Inc’s All You’s regular magazine has a monthly circulation 1.5 million and the allyou.com website has 1.7 million monthly unique visitors.

December All You Cover
December All You Cover

We drew upon the diversity of our editorial team to create the content. Latinas are well represented on our staff.  In addition, because All You has always been a pioneer in user-generated content, we reached out to Latina bloggers and our Reality Checker communities to help us ensure that we incorporated all of the critical cultural cues, All You Deputy Editor George Kimmerling , tells Portada. “In addition to tapping into its loyal blogger following, All You consulted Latina women who are part of its 50,000-strong Reality Checkers network, highly engaged readers with whom the brand communicates regularly.”

 

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

DDB Latina – Electroluz :: Condé Nast – Farfetch :: Musimundo :: Vodafone – McLaren :: Fitness First :::

DDB Latina – Electrolux :: Panregional

electrolux DDB Latina has won the Electrolux account for Latin America. The agency will be in charge of Electrolux brand in the region as well as Frigidaire and the local brands in each country. The agency will be in charge of the creative business in all the countries in the region, except  in Brazil.

 

 

Condé Nast – Farfetch ::: Global

farefetchCondé Nast International has led a $20m investment round in Farfetch, an e-commerce marketplace for independent fashion boutiques.  As part of the investment, Condé Nast International Digital president James Bilefield will join the Farfetch board.

The Farfetch website currently has 4.3 million visits per month. The company has $129m annual sales with a current growth rate of more than 145%. Farfetch has offices in London, Portugal, Los Angeles and Brazil and operates in more than 140 countries.

Existing investors Advent Venture Partners, Index Ventures and e.ventures also participated in the latest round of funding.

Musimundo :: Argentina

musimundoMusimundo Argentina has launched a new e-commerce platform created by New Digital Way. The new platform is available at www.musimundo.com

 

 

 

BBC :: Global

bbcBBC World News and BBC.com are launching a new global campaign ‘Live the Story’. Campaign activity will have elements across TV, press, online, radio, out-of-home and experiential media. There will also be interactive press ads, digital out-of-home ads and experiential activity.

 

 

 

Vodafone – McLaren :: Global

vodafoneVodafone is finishing its sponsorship of the McLaren F1 team following a review of its global sponsorship strategy. The decision to end its partnership with McLaren at the end of the 2013 season comes as part of a wider decision from Vodafone to transform its global sponsorship strategy and increase investment in a range of new customer engagement platforms, including digital.

 

 

Fitness First :: Global

fitness.firstFitness First has appointed Omnicom-owned digital agency Tribal DDB as its global strategic digital agency without a pitch.