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comScore’s ‘Trust’ initiative

AppNexus Buys Real Media Latin America, Strengthens LatAm Presence

Ad tech company AppNexus has acquired its fifth company within a year: RealMedia Latin America (RMLA), although it is still subject to customary closing conditions.In addition, the ad tech Company has joined comScore’s ‘Trust’ initiative and launched the new tool AppNexus Programmable Bidder (APB).