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What:  Spring´s warmer weather has brought plans on vacations along with seasonal allergies. That is why, Pharmacy and Travel categories produced the largest traffic gain in March.
Why it matters: The total Internet audience that month was 227,169 of unique visitors. Addthis came in first syndicated Ad focus entity with 221,768 unique visitors.

comScore, Inc. has released its monthly ranking of U.S. desktop web activity at the top online properties for March 2014 based on data from the comScore Media Metrix® service. Total internet audience number was of 227.169 million unique visitors in March 2014.Out of that number, AddThis ranked as the first syndicated Ad focus entity with 221.768 million and 97.6% reach and Yahoo Sites second with 192.290  million Unique Visitors and 84.6% reach.

Since spring season has settled,  many people in the U.S. are planning to enjoy the warmer weather by booking their spring break and summer vacations on car rental and travel sites. In addition to the warmer weather, spring also has brought  seasonal allergies, causing the Pharmacy category to produce the largest traffic gains this month.The second largest gainer was the travel category.

Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)

Total Unique Visitors (000) Total Unique Visitors (000) Total Unique Visitors (000)
Feb-2014 Mar-14 % Change
Total Internet : Total Audience 222,390 227,169 2
Health – Pharmacy 6,164 7,954 29
Travel – Car Rental 5,166 6,501 26
Lifestyles – Green 18,944 22,617 19
Retail – Tickets 20,848 24,626 18
Real Estate 56,357 66,145 17
Retail – Toys 12,606 14,634 16
Retail – Home Furnishings 34,663 40,004 15
Automotive – Resources 53,906 62,017 15
Travel – Information 50,865 58,359 15
Services – Instant Messengers 13,437 15,377 14


Source: comScore Media Metrix. March 2014 vs. February 2014.Total U.S. – Home, Work and University Locations.

 

Top 50 Properties (Desktop Only) March 2014

Rank Property Unique visitors(000) Rank Property Unique visitors(000)
Total Internet : Total Audience 227,169
1 Google Sites 193,033 26 WebMD Health 35,321
2 Yahoo Sites 192,290 27 Wal-mart 34,152
3 Microsoft Sites 174,078 28 ESPN 33,837
4 Facebook 137,895 29 Fox News Digital Network 33,058
5 AOL,inc. 114,948 30 New York Times Digital 31,796
6 Amazon Sites 103,096 31 Dropbox Sites 30,993
7 Glam Media 84,842 32 Conde Nast Digital 30,649
8 Turner Digital 83,438 33 YP Local Media Network 30,232
9 CBS Interactive 75,794 34 t365-Tribune 30,119
10 Wikimedia Foundation Sites 69,420 35 Netflix.com 30,112
11 Ask Network 66,759 36 Adobe Sites 29,563
12 Apple Inc. 66,484 37 Federated Media Publishing 29,402
13 eBay 64,905 38 Meredyth Digital 28,689
14 Weather Company, the 64,071 39 Defy media 27,846
15 Comscast NBCUniversal 62,371 40 Time Warner  (Excl. Turner/WB) 27,647
16 About 61,428 41 Pinterest.com 26,739
17 Gannet Sites 57,517 42 Tumblr.com 26,406
18 Linkedin 49,451 43 Buzzfeed.com 26,161
19 Answer.com Sites 48,184 44 Ziff Davis Tech 25,166
20 craiglist,inc. 41,024 45 WordPress.com 24,955
21 Demand Media 39,652 46 Techmedia Network 24,235
22 Twiiter.com 39,535 47 Disney Online 23,783
23 Viacom Digital 38,945 48 IDG Network 23,525
24 Hearst Corporation 37,791 49 AT&T,Inc. 23,202
25 Yelp 36,846 50 Dictionary.com Network 23,110

 Source: comScore Media Metrix . March 2014.Total U.S. – Home, Work and University Locations
 

 

Ad Focus Rankings (Desktop Only) March 2014

Top 30 Syndicated Ad Focus Entities Top 30 Syndicated Ad Focus Entities Top 30 Syndicated Ad Focus Entities Top 30 Syndicated Ad Focus Entities Top 20 Ad Networks/Buy Side Networks Top 20 Ad Networks/Buy Side Networks Top 20 Ad Networks/Buy Side Networks Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach Rank property Unique Visitors (000) % Reach
Total Internet : Total Audience 227,169 100.0
1 Addthis 221,768 97.6 1 Google Ad Network 213,919 94.2
2 Yahoo Sites 192,290 84.6 2 Conversant (Formerly ValueClick networks) 195,526 86.1
3 Sharethis 189,686 83.5 3 Advertising.com 177,109 78.0
4 Google 185,508 81.7 4 Criteo 176,227 77.6
5 Outbrain 177,719 78.2 5 Casale Media- Media Net 174,579 76.9
6 Fcaebook.com 135,765 59.8 6 RadiumOne 171,741 75.6
7 Youtube.com 120,938 53.2 7 Microsoft Media Network US 170,194 74.9
8 AOL,Inc. 114,948 50.6 8 Collective Display 159,090 70.0
9 MSN 105,985 46.7 9 Genome From Yahoo 157,601 69.4
10 Glam Media 84,842 37.3 10 Burst Media 154,541 68.0
11 Amazon.com 83,248 36.6 11 Cox Digital Solutions Network 150,483 66.2
12 Bing 80,594 35.5 12 Exponential-Tribial Fusion 148,213 65.2
13 Ask Network 66,759 29.4 13 Specific Media 133,342 58.7
14 Windows Live 64,385 28.3 14 Adconion Media Group 127,235 56.0
15 About 61,428 27.0 15 Vibrant Media 114,563 50.4
16 Weather Channel,the 59,393 26.1 16 Rocket Fuel 111,801 49.2
17 Gannet Sites 57,517 25.3 17 Sourceknowledge Video Network 98,701 43.5
18 Linkedin 49,451 21.8 18 CPX Interactive 90,824 40.0
19 Answer.com Sites 48,184 21.2 19 Undertone Networks 89,823 39.5
20 CNN 47,559 20.9 20 Adblade Network 86,083 37.9
21 Blogger 46,323 20.4
22 Demand Media 39,652 17.5 Top DSP/SSP/Ad Exchange Entities Top DSP/SSP/Ad Exchange Entities Top DSP/SSP/Ad Exchange Entities Top DSP/SSP/Ad Exchange Entities
23 Twitter.com 39,535 17.4 1 Engage: BDR 220,737 97.2
24 5Min Media Platform 38,822 17.1 2 Rubicon Project 219,789 96.8
25 Yelp.com 36,635 16.1 3 Fulcrum5 173,273 76.3
26 CBS News 36,551 16.1
27 IMD.b 35,874 15.8
28 Apple.com 35,708 15.7
29 WebMDHealth 35,321 15.5
30 ESPN 33,837 14.9


 Source: comScore Media Metrix.  March 2014. Total U.S. – Home, Work and University Locations

What: According to Comscore, Yahoo has expanded its mobile audience reach, ranking as the second largest web property reached by Smartphones last February in the United States.
Why it matters:Google Sites ranked as the top mobile media property, while Facebook was the top individual app reaching 75.7 percent of the audience .

Photo: Daniel-Y-Go-Licensed-CC
Photo: Daniel-Y-Go-Licensed-CC

According to comScore, Inc. latest data from comScore MobiLens® and Mobile Metrix® February 2014,Yahoo has considerably spread out its mobile reach,positioning as 2nd Smartphone web property. Google Sites remained as the top mobile media property, while Facebook was the top individual app.

Data also reveals that Apple ranked as the top smartphone manufacturer with 41.3 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share.

 

Top Smartphone Properties & Apps

  • Google Sites ranked as the top web property on smartphones, reaching 89 percent of the mobile media audience (mobile browsing and app usage)
  • Yahoo Sites followed with 85.7 percent
  •  Facebook came in 3rd with 85 percent
  • Amazon Sites 4th with 64.9 percent

It is interesting to notice that Facebook has reached 75.7 percent of the app audience ranking as the top smartphone app.

Top 15 properties

% Reach

Top 15 Apps

% Reach

Smartphone Browsing + App Audience

100.0%

Smartphone App Audience

100.0%

1

Google Sites

89.0%

Facebook (Mobile App)

75.7%

2

Yahoo Sites

85.7%

Google Play(Mobile App)

52.1%

3

Facebook

85.0%

Google Search(Mobile App)

49.8%

4

Amazon Sites

64.9%

Youtube(Mobile App)

48.4%

5

AOL,Inc.

54.1%

Pandora Radio(Mobile App)

45.0%

6

Apple Inc.

51.0%

Apple App Suite(Mobile App)

44.8%

7

Mcrosoft Sites

48.1%

Gmail(Mobile App)

42.9%

8

Turner Digital

45.6%

Google Maps(Mobile App)

41.3%

9

Pandora.com

45.3%

Yahoo Stocks(Mobile App)

29.5%

10

Wikimedia Foundation Sites

42.1%

Instangram(Mobile App)

28.1%

11

eBay

35.5%

Yahoo Weather Widget(Mobile App)

26.3%

12

CBS Interactive

35.2%

Apple Maps(Mobile App)

24.9%

13

Glam Media

34.0%

Facebook Messenger(Mobile App)

24.1%

14

Weather Company, The

33.9%

Twitter(Mobile App)

22.7%

15

Ganett Sites

31.6%

The Weather Channel(Mobile App)

21.0%

Top 15 Smartphone Properties & Apps.February 2014.Total US Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix

Additional results

Smartphone OEM Market Share

163.2 million people in the US owned smartphones (68.2 percent mobile market penetration) during the three months ending in February, up 7 percent since November:

  •  Apple ranked as 1st OEM with 41.3 percent of U.S. smartphone subscribers (up 0.1 percentage points from November)
  •  Samsung ranked second with 27 percent market share (up 1 percentage point)
  •  LG followed with 6.8 percent (up 0.3 percentage points)
  •  Motorola came in 4th with 6.3 percent
  •  HTC 5th  with 5.4 percent.

Share(%) of Smartphones Subscribers

Share(%) of Smartphones Subscribers

Share(%) of Smartphones Subscribers

Nov-13

Feb-13

Point Change

Total Smartphone subscribers

100.0%

100.0%

N/A

Apple

42.1%

41.3%

0.1

Samsung

26.6%

27.0%

1.0

LG

6.5%

6.8%

0.3

Motorola

6.7%

6.3%

-0.4

HTC

6.4%

5.4%

-1.O

Top Smartphone OEMs.3 Month Avg. Ending Feb. 2014 vs. 3 Month Avg. Ending Nov. 2013.Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens

Smartphone Platform Market Share

  • Android ranked as the top smartphone platform in February with 52.1 percent market share (up 0.2 percentage points from November)
  •  Apple 2nd with 41.3 percent (up 0.1 percentage points)
  • BlackBerry 3rd with 2.9 percent
  • Microsoft followed  with 3.4 percent (up 0.3 percentage points)
  •  Symbian 5th  with 0.2 percent.

Share(%) of Smartphones Subscribers

Share(%) of Smartphones Subscribers

Share(%) of Smartphones Subscribers

Nov-13

Feb-13

Point Change

Total Smartphone subscribers

100.0%

100.0%

N/A

Android

51.9%

52.1%

0.2

Apple

41.2%

41.3%

0.1

Blackberry

3.5%

2.9%

-0.6

Microsoft

3.1%

3.4%

0.3

Symbian

0.2%

0.2%

0.0

Top Smartphone Platforms.3 Month Avg. Ending Feb. 2014 vs. 3 Month Avg. Ending Nov. 2013
Total U.S. Smartphone Subscribers Age 13+.Source: comScore MobiLens

What: According to comScore Video Metrix, 183.8 million Americans watched 48.7 billion online content videos in January . Which means that 85.1 percent of the US Internet audience viewed online video. SpotXchange captured the first position among Video Ad properties followed by AOL, Google and LiveRail. Vevo was the first YouTube channel partner followed by ZEFR and Fullscreen.
Why it matters: The race to monetize online video is raging. The leading properties and networks are capturing a rapidly growing market.

Hispanic Online VideocomScore, Inc. released data from the comScore Video Metrix service showing that 183.8 million Americans watched 48.7 billion online content videos in January, while the number of video ad views totaled 26.9 billion.85.1 percent of the US Internet audience viewed online video.The duration of the average online content video was 4.4 minutes, while the average online video ad was 0.4 minutes.Video ads accounted for 35.6 percent of all videos viewed and 4.5 percent of all minutes spent viewing video online.

Top 10 Video Ad Properties by Video Ads Viewed

Nearly 26.9 billion video ads were viewed  in January by americans:

  • SpotXchange Video Ad Marketplace captured the first position with 3.5 billion ad impressions.
  • AOL, Inc. came in second with 2.9 billion ads
  •  Google Sites followed with 2.9 billion
  •  Live Rail with 2.4 billion
  •  BrightRoll Platform with 2.3 billion.

Time spent watching video ads totaled 10 billion minutes, with AOL, Inc. delivering the highest duration of video ads at nearly 1.3 billion minutes. Video ads reached 52.6 percent of the total US population an average of 165 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 81.

Property

Video Ads (000)

Total Ad Minutes(MM)

Frequency (Ads per viewer)

%  Reach

Total U.S. population

Total internet: Total audience

26,907,310

10,041

164.6

52.6

Spotxchange Video Ad Marketplace

3,461,166

1,113

26.9

41.5

AOL,Inc(including Adapt.tv)

2,916,947

1,316

19.0

49.6

Google Sites

2,903,087

286

27.3

34.2

Live Rail †

2,418,272

1,023

16.4

47.6

BrightRoll platform

2,298,960

1,098

14.1

52.6

TubeMogul Video Ad platform

1,825,644

587

17.3

34.0

Specific Media

1,354,872

513

9.6

45.3

Hulu

1,173,975

466

80.8

4.7

Tremor Video

36,805

418

8.5

33.8

Videology

518,542

245

7.1

23.6

Top YouTube Partner Channels Ranked by Unique Video Viewers.January 2014.Total US – Home and Work Locations.Content Videos Only (Ad Videos Not Included).Source: comScore Video Metrix

Top 10 YouTube Partner Channels by Unique Viewers

Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (63 minutes per viewer), followed by VEVO (49 minutes per viewer). VEVO streamed the greatest number of videos (603 million), followed by Maker Studios Inc. (535 million).

According to number of Unique viewers:

  • video music channel VEVO maintained the top position in the ranking with 36.1 million viewers
  • ZEFR reached the second spot with 31.4 million unique viewers
  •  Fullscreen followed with 26.4 million
  •  Maker Studios Inc. with 25.8 million
  • Warner Music with 22.6 million.

Property

Total Unique viewers (000)

Videos (000)

Minutes Per Viewer

VEVO @Youtube

36,088

603,240

48.8

ZEFR @Youtube

31,361

168,894

12.8

Full Screen @Youtube

26,412

376,739

40.6

Maker Studios Inc.@Youtube

25,790

534,962

63,4

Warner Music@Youtube

22,559

154,601

19.1

UMG@Youtube

19,157

71,188

10.5

Warnerbros vfp @Youtube

18,200

53,972

5.4

The Orchard @Youtube

18,029

75,590

11.3

rumblefish @Youtube

17,476

47,476

7.1

GEICO @Youtube

14,114

36,177

3.3

Top YouTube Partner Channels Ranked by Unique Video Viewers.January 2014.Total US – Home and Work Locations.Content Videos Only (Ad Videos Not Included).Source: comScore Video Metrix

Top 10 Video Content Properties by Unique Viewers

  • Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in January with 157.6 million unique viewers.
  •  Facebook ranked second  with 84.9 million viewers
  •  AOL, Inc. followed with 60.6 million
  •  NDN with 51.4 million
  • Yahoo Sites with 44.9 million.

In all, nearly 48.7 billion video content views occurred during the month, with Google Sites generating the highest number at 12.6 billion, followed by Facebook with 5 billion and AOL, Inc. with 1.2 billion.

Google Sites had the highest average engagement among the top ten properties.

Property

Total Unique viewers (000)

Videos (000)

Minutes per viewer

Total internet: Total audience

183,778

48,682,572

1,155.3

Google sites

157,585

12,617,013

328.3

Facebook

84,859

4,988,919

83.5

AOL,Inc

60,590

1,225,725

61.7

NDN

51,353

573,307

73.1

Yahoo, Sites

44,897

384,092

59.1

Vimeo

41,676

203,873

31.9

Amazon Sites

38,618

185,026

22.5

Microsoft Sites

38,459

641,217

40.7

VEVO

36,805

612,936

48.5

ZEFR

31,369

168,956

12.8

Top YouTube Partner Channels Ranked by Unique Video Viewers.January 2014.Total US – Home and Work Locations.Content Videos Only (Ad Videos Not Included).Source: comScore Video Metrix

 

 

 

 

Data is more valued than hard cash in the age of Real Time Audience Measurement . Both in the digital and the offline world (e.g. see the concept of addressable TV advertising).  But what data should brand marketers, clients and media believe in? In other words, where are the data auditors? That is where ComsScore’s just announced partnership with Acxiom, Epsilon and Batanga Media comes in. The objective of the partnership is to enhance the granularity and speed of delivering audience reporting. The partnership also underlines the importance of the U.S. Hispanic market.

Data
Photo: Neerav Bhatt. Creative Commons.

Google and  ComScore recently signed a partnership  to offer cross screen audience metrics to brands for its validated campaign essentials product (VcE). In addition,  this week ComScore announced  partnerships with Epsilon, Batanga Media and Axciom , through which these companies will provide data that goes into the model ComScore uses for VcE.

Anne Hunter, SVP Global Marketing Strategy at comScore in New York City tells Portada that  “ComScore’s validated Campaign essentials play the role of a neutral third-party quality assessor, sort of like an independent audit. VcE’s are used in-flight for campaigns and tell publishers, agencies and brand marketers who is actually seeing a campaign” in terms of the demographics and behaviour of users (although not regarding their personal information).

It is an important market. Clients and publishers need to have the tools to make sure they are reaching the Hispanic audience they intend to target.

The fact that Batanga Media has been included as a ComScore partner for VcE at a relatively early stage stresses the importance of the U.S. Hispanic digital media market.  “It is an important market, and clients and publishers need to have the tools to make sure they are reaching the audience they intend to target,” says Hunter. Rafael Urbina, CEO of Batanga Media agrees:  “Batanga Media’s partnership with comScore as a data provider reflects both companies’ commitment to further evolve the Hispanic digital space.”

ComScore’s Hunter adds that the data Batanga Media provides is for the U.S. Hispanic market only (not Latin America) and that it is propietary ethnicity data ie.  demographic data about its users, census data level which is then cross-referenced with a cookie data set in the VcE model. VcE  is sold by ComScore directly or  to advertisers/agencies and publishers who use the Doubleclick adsever  and other ad servers  (subscriber requests it from their adservers). By partnering with ComScore companies like Batanga Media, Epsilon and Axciom gain a deeper understanding of the data they have. Depending on the agreement with  ComScore the provider furnishes the data to ComScore exclusively or not.

What: ComScore and Google are partnering to offer an audience metric that will help measure campaigns across screens.
Why it matters: The product called  comScore vCE will be available to all DoubleClick customers across screens for display and video formats. ComScore will continue to offer vCE independently of the DoubleClick platform, as well.

comscoregoogleComScore and Google are partnering to offer an audience metric that will help brand marketers measure campaigns across screens.

This partnership will be announced by Google’s vice president of Display advertising Neal Mohan during the IAB Annual Leadership Meeting in Palm Desert, California.

ComScore vCE will be available to DoubleClick marketer and publisher clients, as it will be built directly into the DoubleClick ad server used by publishers and marketers to deliver their ads. It will first be available in the US for desktop-based display and video ads, with plans to expand the service for mobile and cross-platform.

However, comScore will still offer vCE independently of the DoubleClick platform, as well.

The benefits this partnership brings to the media are:

• VCE data will enable advertisers and publishers to measure campaigns with just a click.
• Cross-screen comparable audience metric  will provide clients access to neutral data.
• Marketers and publishers will have access to audience insights through comScore vCE directly in their ad server.

The effort intends to provide as accurate and complete branding data as there is available for performance.

Separately, Google recently acquired  DeepMind, an artificial intelligence startup. “We’re deeply committed to creating metrics that are as meaningful for brands as the click is in performance advertising, and we have a number of efforts underway to provide actionable brand measurement. We look forward to working with them to give brand buyers and media sellers better access to real-time insights, “said Neal Mohan.

“This partnership allows us to radically simplify digital media buying for the industry, while enhancing quality and accountability. This directly addresses many of the everyday challenges that prevent our clients from investing further in digital,” said Serge Matta, President of comScore.

What: ComScore and Google are partnering to offer an audience metric that will help measure campaigns across screens.
Why it matters: The product called  comScore vCE will be available to all DoubleClick customers across screens for display and video formats. ComScore will continue to offer vCE independently of the DoubleClick platform, as well.

comscoregoogleComScore and Google are partnering to offer an audience metric that will help brand marketers measure campaigns across screens.

This partnership will be announced by Google’s vice president of Display advertising Neal Mohan during the IAB Annual Leadership Meeting in Palm Desert, California.

ComScore vCE will be available to DoubleClick marketer and publisher clients, as it will be built directly into the DoubleClick ad server used by publishers and marketers to deliver their ads. It will first be available in the US for desktop-based display and video ads, with plans to expand the service for mobile and cross-platform.

However, comScore will still offer vCE independently of the DoubleClick platform, as well.

The benefits this partnership brings to the media are:

• VCE data will enable advertisers and publishers to measure campaigns with just a click.
• Cross-screen comparable audience metric  will provide clients access to neutral data.
• Marketers and publishers will have access to audience insights through comScore vCE directly in their ad server.

The effort intends to provide as accurate and complete branding data as there is available for performance.

Separately, Google recently acquired  DeepMind, an artificial intelligence startup. “We’re deeply committed to creating metrics that are as meaningful for brands as the click is in performance advertising, and we have a number of efforts underway to provide actionable brand measurement. We look forward to working with them to give brand buyers and media sellers better access to real-time insights, “said Neal Mohan.

“This partnership allows us to radically simplify digital media buying for the industry, while enhancing quality and accountability. This directly addresses many of the everyday challenges that prevent our clients from investing further in digital,” said Serge Matta, President of comScore.

What: Comscore, in partnership with CIMM, will expand its cross-platform measurement service across TV, radio, desktop, smartphone and tablet.
Why it matters: The development of new capabilities includes the measurement of multi-platform advertising, mobile video, time-shifted viewing and children’s viewing.

COMSCOREimagesComScore, in partnership with the Coalition for Innovative Media Measurement (CIMM), will expand its cross-platform measurement service. The industry will provide unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. This will allow media companies, marketers and advertising agencies to experience the service for their brands as well as to open it to  CIMM member companies.

Those CIMM members that participate include ESPN, Disney ABC Television Group, Fox Broadcasting Co., NBC Universal, CBS Corporation, A&E Networks, Turner Broadcasting System Inc., Univision Communications Inc., Viacom, Publicis Groupe, GroupM, and Omnicom Media Group, among others.

From this expanded offering new capabilities will be developed, including the measurement of:

  • Multi-platform advertising
  • Mobile video
  • Time-shifted viewing (i.e. DVR playback)
  • Children’s viewing

The expanded cross-platform measurement service will leverage both person-level TV viewing data and Set-Top Box viewing data, which includes viewing behavior from more than 5 million households. Furthermore, it will also use both panel and census-based methods to measure online and mobile video viewing.

Accurate accounting of media consumption at a granular level across the network, show and telecast level will be delivered, thereby providing the scale required by media companies and advertisers. Comparable cross-media metrics, such as duplicated and unduplicated audience size and composition, duration, reach/frequency, and GRPs/TRPs, will also be featured in the reporting provided to clients.

These innovations were built upon comScore’s pioneering methods of addressing the cross-platform measurement challenge during its initial phase, known as Project Blueprint. Blueprint, which was done in collaboration with Arbitron and ESPN ,expanded comScore’s  existing multi-platform audience de-duplication methodology for desktop, smartphone and tablet internet usage to TV and radio in order to deliver the industry’s first unified view of these five major media platforms.

“In teaming with CIMM and our other collaborators, we look forward to expanding our cross-platform measurement service to help solve the media industry’s foremost challenge of measuring audiences for content and advertising in today’s multi-platform world. The expansion of this service seeks to address some of the more important challenges, such as multi-platform ad exposure and measurement of mobile video and time-shifted video,” President of comScore Serge Matt said.

Jane Clarke, Managing Director, CIMM, commented: “CIMM played an early role in funding and conducting cross-platform research, which ultimately brought comScore, Arbitron and ESPN together to collaborate on a successful five-platform measurement service, Blueprint. Now, CIMM is eager to bring other CIMM member companies together to work with comScore to determine the feasibility of syndicating the service industry-wide.”

What? According to December 2013 comscore qSearch analysis, Google sites led the search with 67.3 percent of search queries conducted.
Why it matters?Of the 18.3 billion explicit core searches conducted in December, Google Sites ranked first with 12.3 billion (up 2 percent).

ComScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in December with 67.3 percent of search queries conducted.

US Explicit Core Search

  • Google Sites led the U.S. explicit core search market in December with 67.3 percent market share (up 0.6 percentage points)
  •  Microsoft Sites followed with 18.2 percent (up 0.1 percentage points)
  • Yahoo Sites came in third with 10.8 percent.
  • Ask Network accounted for 2.5 percent of explicit core searches
  •  Followed by AOL, Inc. with 1.3 percent.

 

Core Search Entity

Explicit Core Search Share (%)

Nov-13

Dec-13

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

66.7%

67.3%

0.6

Microsoft Sites

18.1%

18.2%

0.1

Yahoo Sites

11.2%

10.8%

-0.4

Ask Network

2.6%

2.5%

-0.1

AOL, Inc.

1.4%

1.3%

-0.1

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.
ComScore Explicit Core Search Share Report*.December 2013 vs. November 2013.Total U.S. – Home & Work Locations.Source: comScore qSearch.

 

Throughout December,18.3 billion explicit core searches were conducted .

  • Google Sites ranked first with 12.3 billion (up 2 percent).
  • Microsoft Sites ranked second with 3.3 billion searches (up 1 percent),
  •  Yahoo Sites followed with 2 billion.
  • Ask Network came in fourth with 452 million
  • and AOL, Inc. with 234 million.

 

Core Search Entity

Explicit Core Search Queries (MM)

Nov-13

Dec-13

Percent Change

Total Explicit Core Search

18,124

18,281

1%

Google Sites

12,095

12,299

2%

Microsoft Sites

3,285

3,327

1%

Yahoo Sites

2,027

1,969

-3%

Ask Network

464

452

-3%

AOL, Inc.

253

234

-7%

“Powered By” Reporting
In December, 68.6 percent of searches carried organic search results from Google (up 0.4 percentage points), while 27.1 percent of searches were powered by Bing.
comScore Explicit Core Search Query Report. December 2013 vs. November 2013 .Total U.S. – Home & Work Locations. Source: comScore qSearch

 

What?Colombia came in second  in terms of video engagement with an average of 149.8 videos watched per viewer during October 2013.
Why it matters?Colombian males between the ages of 15-24 were the most engaged viewers with an average of 213.3 videos viewed.

Licensed: Creative Commons
Licensed: Creative Commons

Colombia ranked  second  in terms of video engagement with an average of 149.8 videos watched per viewer during October 2013. Online video streaming reached  89.5 percent of Colombia’s total online population watching videos during the month, compared to the global average at 84.9 percent.

 

Total Unique Viewers (000)

% Reach

Videos perViewer

Global

1,369,435

84.9

199.3

Brazil

68,093

87.8

184.0

Colombia

10,831

89.5

149.8

Chile

5,525

91.5

124.5

Mexico

23,906

81.3

104.4

Argentina

17,120

95.5

79.8

Source: comScore Video Metrix.Audience of Reportable Latin America Markets Ranked by Videos per Viewer.October 2013.Total Latin America Audience, Age 15+, Home and Work Locations*

 

Young Colombians Males Show Highest Engagement with Online Video

 

The most engaged viewers were colombian males between the ages of 15-24  with an average of 213.3 videos viewed for a total of 16.6 hours during the month. Comparatively, females age 15-24 watched just 144.4 videos on average for a total of 8.6 hours of viewing time.  Males watched an average of 49 more videos and spent 5.7 more hours watching online video than their female counterparts.

 

Videos per Viewers

Hours per Viewers

Base Audience: Persons: 15+

149.8

10.7

Males – Age

All Males (15+)

174.3

13.6

Males: 15-24

213.3

16.6

Males: 25-34

165.9

13.3

Males: 35-44

124.0

9.5

Males: 45-54

129.3

9.6

Males: 55+

116.8

9.6

Females – Age

All Females (15+)

125.3

7.9

Females: 15-24

144.4

8.6

Females: 25-34

126.4

8.0

Females: 35-44

101.9

6.5

Females: 45-54

89.5

6.2

Females: 55+

111.5

8.9

Source: comScore Video Metrix.Audience of Reportable Latin America Markets Ranked by Videos per Viewer.October 2013.Total Latin America Audience, Age 15+, Home and Work Locations*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs

 

What? Google sites,driven by video viewing at YouTube.com, ranked first as online video content property.AOL, Inc. came in second.
Why it matters?comScore Video Metrix data showed that 189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion.

According to comScore Video Metrix service  189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion.

Top 10 Video Content Properties by Unique Viewers

  • Google Sites, driven by video viewing at YouTube.com, ranked first as online video content property in November with 163.5 million unique viewers.
  • AOL, Inc. ranked second with 73 million viewers.
  •  Facebook followed with 66.2 million
  • NDN with 51 million
  •  Yahoo Sites with 45.8 million.

In total,  47.1 billion video content views occurred during the month with:

  • Google Sites generating the highest number at 14.7 billion
  •  AOL, Inc. followed with 1.3 billion
  •  Facebook with 1.2 billion.

Google Sites had the highest  engagement among the top ten properties.

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

189,178

47,148,046

1,177.3

Google Sites

163,504

14,737,686

387.9

AOL, Inc.

73,022

1,339,830

70.2

Facebook

66,194

1,233,234

28.1

NDN

51,039

576,699

78.0

Yahoo Sites

45,833

343,751

62.0

VEVO

43,696

649,705

47.8

Amazon Sites

42,204

182,511

19.6

Microsoft Sites

40,264

653,773

41.1

Vimeo

35,087

132,145

29.1

Turner Digital

30,616

248,230

39.2

Source: comScore Video Metrix.Top U.S. Online Video Content Properties Ranked by Unique Video Viewers.November 2013.Total U.S. – Home and Work Locations.Content Videos Only (Ad Videos Not Included)

Top 10 Video Ad Properties by Video Ads Viewed

Nearly 26.8 billion video ads were viewed by americans in November:

  • AOL, Inc. maintained  the #1 position with 4 billion ad impressions.
  • Google Sites came in second with 3.6 billion ads
  •  LiveRail.com followed with 3.1 billion,
  • BrightRoll Platform with 2.7 billion
  •  SpotXchange Video Ad Marketplace with 2.4 billion.

Time spent watching video ads totaled 10.2 billion minutes.AOL, Inc. delivered the highest duration of video ads at 1.8 billion minutes. Video ads reached 55.8 percent of the total US population an average of 155 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 89.

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

26,757,722

10,234

154.6

55.8

AOL, Inc. (including Adap.tv)

3,999,297

1,815

24.7

52.2

Google Sites

3,643,330

365

31.7

37.0

LIVERAIL.COM†

3,054,165

1,287

19.0

51.8

BrightRoll Platform**†

2,683,286

1,268

15.9

54.4

SpotXchange Video Ad Marketplace†

2,377,879

804

18.9

40.7

Specific Media**

2,179,024

882

13.7

51.3

TubeMogul Video Ad Platform†

2,094,286

642

17.5

38.5

Hulu

1,419,197

572

88.7

5.2

Tremor Video**

1,133,362

526

10.8

33.7

Videology†

784,752

354

8.4

30.2

Source:comScore Video Metrix.Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed.November 2013.Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included)*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.

Top 10 YouTube Partner Channels by Unique Viewers

November 2013 Youtube partner data revealed that:

  • video music channel VEVO maintained the first position in the ranking with 42.6 million viewers.
  • Fullscreen ranked #2 spot with 30.5 million unique viewers
  • Maker Studios Inc. folowed  with 27.4 million
  • Warner Music with 25.3 million
  • ZEFR with 23.4 million.

Maker Studios Inc. demonstrated the highest engagement (71 minutes per viewer) among Youtube partners, followed by VEVO (48 minutes per viewer). VEVO streamed the highest  number of videos (639 million), followed by Maker Studios Inc. (527 million).

 

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

42,621

638,583

48.0

Fullscreen @ YouTube

30,509

354,729

37.7

Maker Studios Inc. @ YouTube

27,384

526,502

71.4

Warner Music @ YouTube

25,273

157,061

18.5

ZEFR @ YouTube

23,371

112,745

13.3

warnerbros vfp @ YouTube

20,824

64,893

5.4

The Orchard @ YouTube

19,874

82,318

11.4

rumblefish @ YouTube

18,517

47,816

6.9

UMG @ YouTube

18,102

68,245

10.4

Disney Online @ YouTube

15,913

65,344

5.2

Source:comScore Video Metrix.Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed.November 2013.Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included)*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.

Other findings from November 2013 include:

  • 87.1 percent of the US Internet audience viewed online video.
  •  duration of the average online content video was 4.7 minutes
  • average online video ad was 0.4 minutes.
  • Video ads accounted for 36.2 percent of all videos viewed and 4.4 percent of all minutes spent viewing video online.

What? Google Sites led the explicit core search market last November according to ComScore monthly qSearch analysis of the US search marketplace.
Why it matters? Google came first with 66.7 percent of search queries conducted (12.1 billion searches)  triplicating Microsoft sites which came second with 18.1 percent (3.3 billion searches).

ComScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in November with 66.7 percent of search queries conducted.

US explicit core search

  • Google Sites led the US explicit core search market in November with 66.7 percent market share.
  • Microsoft Sites followed with 18.1 percent.
  • Yahoo Sites came third with 11.2 percent (up 0.1 percentage points).
  • Ask Network accounted for 2.6 percent of explicit core searches
  •  AOL, Inc. came last with 1.4 percent (up 0.1 percentage points).

 

Core Search Entity

Explicit Core Search Share (%)

Oct-13

Nov-13

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

66.9%

66.7%

-0.2

Microsoft Sites

18.1%

18.1%

0.0

Yahoo Sites

11.1%

11.2%

0.1

Ask Network

2.6%

2.6%

0.0

AOL, Inc.

1.3%

1.4%

0.1

Source: comScore qSearch.November 2013 vs. October 2013.Total US.– Home & Work Locations.Excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

In total, 18.1 billion explicit core searches were conducted in November.

  • Google Sites ranked first with 12.1 billion
  • Microsoft Sites  ranked second with 3.3 billion searches
  • followed by Yahoo Sites with 2 billion
  • Ask Network with 464 million
  • AOL, Inc. with 253 million.

 

Core Search Entity

Explicit Core Search Queries (MM)

Oct-13

Nov-13

Percent Change

Total Explicit Core Search

19,339

18,124

-6%

Google Sites

12,934

12,095

-6%

Microsoft Sites

3,495

3,285

-6%

Yahoo Sites

2,151

2,027

-6%

Ask Network

499

464

-7%

AOL, Inc.

260

253

-3%

Source: comScore qSearch.November 2013 vs. October 2013.Total US.– Home & Work Locations.“Powered By” Reporting.

 

 

What: Walmart was among the top 3 retailers on Black Friday. Both in the brick and mortar retailers visit ranking as well as in the online retailer ranking, according to data revealed by research companies Placed and ComScore. Target and Best Buy also occupied leading positions in both the digital and off-line rankings. Amazon led in digital visits (see Tables in article below). For the holiday season-to-date, US$ 20.6 billion have been spent online, marking a 3% increase versus the corresponding days last year (with Thanksgiving falling so late this year the season-to-date this growth rate is being artificially suppressed in the short-term).
Why it matters: Brick and mortar retailers are trying to optimize their off-line presence to increase both off-line and online sales.

Photo: EFE
Photo: EFE

Black Friday 2013 (November 29) saw U.S. $1.198 billion in desktop online sales, making it the season’s first billion dollar day and heaviest online spending day to date, while representing a 15-percent increase versus Black Friday 2012.

Thanksgiving Day (November 28), while traditionally a lighter day for online holiday spending, achieved a strong 21-percent increase over Thanksgiving Day last year to U.S. $766 million.

“While Black Friday – and now Thanksgiving Day – is the traditional kick-off to the brick-and-mortar holiday shopping season, both days continue to grow in importance on the online channel,” said comScore chairman Gian Fulgoni.

“Clearly many consumers prefer to avoid the crowds and lines typically associated with Black Friday by shopping from the comfort of their own homes, and we saw a record 66 million Americans do that this year. Also interesting is that the recent trend of kick-starting holiday shopping by opening stores on Thanksgiving Day seems to be having a spillover effect on the online channel.

Thanksgiving once again posted a well above average growth rate and is the fastest-growing online shopping day over the past five years, as more Americans opt for couch commerce following their Thanksgiving Day festivities.”

Because comScore is counting desktop, and doesn’t seem to be incorporating mobile, it’s still going to be interesting to see what mobile engagement and spending looks like by the numbers, as Techcrunch points out. IBM said that mobile traffic grew to 39.7 percent of all online traffic, an increase of 34 percent over Black Friday 2012. Mobile sales reached 21.8 percent of total online sales, an increase of nearly 43 percent year-over-year.

Offline shopping behavior

Photo: EFE
Photo: EFE

To better understand which retailers were most successful at driving people into stores on Black Friday, Placed analyzed offline shopping behaviors from Placed Insights service, which measures more than 125,000 U.S. smartphone panelists who have opted-in to share their location. The study revealed this year’s Black Friday winners: Walmart was by far the top shopping destination this Black Friday, beating out its nearest competitor, Target, with more than twice the share of total shoppers. Best Buy remained a top destination for Black Friday shoppers ranking as the #3 most-visited retailer. Retailers that chose to remain closed on Thanksgiving, including The Home Depot, Lowe’s, Sam’s Club, and Costco, lost no time in driving people into stores on Black Friday. All four retailers secured spots within the Black Friday Top 10. Macy’s was the winner among department stores, ranking as the top gainer in week-over-week traffic share followed by J.C. Penney, Kohl’s, and Sears.

Retailers that chose to remain closed on Thanksgiving, including The Home Depot, Lowe’s, Sam’s Club, and Costco, lost no time in driving people into stores on Black Friday.

Big box and department stores weren’t the only ones that saw solid gains on Black Friday. Apparel and specialty retailers Old Navy and Victoria’s Secret, secured 2 of the top 3 spots in the top-gainers ranking.American Eagle, which won last Black Friday, once again displayed a strong showing in store traffic on the busiest shopping day of the year.

Walmart, Target and Best Buy lead among offline retailers…

1

Walmart

2

Target

3

Best Buy

4

The Home Depot

5

Lowe’s

6

Kohl’s

7

Macy’s

8

J.C. Penney’s

9

Sam’s Club

10

Costco

Note: Top 10 visited Black Friday Retailers by share of visitors*
Based on Top 100 Retailers, excludes Drug Stores
Source: Placed

… Amazon, eBay and Walmart among online retailers

1

Amazon

2

eBay

3

Walmart

4

Best Buy

5

Target

Note: Most visited retail digital properties con Black Friday. Total U.S. – Home & Work Desktop Computers.
Source: ComScore

What?  Google sites led the explicit core search market in October with 66.9 percent.
Why it matters? 68.4 % of searches in October, carried organic search results from Google while 27.1 % of searches were driven by Bing.

Google Sites led the explicit core search market in October with 66.9 percent of search queries conducted according to Comscore.

U.S. Explicit Core Search

Google leading position as core search market almost triplicated market shares numbers of sites like Microsoft and Yahoo with 18.1 percent (up 0.1 percentage points) and 11.1 percent respectively. Ask Network ranked 4th with 2.6 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.

Total U.S. – Home & Work Locations October 2013 vs. September 2013

 

Core Search Entity

Explicit Core Search Share (%)

(%)

Sep-13

Oct-13

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

66.9%

66.9%

0.0

Microsoft Sites

18.0%

18.1%

0.1

Yahoo! Sites

11.3%

11.1%

-0.2

Ask Network

2.5%

2.6%

0.1

AOL, Inc.

1.3%

1.3%

0.0

 *“Explicit Core Search” excludes contextually driven searches that do not. – Source: comScore qSearch

The number of explicit core searches conducted in October was 19.3 billion. Among these , Google Sites stood out first with 12.9 billion (up 4 %) in relation to other sites as Microsoft with 3.5 billion searches (up 4%), followed by Yahoo! Sites with 2.2 billion (up 2%), Ask Network with 499 million (up 5%) and AOL, Inc. with 260 million (up 4%).

 

Total U.S. – Home & Work Locations October 2013 vs. September 2013

 

Core Search Entity

Explicit Core Search Queries (MM)

    %

Sep-13

Oct-13

Percent Change

Total Explicit Core Search

18,650

19,339

4%

Google Sites

12,477

12,934

4%

Microsoft Sites

3,350

3,495

4%

Yahoo! Sites

2,101

2,151

2%

Ask Network

474

499

5%

AOL, Inc.

249

260

4%

“Powered By” Reporting-Source: comScore qSearch

68.4 % of searches in October, carried organic search results from Google while 27.1 % of searches were driven by Bing.

What: comScore released data from its Video Metrix service regarding online video consumption in the U.S., in August 2013.
Why is it important: Online video is an ever-expanding market, particularly among Hispanic audiences in the United States.

Hispanic audiences represent one of the strongest market segments in the United States, and regarding online video consumption, there’s a noticeable preference towards the contents that can be found on Google Sites. All in all, according to comScore and its online video ranking for the U.S. market, 188.5 million Americans watched 46.7 billion online content videos in August, while the number of video ad views totaled 22.8 billion.

U.S. Hispanic Market

Regarding the U.S. Hispanic Market, Google Sites (primarily YouTube) are driving the largest percentage of consumption by a wide margin: 22,354 unique views and over 2 million videos, while Facebook, the second largest source of video consumption among Hispanic viewers, totalled 9,071 unique views and 162,118 videos watched during August. Yahoo Sites popularity dropped below Microsoft Sites:

U.S. Hispanic Market (August 2013)

Total Unique Viewers (000)

Videos (000)

Google Sites

22,354

2,779,630

Facebook

9,071

162,118

VEVO

7,774

113,970

AOL, Inc.

7,119

88,706

Microsoft Sites

6,459

83,931

Viacom Digital

6,160

79,845

Yahoo! Sites

4,667

34,109

NDN

4,033

36,271

Amazon Sites

3,669

16,418

Turner Digital

3,249

26,190

 Source: comScore

US General Market

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in August. 46.7 billion video content views occurred during the month, with Google Sites generating the highest number with 17.4 billion. Google Sites had the highest average engagement among the top ten properties, with 166,966 unique viewers that watched over 17 million videos during that single month, in contrast with AOL, which ranked 71,202 total unique views and 991,800 videos.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

Total Internet : Total Audience

188,499

46,746,596

1,294.3

Google Sites

166,966

17,437,897

521.6

AOL, Inc.

71,202

991,800

56.8

Facebook

62,183

803,148

21.6

NDN

50,650

569,815

92.0

VEVO

49,371

609,833

42.3

Microsoft Sites

48,894

689,704

33.0

Yahoo! Sites

45,049

368,975

79.2

Viacom Digital

44,434

452,938

45.2

Amazon Sites

34,499

133,380

22.5

Collective Video

31,857

149,318

29.1

August 2013 – Total U.S. – Home and Work Locations. Content Videos Only (Ad Videos Not Included). Source: comScore Video Metrix

Video Ad Properties by Video Ads Viewed

Americans viewed nearly 22.8 billion video ads in August, with Google Sites ranking #1 with 3.2 billion ad impressions. Time spent watching video ads totaled 8.5 billion minutes, with BrightRoll Platform and Adap.tv delivering the highest duration of video ads at 1.1 billion minutes each. Video ads reached 56 percent of the total U.S. population an average of 132 times during the month.

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

22,755,256

8,518

132.3

55.6

Google Sites

3,171,612

301

28.5

35.9

ADAP.TV†

2,448,969

1,126

18.0

44.0

BrightRoll Platform**†

2,392,855

1,103

14.4

53.7

LIVERAIL.COM†

2,203,060

859

28.4

25.1

Specific Media**

1,665,541

645

13.0

41.2

SpotXchange Video Ad Marketplace†

1,249,149

467

14.4

28.1

Hulu

1,247,868

475

71.4

5.6

TubeMogul Video Ad Platform†

1,148,595

380

15.0

24.7

Tremor Video**

846,112

390

13.2

20.7

Videology†

751,183

291

9.8

24.8

August 2013 – Total U.S. – Home and Work Locations – Ad Videos Only (Content Videos Not Included) – Source: comScore Video Metrix – **Indicates video ad network   †Indicates video ad exchange/DSP/SSP

YouTube Partner Channels

Video music channel VEVO maintained the top position in the ranking with 47.8 million viewers. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (91 minutes per viewer). VEVO streamed the greatest number of videos (580 million), followed by Maker Studios Inc. (521 million).

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

47,764

580,437

40.8

Fullscreen @ YouTube

34,541

361,302

32.7

Maker Studios Inc. @ YouTube

29,573

521,066

65.1

Warner Music @ YouTube

26,921

159,047

19.2

ZEFR @ YouTube

24,893

126,822

13.8

The Orchard @ YouTube

21,197

87,548

12.1

Blizzard @ YouTube

18,261

43,062

4.1

rumblefish @ YouTube

17,784

44,429

7.0

Machinima @ YouTube

17,050

391,755

90.9

UMG @ YouTube

16,311

55,998

10.5

August 2013 – Total U.S. – Home and Work Locations – Content Videos Only (Ad Videos Not Included) – Source: comScore Video Metrix

 

comScore announced the launch of  a new product called  Brand Survey Lift PulseBSL Pulse. The service allows for “In-Flight campaign optimization to improve targeting, maximize yield and reduce wasted Ad spend”, according to the company.
BSL is an integrated and accurate campaign branding effectiveness product which measures the breakthrough and impact of campaigns in real-time.

There is a growing need for real-time campaign effectiveness results that are truly actionable, meaning they provide not just quick insights but also meaningful metrics that enable course-correction in real-time

said Anne Hunter, Senior Vice President, Advertising Effectiveness at comScore.

BSL Pulse is currently available in 23 markets worldwide, with additional market rollouts occurring in the coming months.

comScore announced the launching of a new product Brand Survey Lift PulseBSL Pulse– that enables “In-Flight campaign optimization to improve targeting, maximize yield and reduce wasted Ad spend”, according to the company.
BSL is an integrated and accurate campaign branding effectiveness product for measuring the breakthrough and impact of campaigns in real-time.

There is a growing need for real-time campaign effectiveness results that are truly actionable, meaning they provide not just quick insights but also meaningful metrics that enable course-correction in real-time

said Anne Hunter, Senior Vice President, Advertising Effectiveness at comScore.

BSL Pulse is currently available in 23 markets worldwide, with additional market rollouts occurring in the coming months.