Stats: Pharmacy and Travel sites gained the most during March 2014
What: Spring´s warmer weather has brought plans on vacations along with seasonal allergies. That is why, Pharmacy and Travel categories produced the largest traffic gain
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What: Spring´s warmer weather has brought plans on vacations along with seasonal allergies. That is why, Pharmacy and Travel categories produced the largest traffic gain
According to comScore, Inc. latest data from comScore MobiLens® and Mobile Metrix® February 2014,Yahoo has considerably spread out its mobile reach,positioning as 2nd Smartphone web property . Google Sites remained as the top mobile media property, while Facebook was the top individual app.
comScore, Inc. has released data from the comScore Video Metrix service showing that 183.8 million Americans watched 48.7 billion online content videos in January, while the number of video ad views totaled 26.9 billion.85.1 percent of the US Internet audience viewed online video.
Data is a currency that is more valued than hard cash in the Age of Real Time Audience Measurement. Both in the digital and the offline world (e.g. see the concept of addressable TV advertising). But what data should brand marketers, clients and media believe in? Where are the data auditors? That is where ComsScore’s just announced partnership with Acxiom, Epsilon and Batanga Media comes in.
ComScore and Google are partnering to offer an audience metric that will help brand marketers to measure campaigns across screens.
ComScore and Google are partnering to offer an audience metric that will help brand marketers to measure campaigns across screens.
ComScore, in collaboration with the Coalition for Innovative Media Measurement (CIMM), will expand its cross-platform measurement service. The industry will provide unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. This will allow media companies, marketers and advertising agencies to experience the service for their brands as well as opening participation from CIMM member companies in addition to non-CIMM members.
ComScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in December with 67.3 percent of search queries conducted.
Colombia ranked second in terms of video engagement with an average of 149.8 videos watched per viewer during October 2013. Online video streaming reached 89.5 percent of Colombia’s total online population watching videos during the month, compared to the global average at 84.9 percent.
comScore, Inc. has released data from the comScore Video Metrix service showing that 189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion.
ComScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in November with 66.7 percent of search queries conducted.
Walmart was among the top 3 retailers on Black Friday. Both in the brick and mortar retailers visit ranking as well as in the online retailer ranking, according to data revealed by research companies Placed and ComScore. Target and Best Buy also occupied leading positions in both the digital and off-line rankings. Amazon led in digital visits.
Google Sites led the explicit core search market in October with 66.9 percent of search queries conducted according to Comscore.
comScore just released its August, 2013 online video rankings for the U.S. market. Online video is an ever-expanding market, particularly among Hispanic audiences in the United States. The rankings for U. S. Hispanic, General Market and YouTube partner channels.
comScore announced the launch of a new product called Brand Survey Lift Pulse – BSL Pulse. The service allows for “In-Flight campaign optimization to improve
comScore announced the launching of a new product Brand Survey Lift Pulse – BSL Pulse– that enables “In-Flight campaign optimization to improve targeting, maximize yield