Posts Tagged ‘comscore’

comscore

Stats: Pharmacy and Travel sites gained the most during March 2014

What:  Spring´s warmer weather has brought plans on vacations along with seasonal allergies. That is why, Pharmacy and Travel categories produced the largest traffic gain in March. Why it matters: The total Internet audience that month was 227,169 of unique visitors. Addthis came in first syndicated Ad focus entity with 221,768 unique visitors. comScore, Inc. has released its monthly […]


The currency of Data: On the ComScore-Batanga-Axciom-Epsilon partnership

Data is a currency that is more valued than hard cash in the Age of Real Time Audience Measurement. Both in the digital and the offline world (e.g. see the concept of addressable TV advertising).  But what data should brand marketers, clients and media believe in? Where are the data auditors? That is where ComsScore’s just announced partnership with Acxiom, Epsilon and Batanga Media comes in.


Comscore expands Cross-Platform Measurement Service in partnership with CIMM

ComScore, in collaboration with the Coalition for Innovative Media Measurement (CIMM), will expand its cross-platform measurement service. The industry will provide unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. This will allow media companies, marketers and advertising agencies to experience the service for their brands as well as opening participation from CIMM member companies in addition to non-CIMM members.


comScore introduces product to reduce Ad Spend Waste

comScore announced the launch of  a new product called  Brand Survey Lift Pulse – BSL Pulse. The service allows for “In-Flight campaign optimization to improve targeting, maximize yield and reduce wasted Ad spend”, according to the company. BSL is an integrated and accurate campaign branding effectiveness product which measures the breakthrough and impact of campaigns […]


comScore introduces product to reduce Ad Spend Waste

comScore announced the launching of a new product Brand Survey Lift Pulse – BSL Pulse- that enables “In-Flight campaign optimization to improve targeting, maximize yield and reduce wasted Ad spend”, according to the company. BSL is an integrated and accurate campaign branding effectiveness product for measuring the breakthrough and impact of campaigns in real-time. There […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.