Posts Tagged ‘comscore’

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RANKINGS: Mercadolibre, Alibaba, B2W and Amazon Lead E-Commerce Sites in Latin America

Below is a ranking and some analysis about the 10 most visited e-commerce sites in Latin America. In Latin America, Mercadolibre, Alibaba.com, B2W Digital and Amazon Sites are the four e-commerce giants, their combined visits representing 58.14% of the top 10 sites’market share. Mercadolibre, a company in which Ebay has a substantial stake,  is the e-commerce leader in the region  It’s number […]


ONLINE VIDEO ROUND-UP: FAV!, Vice Goes Cable, YipTV, YouTube Embraces Third Party Measurement….

A summary of this week’s most exciting news in online video in the U.S. and Latin America. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further. This is the first Online Video Round brought to you by Gretchen Gardner, member of Portada’s Editorial Team. U.S./US-HISPANIC MARKET LOOKING FOR U.S. HISPANIC VIDEO TALENT: Latin digital […]


DIGITAL TIDBITS: Marcos Christensen, RPA Media Place Promises, Social Media Week… and more!

The last three months of the year are always intense in the Latin American digital media marketplace: planning events and celebrations, calculating and predicting how to end the calendar year, launching new projects to catch the last wave of ad money before the relative calm,that usually comes with the first quarter of the new yeaer. And it can get chaotic, says Portada digital media expert writer Lorena Hure.


Yahoo Closes Deal with Google for Search

What: Yahoo has closed a new search deal with Google after releasing its third-quarter earnings results. Why it matters: Google will provide Yahoo with search ads, algorithmic search, and image search services for both desktop and mobile on a non-exclusive basis. Yahoo has closed a new search deal with Google after releasing its third-quarter earnings results. Under […]


ComScore and Rentrak Merge, Creating Leading Cross-Platform Measurement Company

What: Internet analytics company ComScore has acquired film and TV viewership tracker Rentrak Corp.,  a move to diversify its media tracking business. Why it matters: The combined company is expected to have total synergies of at least US$20 million in 2016 and at least US$35 million in 2017.The merger paves way for new cross-platform ratings currency and expands choice for television […]


ComScore and Rentrak Merge, Creating Leading Cross-Platform Measurement Company

What: Internet analytics company ComScore has acquired film and TV viewership tracker Rentrak Corp.,  a move to diversify its media tracking business. Why it matters: The combined company is expected to have total synergies of at least US$20 million in 2016 and at least US$35 million in 2017.The merger paves way for new cross-platform ratings currency and expands choice for television […]


Unique Users Ranking: The 20 most visited sites by U.S. Hispanics

In the ranking of the 20 most visited sites by Hispanics living in the U.S., Google and Facebook take the first and second positions, respectively. Professional content destinations as opposed to user generated content sites as well as lifestyle and how-to properties are very popular among Hispanics. While this may be obvious to many, what […]


Unique Users Ranking: The 20 most visited sites in LatAm, Country by Country

According to ComScore, as revealed by its unique users statistics for the month of May, Google is the clear leader of the 20 most visited sites in Latin America, In most countries included in this article (Mexico, Brazil, Chile, Colombia, Peru, Uruguay, Venezuela, and Argentina) the giants Google, Facebook, Microsoft and Yahoo are in the top four positions. In some cases, local players are among  the top 5 ranked properties.


Do Agencies Like the ComScore-Kantar Partnership?

WPP’s stake in comScore no cause for concern among media agencies, who applaud the potential of the partnership. The recent partnership between Kantar Media and comScore could provide synergies in measurement and expand international scope. A look at how this new piece adds to the expanding puzzle in the Digital Media Measurement Ecosystem.


Research: LatAm amounts to 10% of global Internet Audience, North America shrinks to 12.6%

Over the past year, we have witnessed a tremendous growth in the digital world. Social networks audiences have increased significantly in recent months, in line with digital growth in general. As part of a recent Webinar, Alejandro Fosk, Senior Vice President, Latin America for comScore, Inc., highlights the major shifts in digital consumer behavior over the […]


Research: LatAm, the region with highest engagement on social networks : 8, 67 hours per month

n the last year, there have been significant developments in the digital landscape and Social Network audiences. Both mobility and connectivity have shown greater growth, especially in Latin America, where internet users spend at least 8, 67 hours per month, according to a research carried out by comScore Inc., making it the region with greatest engagement in social networks. Below, some highlights from the report:


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.