CHANGING PLACES LATAM: Mónica Castillo, Sebastián Viberti, Vanita Sabnani…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
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People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Growth acceleration means opportunities for investors and marketers in Latin America. Amnet’s Cristian Figoli, Group M’s Cynthia Evans, and ComScore’s Iván Marchant explain what this means for marketing services.
While about 85% of Internet users in Latin America look at entertainment sites, only 26.4% visit travel sites, which could mean the travel industry has a lot to work on to reach Latin American audiences.
We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in December 2017. YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?
Latin American online audiences can only be monetized through precise targeting that reflects the complexity of the region.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
comScore will offer free viewability measurement to clients across global markets. comScore Viewability allows digital media buyers and sellers to measure viewability rates across display, video, and mobile inventory.The new service will deliver key metrics for display and video campaigns across mobile and desktop platforms.
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Which are U.S. audiences’ favorite sports sites? Are the traditional sports media brands leading or are there new up and comers? The answers to these questions are below according to comScore’s January 2017 ranking.
Which are the most popular video platforms among U.S.-Hispanics? What type of content do they prefer? What is their order of priorities? We give you the answers to these questions according to comScore’s December 2016 report.
According to a recent study by Video content on social media grew by 67 percent in Latin America in 2016. Is this a global or region-specific trend?
Global fan-driven sports media platform Minute Media announced the closing of a US $15 million investment round, bringing its total funding since inception to $60 million.
What sites do Latin American users consult when planning their trips? How important are each of these platforms, relative to the information they offer? Is it possible to establish their decision-making process when it comes to planning trips? We answer these questions here, using comScore’s September 2016 rankings.
Which are the preferred video platforms by Hispanic residents of the United States? What types of content do they prefer? How do they establish their consumption priorities when it comes to media? The answers to those questions and more, according to those questions and more, according to comScore’s August 2016 rankings.
Which YouTube partners are the most preferred by US Hispanics? What content or themes are most attractive to users? What consumption habits can be determined? The answers to these questions and more, according to comScore’s August 2016 ranking.
What are Latin American users’ favorite sports sites? What were the biggest trends between 2015 and 2016? What impact did the Olympic Games have on the consumption of sports content? The answers to these questions, according to comScore’s June 2015 and 2016 rankings.
What are the most popular sports websites among Hispanic users that are U.S. residents? What impact did the Olympic Games have on their consumption of sports content? The answers to these questions and more, according to comScore’s June 2015 and June 2016 rankings.
What are the most popular sites and platforms among Latin American users? What activities do those sites and platforms enable? What are the similarities and differences between the different countries’ lists?