Posts Tagged ‘comscore’

comscore

RANKING: The 10 Most Visited Travel Sites by Latin American Users

What sites do Latin American users consult when planning their trips? How important are each of these platforms, relative to the information they offer? Is it possible to establish their decision-making process when it comes to planning trips? We answer these questions here, using comScore’s September 2016 rankings.


Hispanic Video: Google Leads Followed by Facebook, Yahoo and VEVO

Which are the preferred video platforms by Hispanic residents of the United States? What types of content do they prefer? How do they establish their consumption priorities when it comes to media? The answers to those questions and more, according to those questions and more, according to comScore’s August 2016 rankings.


The 10 Most Visited YouTube Partners by US Hispanics

Which YouTube partners are the most preferred by US Hispanics? What content or themes are most attractive to users? What consumption habits can be determined? The answers to these questions and more, according to comScore’s August 2016 ranking.


The 10 Most Visited Sports Sites in Latin America

What are Latin American users’ favorite sports sites? What were the biggest trends between 2015 and 2016? What impact did the Olympic Games have on the consumption of sports content? The answers to these questions, according to comScore’s June 2015 and 2016 rankings.


Platforms Ranking in LatAm: I Google Therefore I Am

What are the most popular sites and platforms among Latin American users? What activities do those sites and platforms enable? What are the similarities and differences between the different countries’ lists?


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MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.