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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

After eight months at the post, Joy Howard has stepped down from her role of CMO at Lyft. Instead of a CMO, Lyft will now have a VP of Marketing Operations and a VP of Brand. Heather Freeland, previously Head of Global Communications at Facebook, will fill the former, while Google marketer Jabari Hearn will take on the latter.

 

 

 

 

Prisa Brand Solutions announced the appointments of Ashley Perkins as East Coast VP of Sales and Laura Saldivar as West Coast Sales Director. Perkins will be based in New York and Saldivar in California. They will focus on sales strategy and business development in the United States.

 

 

Church’s Chicken has appointed Brian Gies as CMO. Gies replaces Hector Munoz, who has taken up the CMO role at rival chicken brand El Pollo Loco.

 

 

 

 

 

 

Jeff Collins has been named Executive Vice-President of Ad Sales at Fox News. Collins will succeed and report to Marianne Gambelli. He will oversee the Fox News Channel, Fox Business Network, Fox News Digital, Fox News Radio, Fox News podcasts and subscription streaming service Fox Nation.

 

 

 

 

 

Publicis Groupe is appointing Delphine Stricker as new Vice President/Director of Communications, replacing Peggy Nahmany who left earlier this year to join The Thales Group. Stricker will be in charge of Publicis Groupe’s global communications efforts.

 

 

 

 

Interpublic Group announced that is has appointed Pete Stein as Global Chief Executive Officer of Huge. As Global CEO, Pete will be based in Brooklyn, NY, where he will lead 1,400 people across thirteen offices.

 

 

 

 

 

ViralGains has announced a significant expansion of its leadership team. Safaa Lafnoune has been appointed Vice President of Product. Beth Laplante has joined the firm as Director of Customer Experience. Alex Reuter and Michael Lubavin have been promoted to Directors of Engineering.

Leo Burnett Worldwide has named Liz Taylor its Chief Creative Officer. Starting July 8, Taylor will lead the creative direction of the global agency network and help build the agency’s offering and culture. Taylor will take on a hybrid role as North American creative lead of Publicis Communications.

 

 

 

 

 

Comscore CEO Bryan Wiener has departed the company after less than a year over what he called “irreconcilable differences.” The measurement firm’s president Sarah Hofstetter has also left over “differences with the board over how to execute the company’s strategy.” Dale Fuller will serve as interim CEO as Comscore begins to search for a replacement.

 

 

 

What: A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Why it matters: If you’re trying to keep up with the latest happenings, this is your one-stop shop.

 

  • According to Packaged Facts in the report The Financial Services Market: African Americans and Hispanics, as of 2018, some 70% of U.S. adult consumers say they don’t like the idea of being in debt—a response rate has held relatively steady since 2009, even as consumers have gradually added debt to their balance sheets. African American consumers are 28% less likely than the average U.S. consumer to feel financially secure, but at the same time, they are 16% less likely than average to view the idea of being in debt negatively. Likewise, Hispanic consumers are 15% less likely than the average U.S. consumer to feel financially secure, and they are also more likely than average to say they are no good at saving money.

 

  • US organic sales surpassed US $21 billion in sales in the 52-week period ended Nov. 24, 2018, which was up nearly 9% from the previous 52-week period, according to Nielsen Homescan household projected data. Millennials spent 14% more on organic products compared to the previous 52-week period, and Hispanic consumers spent over 13% more.

 

  • More and more Mexicans are willing to try online grocery shopping, as demonstrated by recent Comscore data. 4.5 million users buy on Walmart, followed by Soriana (1.1 million) and Superama (992,000 users). Bearing in mind that Mexico’s total population reaches over 65 million users, the market of online grocery shopping has great potential in this country.

 

  • The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time. Over half (58%) of co-viewing time is spent watching with a “significant other,” while children account for 19%; adult family members, 16%; and friends, 9%. Preferred genres for watching with others change depending on who else is in the room; while Movies come in first or second in all four co-viewing situations, and Comedy TV Shows consistently place in the top three, Sports score highest when friends are the co-viewers.

 

  • According to a report by Pew Research Center, the views of Gen Z – those ages 13 to 21 in 2018 – mirror those of Millennials. Only about three-in-ten Gen Zers and Millennials (30% and 29%, respectively) approve of the way Donald Trump is handling his job as president. This compares with 38% of Gen Xers, 43% of Boomers and 54% of Silents. Similarly, while majorities in Gen Z and the Millennial generation say government should do more to solve problems, rather than that government is doing too many things better left to businesses and individuals, Gen Xers and Boomers are more evenly divided on this issue. For their part, most Silents would like to see a less activist government.

 

What: We looked at the top 15 online retail sites visited by shoppers in the US in September of this year and how they scored in numbers of visitors.

Why it matters: Anticipation over Apple’s release of two new iPhones and major product updates this fall may explain an increase in visitors to its retail site in the US. Visits increased by nearly 1%, continuing an upward trend since July. Visits to the department store retailer Kohl’s site jumped two rankings to outpace visits to Best Buy, Lowe’s and Macy’s.

Number of visitors to the Top 15 e-commerce sites in the US, September 2018
Total Audience, Home and Work, PC/Laptop939,255
SiteTotal Unique Visitors
Amazon Sites198375
Wal-Mart115506
eBay107869
Apple.com Worldwide Sites73558
Target Corporation57236
Samsung Group50125
ETSY.COM47388
The Home Depot, Inc.43144
WISH.COM41739
Kohl’s Corporation38269
Best Buy Sites36248
Ticketmaster35995
LOWES.COM32131
Wayfair31792
Macy’s Inc.29880

(Source: comScore)

Visits to Apple’s online retail site jumped from 7.3% of all visits to the top 15 sites to 8.1% in September, according to the latest rankings from comScore. Amazon, Walmart, eBay and Apple continued to dominate the top four positions in the rankings in that order. The department store retailer Kohl’s managed to move up a position compared to the previous month, from 12th to 10th place. Macy’s took last place in the rankings, the same position it occupied the month before.

  • Macy’s saw a slight uptick in visitors compared to August, but remained in last place at 29,880 visitors in September.
  • Apple has seen an upward trend in visitors to its retail site since July of this year, topping out at 73,558 visitors in September.
  • Ticketmaster dropped two places in the rankings to 12th place in September from 10th place in August, for a total of 35,005 visitors.
  • The Home Depot continues to outpace Lowe’s in numbers of online visitors to its website, seeing 43,144 visitors in September compared to 32,131 for Lowe’s. Lowe’s has announced it will close 47 stores in the US and Canada.
  • Best Buy held on to its 10th place position in September, with a total of 36,248 visits compared to 39,329 in August.
  • Target continues to outpace Kohl’s, Macy’s Best Buy, Lowe’s and The Home Depot in number of online visitors, coming in at 57,236 in September.
  • The majority of all online site visits by shoppers still belongs to Amazon, Walmart and eBay, at 21.1%, 12.2% and 11.4% respectively.

What: We looked at the top 15 online retail sites visited by shoppers in the US in July of this year and how they scored in numbers of visitors.
Why it matters: A climb in the number of shoppers visiting Walmart online continued in July as the big box retailer aggressively expands its online sales.

Number of visitors to the Top 15 e-commerce sites in the US, July 2018
Total Audience, Home and Work, PC/Laptop940,883
SiteTotal Unique Visitors
Amazon sites198,651
Wal-Mart121,379
eBay103,520
Apple.com Worldwide sites68,456
Target Corporation58,798
The Home Depot48,001
ETSY.com47,692
Samsung Group45,129
WISH.com41,120
Ticketmaster36,963
Kohl’s Corporation36,703
Best Buy sites35,357
Lowe’s34,382
Wayfair34,203
Macy’s Inc.30,529

(Source: comScore)

comScore reported a total of 121,379 online visitors to Walmart in July of this year, up from 114,807 in June and 119,117 in May. The home improvement retailer reported a 33 percent increase in online sales in the first quarter of this year, according to The New York Times. Lowe’s Home Improvement suffered another decline in visitors in July at 34,382 compared to 35,757 in June and 38,635 in May. Samsung’s online visitors jumped by 4,463 in July, up from 40,666 in June. Online visitors to eBay showed little fluctuation, with 103,502 in July compared to 104,604 in June and 104,619 in May. Macy’s dropped to last place among the 15 sites monitored by comScore in June and remained in last place in the July rankings.

  • Amazon continues to enjoy a big lead among the 15 online retail site rankings with 21 percent of all online visits.
  • Walmart placed second, followed by eBay, Apple.com worldwide sites and Target Corp—virtually the same top five sites in terms of number of visits and in the same order as in May and June.
  • Online visits to Macy’s continued their decline to 30,529 in July, down from 31,636 in June and 33,725 in May.
  • Online visits to Lowe’s Home Improvement also declined in July to 34,382 from 35,757 in June and 38,635 in May.
  • Best Buy has seen a steady if slight increase in visitors over the May to July period, starting at 34,142 in May and increasing to 35,357 in July.
  • The gap in online visitors between Amazon in first place and its closest online competitors continues. Amazon took 21 percent of all online visits compared to Walmart’s 12 percent and eBay’s 11 percent in July.
  • Home Depot holds the lead for online visits in the big box home improvement retailing category with 5% of all online visits among the 15 sites monitored compared to Lowe’s Home Improvement at 4%.

What: comScore’s Ívan Marchant talks with Portada about the e-commerce landscape in Latin America and what to expect next.
Why it matters: The region is enjoying double-digit e-tailing growth with “real competition” between players and increased mobile internet access driving more and more online purchasing.

Increased internet penetration and availability of credit cards hold the keys to a bright future for e-commerce in Latin America, made even brighter by the recent opening of the cell phone market in Mexico, according to comScore Vice President Ivan Marchant.

A “world of opportunities” is how Marchant, vice president of comScore sales in Mexico, Peru and Central America, describes the e-commerce horizon in the region.

E-commerce in Latin America has lots of room to grow.

E-commerce in Latin America, he says, has “lots of room to grow.”

comScore’s internet usage monitoring platform tracks the internet behavior of an estimated two million users.

From Marchant’s perspective, online retailers in Latin America are engaging in “real competition,” but small- and medium-sized businesses have yet to fully get into the game. A concentration of e-commerce sales to consumers in the upper and upper-middle classes he says, needs to spread to a wider distribution of economic levels.

Internet access driving e-commerce growth

E-commerce starts to take off when half the population in any given market acquire internet access, Marchant said in a recent phone interview with Portada.

And increased mobile phone accessibility in Latin America, he said, is opening up internet access to millions.

In the case of Mexico, recent reforms to laws regulating the country’s cell and fixed-line networks, controlled for years by telecommunications billionaire Carlos Slim, have lowered cell phone service costs and driven e-commerce growth to new highs.

Since telecommunications legal reforms were undertaken in Mexico in 2013, mobile broadband subscriptions increased by 50 million between 2012 and 2016, according to a study by the OECD.

E-commerce in Mexico is being held back, however, by credit card access below that of other Latin American countries, coupled with fewer opportunities to use debit cards to make online purchases.

LATAM e-tailing to grow by 19%

As recently reported by Portada, e-commerce in Latin America is expected to grow by 19% in the next five years – well above the global average of 11%. Online sales in Latin America will double to $118 billion by 2021.

But Latin America has yet to catch up with the US, where online retailing makes up 5 percent of GDP. The average in Latin America is 2 to 3 percent, according to Marchant.

Brazil leads the region in e-commerce thanks to internet penetration of 75 percent, its larger population and higher credit card usage.

Argentina holds second place, followed by Mexico where online sales grew by 30% between 2016 and 2017.

“The entire region is growing in double digits,” Marchant says.

Since telecommunications legal reforms were undertaken in Mexico in 2013, mobile broadband subscriptions increased by 50 million between 2012 and 2016.

MercadoLibre the leader

According to data from comScore, MercadoLibre is the most visited e-commerce site in Argentina, Chile, Colombia, Mexico and Peru. B2W Digital takes first place in Brazil.

“MercadoLibre is way ahead in audience,” Marchant says.

While Samsung and Falabella occupy second place in Argentina and Chile respectively, Amazon now has the second-most visited e-commerce site in Colombia, Mexico and Peru.

“Amazon is growing rapidly,” Marchant said, while MercadoLibre enjoys an advantage from having been in Latin America long before Amazon’s arrival in the region.

Travel purchases, including airline ticket sales, make up 50-60% of all e-commerce in Latin America, according to Marchant.

“It’s definitely a travel market.”

The entire region is growing in double digits.

Purchases of computer hardware and software are also important, with fashion and clothing popular among e-commerce consumers in Mexico.

Seeing into e-commerce’s future in LATAM

Future opportunities for e-commerce growth in Latin America include the sale of groceries and artwork online, Marchant says.

Online sales of artwork are big in the US, but the same has yet to be seen in Latin America.

Both Walmart and Superama in Mexico have begun to sell groceries online, but in general, Latin America “is far from” where the US is in these important e-commerce sales categories, Marchant said.

Walmart, however, has made a lot of personnel changes in Mexico in an attempt to be a bigger e-commerce player.

The “most important opportunity,” regionally, Marchant says, is to get small- and medium-sized business to begin to do business with their customers online.

What: We looked at Comscore data of the most-visited Sports sites in Latin America, and particularly in Mexico, in June 2018.
Why it matters: Latin Americans are very interested in sports; the websites they choose to consume content shed light on what interests them the most. Since the first half of the FIFA World Cup took place in June, there have been interesting developments in the latest rankings.

Ever since the start of the year, we knew the World Cup months would bring interesting results, particularly to Latin American audiences. Sports websites that are informative and comprehensive are always at a clear advantage, but we see interesting changes to the rankings in June. With the start of the soccer tournament, there was an important increase in viewership of sports sites such as FIFA.COM and the Televisa Deportes website, which proves that, as much of the marketing around the World Cup suggested, soccer does unite audiences.

Top 10 Sports Sites in Latin America, June 2018

Total Audience, Home and Work, PC/Laptop.Total Unique Visitors (000)
Total Internet: Total Audience181,593
Sports67,347
1Globo Esportes15,549
2MSN Sports12,422
3UOL Esporte7,117
4AS.com Sites6,357
5FIFA.COM6,046
6Marca Sites4,767
7DESAFIOMUNDIAL.COM4,528
8ESPN4,433
9Televisa Deportes (Site)3,765
10DEPOR.COM3,659
    [Source: comScore]
  • From the total amount of Latin Americans with an internet connection, 37% consumed sports content online in June; almost 9% more than the previous month.
  • Those users chose a variety of sites to find the content they were looking for, but Brazilian website Globo Esportes stayed on top with 23%, almost 2% more than the previous month.
  • MSN Sports was visited by 18.4% of Latin Americans looking for sports content online, about 5% more than in previous rankings.
  • UOL Esporte was trying to catch up with 10.5% of visits.
  • 9.4% of sports content users visited AS.com sites, a full 2% more than the previous month.
  • For the first time in the ranking, FIFA.COM was seen by 8.9% of viewers.
  • Marca Sites was seen by 7% of sports content users; very similarly, Desafio Mundial received 6.7% of visits.
  • 6.5% of users preferred to find sports content on ESPN. 
  • Televisa Deportes, the number one Mexican site, was seen by 5.5% of viewers.
  • 5.4% of viewers visited DEPOR.COM.

Top 10 Sports Sites in Mexico, June 2018

Total Audience, Home and Work, PC/Laptop, Mobile.Total Unique Visitors (000)
Total Internet: Total Audience65,915
Sports34,540
1Televisa Deportes (Site)11,804
2Marca Sites7,535
3AS.com Sites6,161
4MEDIOTIEMPO.COM5,413
5ESPN4,618
6AZTECADEPORTES.COM4,488
7RECORD.COM.MX3,353
8MSN Sports3,115
9FIFA.COM2,984
10DEPOR.COM2,927
    [Source: comScore]
  • 52% of Mexicans with an internet connection consumed sports content online in June, almost 20% more than the previous month.
  • Televisa Deportes was the real World Cup winner, with 34% of visits.
  • Marca Sites was visited by 21% of viewers.
  • 17.8% of users visited AS.com to find sports content.
  • Medio Tiempo received 15.6% of visits.
  • 13.3% of users searched for sports content on ESPN. 
  • AZTECA DEPORTES enters the ranking with 12.9%.
  • 9.7% of sports content users visited Record.
  • MSN Sports received 9% of visits.
  • For the first time in the ranking, FIFA.COM was seen by 8.6% of users.
  • 8.4% of users went to DEPOR.COM.

What: We looked at the top 15 online retail sites by visitors in the US in June of this year and how they scored in number of visitors.
Why it matters: Visitors to Macy’s website fell slightly in June, putting it in the last place according to comScore’s latest ranking of the top 15 e-commerce websites in the US for June of this year. Kohl’s surged ahead two spots, nipping on the heels of Best Buy. Target continues to have the largest online following of customers among traditional and off-price department stores, as well as ranking ahead of the home improvement big-box chains The Home Depot and Lowes.

Number of visitors to the Top 15 e-commerce sites in the US, June 2018
Total Audience, Home and Work, PC/Laptop949,169
SiteTotal Unique Visitors (000)
Amazon sites202054
Wal-Mart114807
eBay104604
Apple.com Worldwide sites65560
Target Corporation59509
The Home Depot47879
ETSY.com44058
Samsung Group40666
WISH.com40500
Ticketmaster36296
LOWES.com35757
Best Buy sites33513
Kohl’s Corporation32658
Wayfair32074
Macy’s Inc.31636

(Source: comScore)

  • Amazon, Wal-Mart, eBay, Apple.com and Target held on to their positions as the top five online retail sites in number of visitors in June.
  • com saw a slight decrease in visits from 67,102 in May to 65,560 in June.
  • Macy’s slipped to last place in the June ranking, with just 3.4 percent of all visits compared to 3.7 percent in May.
  • Lowe’s managed to move up from last position in May to 11th place in June, but it, too, saw a decrease in visitors from 38,635 in May compared to 35,757 in June.
  • Online visits decreased slightly in June compared to May for all of the sites ranked, except for eBay which saw a very slight increase.
  • The Home Depot made a big move up in rankings compared to May, surging ahead to sixth place, ahead of Etsy.com, Samsung Group, and WISH.com
  • Home Depot’s online sales continue to outpace Lowes.
  • Amazon continues to overwhelm the entire field of competitors ranked, with more than 21 percent of all online visitors measured in June and May by comScore.

What: A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.
Why it matters: If you’re trying to keep up with the latest happenings, this is your one-stop shop.

  • According to the latest IRI® Consumer Connect survey, even though 55% percent of US households say their financial health is good, CPG unit sales growth is anemic and the non-food sector is struggling even more. 64% of Hispanics said their savings had declined during their past year.

 

  • A recently-released report by eMarketer titled “Ad Targeting 2018: Households, Individuals or Both? Why a Blended Approach Is Often the Answer” shows that ad targeting, and specifically more advanced forms such as cross-device targeting, is top of mind for marketers. The Interactive Advertising Bureau (IAB) and Winterberry Group found the greatest portion of US senior marketing professionals surveyed between December 2017 and January 2018 cited cross-device audience recognition as the marketing topic that will command most of their attention this year.

 

  • NPD’s Retail Tracking Service shows that US retail spending on general merchandise categories at brick and mortar rose 8% in Q1 2018, compared to Q1 2017, outpaced by increases in the top 20 Hispanic core-based statistical areas (CBSAs) which showed 12% growth during the same period.

 

  • According to Nielsen’s Fanlinks survey data, podcasting saw a significant growth in engagement from 2016 to 2017. In the fall of 2016, 13 million homes identified as “avid fans” of podcasts, while by the fall of 2017, the number of homes that consider themselves “avid fans” soared to 16 million.

 

  • Researchers from Yale’s School of Management conducted a study where they examined how changing the sequence of choices might affect a customer’s purchasing decisions. 84 participants were asked to choose a sofa set, selecting either color first and fabric second or the reverse. Then they were asked to type a description of the product. The researchers found that in these descriptions, participants tended to emphasize whichever trait they selected first.

 

  • The WFA recently found that two in three brands intend to increase their influencer spend this year even though 95% of respondents are afraid of fraud. The same article reveals new research from CampaignDeus shows one in eight Instagram influencers has bought followers in the past six months.

 

  • comScore, Social Studio and Shareablee shared an analysis about World Cup engagement online in Latin America. They found that Latin Americans were most active on Facebook; Coca-Cola and Adidas were the most-mentioned sponsors, and Brasil was the country with most mentions throughout the tournament.

What: We looked at ComScore’s data on the most-visited news websites in Latin America and particularly Mexico in May 2018.
Why it matters: 65% of Latin American users looked for news online, while 87% of Mexicans with an internet connection browsed news websites.

It is an important year for Latin Americans in terms of elections, and keeping informed is a priority when spending time online. We have seen that internet users in Latin American countries look for many types of content, from travel information to sports and entertainment, but the news is the kind of content they consume moreMore than half of all Latin Americans with internet access (65%) looked at the news online in May, while 87% of Mexicans got informed online. These were the top 10 sites in Latin America and Mexico in May.

Top 10 News Sites in Latin America, May 2018

Total Audience, Home and Work, PC/Laptop.Total Unique Visitors (000)
Total Internet: Total Audience181,779
News/Information118,345
1Globo Noticias23,689
2MSN News13,949
3UOL Noticias12,617
420Minutos Sites10,082
5Grupo Clarin9,877
6El Pais Sites9,589
7Infobae – TKM7,753
8Folha de S.Paulo7,533
9R7 Noticias6,947
10Yahoo-HuffPost News Network6,915

[Source: comScore]

  • 65% of Latin Americans with an internet connection looked at the news online.
  • Among those users, 20% got informed on Globo Noticias.
  • MSN News was seen by 11.7% of internet users looking for the news.
  • 10.6% of visitors preferred UOL Noticias.
  • 20MINUTOS Sites received 8.5% of visitors.
  • 8.3% of users went to Grupo Clarín to get news information, while 8.1% preferred El Pais Sites.
  • Infobae – TKM was seen by 6.5% of visitors.
  • Folha de S Paulo received 6.3% of users.
  • Finally, R7 Noticias and Yahoo-Huffposts News Network were tied at the last spot with 5.8% each.

Top 10 News Sites in Mexico, May 2018

Total Audience, Home and Work, PC/Laptop, Mobile.Total Unique Visitors (000)
Total Internet: Total Audience66,070
News/Information57,556
1El Universal de México16,161
2DEBATE.COM.MX12,738
3Grupo Publicidad y Contenido Editorial11,068
4Grupo SDP10,743
520Minutos Sites9,273
6Grupo Milenio8,179
7Grupo Multimedia Lauman7,944
8Organización Editorial Mexicana7,785
9Noticieros Televisa7,540
10Grupo Proceso7,490


[Source: comScore]

  • 87% of the total amount of Mexicans with an internet connection searched for the news online.
  • El Universal takes home the award for the greatest percentage of visitors with 28%.
  • 22.1% of the users looked for the news on DEBATE.COM.MX. 
  • Grupo Publicidad y Contenido Editorial received 19.2% of visits.
  • Grupo SDP took the fourth position with 18.6% of the total amount of internet users.
  • 20MINUTOS Sites received 16.1% of visitors.
  • Grupo Milenio was preferred by 14.2% of the visitors.
  • Grupo Multimedia Lauman enters the ranking on the seventh spot with 13.8 of visits.
  • Organización Editorial Mexicana received 13.5 of visits.
  • Noticieros Televisa and Grupo Proceso received almost the same amount of users with 13.1% and 13%, respectively.

What: We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.
Why it matters: Hispanic online shoppers’ preferences closely matched those of the population at large in the US in May, with retailers Amazon and Wal-Mart taking first and second places respectively for most-visited sites. Macy’s ranking in monthly visitors increased when considering just Hispanic shoppers compared with shoppers of from all ethnic groups. Big box home improvement retailer Lowe’s ranking dropped to last place. (Check out the overall U.S. May e-retail ranking!)

Key Insights

  • Hispanic shoppers overwhelmingly prefer Amazon for online shopping (21.7% of all visits by Hispanic shoppers in May, 2018).
  • Amazon, Wal-Mart, eBay, Apple, and Target were the five most popular sites for Hispanic visitors in May, 2018—the same order of rankings for shoppers of all ethnic groups.
  • The top four retailers’ share of online visits (Amazon, Wal-Mart, eBay, Apple.com) for Hispanic shoppers are nearly the same as they are for shoppers from all ethnic groups in the US.
  • Home improvement retailer Lowe’s slipped from tenth place among all ethnic groups to last place in online visits by Hispanic shoppers.
Number of Hispanic visitors to the Top 15 e-commerce sites in the US, May 2018
Total Audience, Home and Work, PC/Laptop
Total Unique Visitors:132,078
SiteTotal Visitors
Amazon sites28,741
Wal-Mart16,150
eBay15,261
Apple.com Worldwide sites8996
Target Corporation8995
WISH.COM7303
Samsung Group6542
ETSY.com6515
The Home Depot, Inc.6155
Ticketmaster5459
Best Buy sites5,391
Macy’s Inc4,828
Wayfair3,986
Kohls Corporation3,932
Lowes.com3,824

[Source: comScore]

What: We looked at the top 15 online retail sites visited by shoppers in the US and how they scored in number of visitors in May 2018.
Why it matters: Wal-Mart’s hard-fought effort to build an online presence has put it ahead of eBay in the number of online visitors. The Bentonville, Arkansas brick-and-mortar retailer surged ahead of eBay by nearly 5,000 visitors in May, 2018. But the e-commerce behemoth Amazon still leads by nearly double the number of monthly online visitors compared to traditional retailer Wal-Mart.

Number of visitors to the Top 15 e-commerce sites in the US, May 2018
Total Audience, Home and Work, PC/Laptop949,169
SiteTotal Unique Visitors
Amazon sites204,743
Wal-Mart119,117
eBay104,619
Apple.com Worldwide sites67,102
Target Corporation61,115
The Home Depot49,499
ETSY.com46,891
Samsung Group42,078
WISH.com39,585
Lowes.com38,635
Ticketmaster37,395
Macy’s Inc35,511
Wayfair35,102
Best Buy sites34,142
Kohls Corporation33,372

[Source: comScore]

Key Insights

  • Amazon led the field with 21.5% of all online visitors in May
  • Wal-Mart (12.5% of all online visitors) and eBay (11%) are competing neck-in-neck to be Amazon’s closest online competitor
  • eBay dropped behind Wal-Mart by just under 5,000 visitors for a second-place finish
  • Apple took fourth place with 7% of all online visitors for the month
  • After Apple, Target took 5th place with 6.4% of all visits in May
  • Big-box Target has nearly double the visitors of Macy’s
  • Home Depot has powered ahead of Lowe’s by more than 10,000 monthly visitors in May, proving to be online shoppers’ favorite in the home improvement category

 

What: We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in May 2018.
Why it matters: YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.

When it comes to entertainment, consumers have a lot to choose from. In May 2018, Latin Americans went to a variety of sites providing not only videos and movies like Youtube and Netflix, but they also spent time looking for music, games, and general entertainment content in sites like MSN and Globo Entretenimiento.

Top 10 Entertainment Sites in Latin America, May 2018

Total Audience, Home and Work, PC/Laptop.Total Unique Visitors (000)
Total Internet: Total Audience181,779
Entertainment157,842
1YouTube130,230
2Netflix29,351
3Spotify19,406
4Webedia Sites16,541
5MSN Entertainment14,728
6R7 Diversao13,751
7Globo Entretenimiento13,095
8UOL Entretenimiento11,245
9CBS Interactive10,521
10iTunes Software (App)8,013

[Source: comScore]

  • From the total amount of Latin Americans with an internet connection, 86.8% surfed the web looking for entertainment.
  • 82.5% of those users found the entertainment they looked for on YouTube, 3.5% more than the previous month.
  • Netflix was visited by 18.5% of users.
  • 12.2% of users went to Spotify looking for entertainment.
  • Webedia Sites received 10.4% of users.
  • 9.3% of users visited MSN Entertainment. 
  • R7 Diversao received 8.7% of visitors, in similar numbers, Globo Entretenimiento was seen by 8.2% of users.
  • UOL Entretenimiento dropped from the fifth to the eight spot with 7.1%.
  • CBS Interactive received 6.6% of visitors.
  • 5% of visitors went to iTunes Software, exactly the same amount as the previous month.

Top 10 Entertainment Sites in Mexico, March 2018

Total Audience, Home and Work, PC/Laptop, Mobile.Total Unique Visitors (000)
Total Internet: Total Audience66,070
Entertainment62,033
1YouTube59,996
2Netflix15,921
3Spotify14,665
4VEVO13,589
5Warner Music11,444
6Cinepolis Sites7,015
7Comcast NBCUniversal6,817
8Azteca Internet6,417
9TVNotas6,272
10Televisa Entretenimiento5,988

[Source: comScore]

  • 93% of Mexicans with an internet connection visited entertainment websites in March.
  • For Mexicans, YouTube is the best entertainment option. A staggering 96.7% of internet users visited the website.
  • Netflix moved up two spots with 25.6% of visitors.
  • Spotify dropped to the third position with 23.6% of visits.
  • VEVO remains stable with 21.9% of users.
  • Warner Music received 18.4% of visits.
  • 11.3% of users visited Cinepolis Sites. 
  • 10.9% went to Comcast NBCUniversal, 1.7% more than the previous month.
  • Azteca Internet received 10.3% of visits.
  • TVNOTAS was seen by 10.1% of visitors.
  • Finally, 9.6% of users chose Televisa for entertainment.

What: We looked at ComScore’s data on the most-visited news websites in Latin America and particularly Mexico in March 2018.
Why it matters: 63.8% of Latin American users looked for news online, while 85% of Mexicans with an internet connection browsed news websites.

It is an important year for Latin Americans in terms of elections, and keeping informed is a priority when spending time online. We have seen that internet users in Latin American countries look for many types of content, from travel information to sports and entertainment, but the news is the kind of content they consume moreMore than half of all Latin Americans with internet access (63.8%) looked at the news online in March, while 85% of Mexicans got informed online. These were the top 10 sites in Latin America and Mexico in April.

Top 10 News Sites in Latin America, April 2018

Total Audience, Home and Work, PC/Laptop.Total Unique Visitors (000)
Total Internet: Total Audience183,917
News117,388
1Globo Noticias22,937
2MSN News14,115
3UOL Noticias12,678
420MINUTOS Sites9,605
5Grupo Clarin9,342
6El Pais Sites8,825
7Infobae – TKM7,616
8Folha De S Paulo6,944
9Yahoo-HuffPost News Network6,430
10BBC Sites6,360

[Source: comScore]

  • From the total amount of Latin Americans with an internet connection, 63.8%  looked for the news online.
  • Among those users, 19.5% got informed on Globo Noticias.
  • MSN News was seen by 12% of internet users looking for the news.
  • 10.8% of visitors preferred UOL Noticias.
  • 20MINUTOS Sites received 8.1% of visitors.
  • 7.9% of users went to Grupo Clarín to get news information, while 7.5% preferred El Pais Sites.
  • Infobae – TKM was seen by 6.4% of visitors.
  • Folha de S Paulo received 5.9% of users.
  • Finally, Yahoo-Huffposts News Network and BBC Sites were tied at the last spot with 5.4% each.

Top 10 News Sites in Mexico, April 2018

Total Audience, Home and Work, PC/Laptop.Total Unique Visitors (000)
Total Internet: Total Audience64,619
News55,035
1El Universal15,487
2DEBATE.COM.MX11,926
3Grupo SDP10,838
420MINUTOS Sites9,317
5Grupo Publicidad y Contenido Editorial8,853
6Grupo Milenio7,293
7Organización Editorial Mexicana6,861
8Noticieros Televisa6,775
9Grupo Proceso6,503
10El Pais Sites6,244
  • 85.16% of the total amount of Mexicans with an internet connection searched for the news online.
  • El Universal takes home the award for the greatest percentage of visitors with 28%.
  • 21% of the users looked for the news on DEBATE.COM.MX. 
  • Grupo SDP took the third position with 19.6% of the total amount of internet users.
  • 20MINUTOS Sites received 16.9% of visitors.
  • 16% chose Grupo Publicidad y Contenido Editorial to get news information from.
  • Grupo Milenio was preferred by 13.2% of the visitors.
  • Noticieros Televisa and Grupo Proceso received almost the same amount of users with 12.4% and 12.3%, respectively.
  • Only 11.8% of users got informed on Grupo Proceso.
  • The last position is for El Pais Sites with  11.3%.

[Source: comScore]

What: We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in March 2018.
Why it matters: YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.

When it comes to entertainment, consumers have a lot to choose from. In March 2018, Latin Americans went to a variety of sites providing not only videos and movies like Youtube and Netflix, but they also spent time looking for music, games, and general entertainment content in sites like MSN and Globo Entretenimiento.

Top 10 Entertainment Sites in Latin America, March 2018

Total Audience, Home and Work, PC/Laptop.Total Unique Visitors (000)
Total Internet: Total Audience184,772
Entertainment159,651
1YouTube126,514
2Netflix28,140
3Spotify19,144
4Webedia Sites15,900
5Globo Entretenimiento14,812
6MSN Entertainment14,486
7R7 Diversao12,550
8UOL Entretenimiento11,915
9iTunes Software8,113
10Terra Entertainment7,577

[Source: comScore]

  • From the total amount of Latin Americans with an internet connection, 86.4% surfed the web looking for entertainment.
  • 79% of those users found the entertainment the looked for on YouTube, 2% more than the previous month.
  • Netflix was visited by 17.6% of users, almost 3% less than the previous month.
  • 11.9% of users went to Spotify looking for entertainment.
  • Webedia Sites and Globo Entretenimiento remain stable with 9.9% and 9.2% of users respectively.
  • 9% of users visited MSN Entertainent. 
  • R7 Diversao received 7.8% of visitors, in similar numbres, UOL Entretenimiento was seen by 7.4% of users.
  • 5% of visitors went to iTunes Software.
  • Terra Entertainment was visited by 4.7% of users.

Top 10 Entertainment Sites in Mexico, March 2018

Total Audience, Home and Work, PC/Laptop. All smartphones, All tablets.Total Unique Visitors (000)
Total Internet: Total Audience68,613
Entertainment63,190
1YouTube52,349
2Spotify15,456
3Vevo13,898
4Warner Music11,859
5Netflix11,551
6Cinepolis Sites7,017
7Comcast NBCUniversal5,864
8Azteca Internet5,745
9TVNOTAS.COM.MX5,248
10VIX.COM5,155

[Source: comScore]

  • 92% of Mexicans with an internet connection visited entertainment websites in March.
  • For Mexicans, YouTube is the best entertainment option. 82.8% of internet users visited the website.
  • Spotify is still in the second position with 24.4% of visits.
  • 21.9% of users visited VEVO. 
  • Warner Music received 18.7% of visits.
  • In the fifth position, Netflix was used by 18.2% of visitors.
  • 11.1% of users visited Cinepolis Sites. 
  • 9.2% went to Comcast NBCUniversal.
  • Azteca Internet received 9% of visits.
  • TVNOTAS was seen by 8.3% of visitors.
  • Finally, 8.1% of users chose VIX.COM for entertainment.

What: Adsmovil offers technology and data for the mobile advertisement business with operations in the U.S., Brazil, Mexico, Colombia, and Argentina.
Why it matters: The company’s focus on the U.S. Hispanic market enables its clients to reach more than 90 million monthly mobile users.

Digital marketers looking to reach U.S. Hispanics should talk to Adsmovil. That’s the clear implication of comScore’s March report, which shows that Adsmovil, the leader in digital advertising for Hispanic audiences, reaches 48% of U.S. Hispanics.

Adsmovil has built a network of more than 400 premium English and Spanish-Language publishers in the U.S. Adsmovil is also fully compatible with Integral Ad Science, DoubleVerify, Grapeshot, MOAT, and Nielsen.

What makes Adsmovil Number 1 on comScore? 

  • It starts with high-quality publishers. Adsmovil works with elite publishers from the top Hispanic sub-demographics.
  • Adsmovil’s publisher base is diverse. Adsmovil is able to scale large campaigns across different high-quality verticals.
  • Adsmovil uses advanced technology to keep brands safe. Partnerships with Integral Ad Science, DoubleVerify, MOAT, and others ensure maximum security.
  • In addition to that technology, Adsmovil assigns a dedicated account team to ensure that all publishers offer high-quality inventory onlyBrands know that their content will not appear on sites that lack credibility.

“Adsmovil customizes its first-party Hispanic audiences based entirely on their mobile behavior,” said Adsmovil Chief Revenue Officer Andrew Polsky. “Depending on the type and frequency of content they consume, audiences will see relevant ads for entertainment, sports, food, travel, and more. We identify Hispanics via Spanish-language settings on their phone, the apps they’ve installed on their devices — e.g., Telemundo, Hulu, SlimTV, Semana, Western Union or Univision — and keyword searches in Spanish and English. We also use location to determine if a user frequents Latin restaurants or grocery stores and/or attends a soccer match. We then serve the appropriate ads to the appropriate people.”

 

What: We looked at ComScore’s data on the most-visited news websites in Latin America and particularly Mexico in March 2018.
Why it matters: 62.7% of Latin American users looked for news online, while 86.5% of Mexicans with an internet connection browsed news websites.

It is an important year for Latin Americans in terms of elections, and keeping informed is a priority when spending time online. We have seen that internet users in Latin American countries look for many types of content, from travel information to sports and entertainment, but the news is the kind of content they consume more. More than half of all Latin Americans with internet access (62.7%) looked at the news online in March, while 86.5% of Mexicans got informed online. These were the top 10 sites in Latin America and Mexico.

Top 10 Latin American News Sites, March 2018

Total Audience, Home and Work, PC/Laptop.Total Unique Visitors (000)
Total Internet: Total Audience184,772
News/Information115,979
1Globo noticias21,736
2MSN News13,979
3UOL Noticias12,275
4Grupo Clarin9,399
520Minutos Sites7,786
6El Pais Sites7,759
7Infobae – TKM7,403
8Yahoo-HuffPost News Network6,426
9Grupo La Nacion6,088
10Folha de S.Paulo6,074
    [Source: comScore]
  • 62.7% of Latin Americans with internet access looked for news information online in March 2018.
  • From those users, 18.7% found information at Globo noticias. 
  • MSN News was visited by 12% of users.
  • 10.5% of Latin Americans looking for news online went to UOL Noticias. 
  • Grupo Clarin received 8.1% of visits.
  • 20Minutos and El Pais were visited by very similar numbers of users, with 6.7% and 6.6% respectively.
  • 6.3% of users looked for information at Infobae – TKM. 
  • 5.5% of Latin American users that looked for information online visited the Yahoo-Huffpost News Network.
  • Grupo La Nacion and Folha de S.Paulo were seen by almost identical numbers of users, with 5.2% each.

Top 10 Mexican News Sites, March 2018

Total Audience, Home and Work, PC/Laptop, All smartphones, All tablets.Total Unique Visitors (000)
Total Internet: Total Audience68,613
News/Information59,414
1El Universal de México16,839
2DEBATE.COM.MX11,703
3Grupo SDP10,253
4Grupo Publicidad y Contenido Editorial9,591
520Minutos Sites8,270
6Grupo Proceso7,727
7Grupo Milenio7,136
8Organización Editorial Mexicana6,932
9Noticieros Televisa6,842
10El Pais Sites6,338
    [Source: comScore]
  • From the total number of Mexicans who used the internet in March, 86.5% looked for news information online.
  • 28.3% of those users went to El Universal de México to get informed of the latest news.
  • Debate.com.mx received 19.6% of visitors.
  • 17.2% of Mexicans looking for news online visited Grupo SDP sites.
  • Sites by Grupo Publicidad y Contenido Editorial were visited by 16.1% of users.
  • Grupo Proceso received 13% of visitors.
  • Grupo Milenio was visited by 12% of users.
  • 11.6% of users visited sites by Organización Editorial Mexicana; very similarly, 11.5% went to Noticieros Televisa.
  • El Pais Sites received 10.6% of visits.

What: We looked at the most-frequently visited retail websites in Latin America, and particularly in Mexico, in February.
Why it matters: Even though Amazon is expanding in Latin America, it’s still second to Mercado Libre, the biggest online retailer in Latin America.

As retail online grows, e-commerce sites have to engage in fierce competition. Amazon is steadily increasing its relevance in Latin America, but it still has a long way to go if it wishes to reach Mercado Libre. As Amazon goes on with its plans to expand in Brazil, we’ll see how tendencies change in the next months.

Top 10 E-Commerce Sites in Latin America, February 2018

Total Audience, Home and Work, PC/LaptopTotal Unique Visitors (000)
Total Internet: Total Audience190,287
Retail118,515
1MercadoLibre56,200
2Amazon19,728
3B2W Digital18,713
4Alibaba.com Corporation13,020
5eBay9,939
6CNova8,381
7Apple.com7,745
8Wal-mart7,331
9Google Shopping6,877
10Buscape Company6,006

[Source: comScore]

  • From the total amount of Latin Americans with internet access in February, 2018, 62% visited e-commerce sites.
  • 47.4% of those Latin Americans made their online purchases at Mercado Libre.
  • In comparison, Amazon has a long way to go with 16.6%.
  • 15.7% of users visited B2W Digital, not too far behind Amazon.
  • Alibaba was visited by 10.9% of users.
  • 8.3% of internet users looking for e-commerce sites visited eBay.
  • CNova received 7% of visits.
  • Apple.com and Wal-mart received similar amounts of visitors, 6.5% and 6.1% respectively.
  • 5.8% of users visited Google Shopping.
  • Buscape Company was visited by 5% of users.

Top 10 E-Commerce Sites in Mexico, February 2018

Total Audience, Home and Work, PC/Laptop, All Smartphones, All tabletsTotal Unique Visitors (000)
Total Internet: Total Audience68,613
Retail42,599
1MercadoLibre16,494
2Amazon9,011
3Linio Sites8,690
4eBay6,797
5Wal-mart6,698
6WISH4,093
7Ticketmaster3,955
8Alibaba.com3,246
9COPPEL.COM3,075
10Samsung Group2,765

[Source: comScore]

  • 62% of Mexicans with Internet access went shopping online in February.
  • Out of those users, 38% made their purchases on Mercado Libre.
  • 21% of users preferred to buy on Amazon.
  • Linio Sites received 20% of visits.
  • eBay, with 15.9%, and Wal-mart with 15.7%, are at almost the same level of popularity among Mexicans.
  • Wish.com opens the second half of the list with 9.6%.
  • 9.2% of e-commerce consumers visited Ticketmaster.
  • Alibaba.com received 7.6% of visitors.
  • 7.2% of users visited the website of Mexican store COPPEL.
  • Samsung Group closes the list with 6.4%.

What: We looked at the number of Latin American Internet-users (and particularly Mexicans) who looked for travel information online in February.
Why it matters: Only 25% of Latin American Internet users were interested in travel websites in February, about 1% less than December 2017. For Mexico, the drop was 4%, from 35% to 31%.

Among the major topics Latin Americans like to browse online, travel is not a favorite. While about 90% of Internet users in this region look at entertainment content and 50% browse on e-commerce sites, only 25% are interested in travel information. As shown in the tables below, TripAdvisor is still the number-one site for Latin Americans’ travel plans, while Uber heads the list in Mexico.

Top 10 Travel Websites in Latin America, February 2018

 

Total Audience, Home and Work, PC/LaptopTotal Unique Visitors (000)
Total Internet: Total Audience190,287
Travel47,764
1Trip Advisor Inc.10,865
2Expedia Inc7,682
3Despegar-Decolar Sites6,978
4Priceline.com Incorporated6,578
5LATAM.COM3,883
6Airbnb Sites3,085
7GOL Linhas Aereas Inteligentes2,427
8Uber2,409
9MSN Travel1,668
10LanChile S.A.1,643
    [Source: comScore]
  • As said above, 25% of Latin American Internet users looked at travel content online.
  • 22.7% of travel-content users visited TripAdvisor.
  • Despegar-Decolar Sites received 14.6% of visits, while Priceline.com was visited by 13.7% of users.
  • 8.1% of users looked for airline-ticket information on LATAM.COM.
  • Airbnb was visited by 6.4% of users.
  • 5% of users looked for airline tickets on GOL Linhas Aereas Inteligentes.
  • Uber received another 5% of visitors.
  • MSN Travel and LanChile are at the bottom of the list, with 3.4% each.

Top 10 Travel Websites in Mexico, February 2018

 

Total Audience, Home and Work, PC/LaptopTotal Unique Visitors (000)
Total Internet: Total Audience68,613
Travel21,274
1Uber7,291
2TripAdvisor4,296
3Expedia Inc2,679
4Despegar-Decolar Sites1,219
5Priceline.com Incorporated1,217
6Volaris Sites1,191
7VIVAAEROBUS.COM1,182
8BUSOLINEA.COM731
9Aeromexico726
10MEXICODESCONOCIDO.COM.MX665
    [Source: comScore]
  • Uber was the most-visited website with 34.2%.
  • 20% of travel-content users visited TripAdvisor.
  • Expedia Inc received 12.5% of travel-related visits.
  • Very similar amounts of users visited Despegar-Decolar and Priceline: 5.7% each.
  • Volaris received 5.5% of visits, just the same as VIVAAEROBUS.
  • Busolinea and Aeromexico were visited by 3.4% of users each.
  • MEXICODESCONOCIDO received 3.1% of visits.

What: We looked at ComScore’s data on the most-visited news websites in Latin America and particularly Mexico in January 2018.
Why it matters: 57.6% of Latin American users looked for news online, while 85% of Mexicans with an internet connection browsed news websites.

Latin Americans’ interests touch various areas, but being well-informed of the news is an activity that most people everywhere consider important. We have seen that internet users in Latin American countries look for many types of online content, from travel information to sports and entertainment, but the news is the kind of content they consume more. More than half of all Latin Americans with internet access (57.6%) looked at the news online in January, and these were the sites where they did so.

Top 10 News Websites in Latin America, January 2018

Total Audience, Home and Work, PC/LaptopTotal Unique Visitors (000)
Total Internet: Total Audience191,289
News/Information110,373
1Globo Noticias21,260
2MSN News13,952
3UOL Noticias11,575
4Grupo Clarin9,416
520MINUTOS Sites7,518
6Infobae – TKM6,756
7Folha de S. Paulo6,497
8Yahoo-HuffPost News Network6,043
9El Pais Sites5,663
10Grupo La Nacion5,529

[Source: comScore]

  • From the total of users who looked at the news online, 19.2% visited Brazilian website Globo Noticias.
  • 12.6% of users looked for information at MSN News.
  • UOL Noticias, another Brazilian website, received 10.4% of visits.
  • Argentina-based Grupo Clarin was visited by 8.5% of users.
  • 20Minutos sites in Mexico, Spain and the U.S. received 6.4% of visits.
  • Similar amounts of users looked for relevant information at Infobae-TKM, Folha de S. Paulo, and Yahoo-HuffPost. They received 6.1%5.8%, and 5.4% of visitors respectively.
  • In the last two spots were El Pais and Grupo La Nacion, with 5.1% and 5% of visits.

Top 10 News Websites in Mexico, January 2018

Total Audience, Home and Work, PC/Laptop, All Smartphones, All TabletsTotal Unique Visitors (000)
Total Internet: Total Audience68,613
News/Information58,972
1El Universal de México15,839
2DEBATE.COM.MX12,690
3Grupo SDP8,998
4Grupo Publicidad y Contenido Editorial8,756
5Grupo Proceso7,142
6Noticieros Televisa6,960
7Grupo Milenio6,753
8Organizacion Editorial Mexicana6,382
9Publimetro Sites6,176
1020MINUTOS Sites6,071

[Source: comScore]

  • 85% of Mexican internet users look for information in a wide variety of websites.
  • At the top of the ranking is El Universal, whose website received 26.8% of visits.
  • 21.5% of users looked for information at Debate.com.
  • Grupo SDP, which recently acquired fake news site El Deforma, was visited by 15.2% of users.
  • Not far behind was Grupo Publicidad y Contenido Editorial with 14.8% of visits.
  • 12.1% of users looked for news information at Grupo Proceso.
  • Noticieros Televisa received 11.8% of visits, while 11.4% of users visited the Grupo Milenio website.
  • Organización Editorial Mexicana was visited by 10.8% of users.
  • At the bottom of the list, Publimetro and 20Minutos received a similar amount of visits, 10.4% and 10.2% respectively.

What: We looked at the sports websites with the highest amount of Latin American (and particularly Mexican) visitors in January 2018.
Why it matters: A significant percentage of Latin Americans devotes time to consuming sports content online. Interestingly, two of the top three sites are based in Brazil.

Sports are a big deal worldwide, but there is perhaps no place with more enthusiasm for certain events (i.e. soccer matches) than Latin America. We have analyzed comScore rankings of the most-visited sports websites during January in this region paying special attention to Mexico, and we found several interesting pieces of information.

Top 10 Sports Websites in Latin America, January 2018

 Fuente: Total Audience, PC/LaptopTotal Unique Visitors (000)
Total Internet : Total Audience191,289
Sports47,295
1Globo Esportes9,825
2MSN Sports6,643
3UOL Esporte4,637
4AS.com Sites3,233
5DESAFIOMUNDIAL.COM3,132
6ESPN2,545
7Marca Sites2,455
8Jornal Extra – Esportes2,139
9OLE.COM.AR2,022
10Perform Sports – Goal Sites1,833

[Source: comScore]

  • From the total amount of internet users in Latin America, 24.7% looked for sports content online.
  • The Brazilian website Globo Esportes received 20.7% of those visitors.
  • MSN Sports was visited by 14% of Latin American sports-content users.
  • 9.8% of visitors looked for sports content on another Brazilian website: UOL Esporte. 
  • As sites, focused on different Latin American countries, received 6.8% of visitors, with Desafío Mundial close behind with 6.6%.
  • ESPN is in 6th place, with 5.3%, and not far behind on the 7th position is Marca, with 5.1%.
  • Another Brazilian website, Jornal Extra Esportes, received 4.5% of visitors.
  • 4.2% of viewers chose Argentinian website OLE.COM.AR.
  • At the bottom of the list, with 3.8%, are Perform Sports – Goal Sites.

Top 10 Sports Websites in Mexico, January 2018

 Total Audience, Home and Work, PC/Laptop, All smartphones, All TabletsTotal Unique Visitors/Viewers (000)
 Total Digital Population
Total Internet : Total Audience68,613
Sports20,172
1MEDIOTIEMPO.COM3,841
2ESPN3,733
3AS.com Sites2,884
4Marca Sites2,864
5RECORD2,103
6MSN Sports1,848
7Televisa Deportes (Site)1,536
8Minute Media1,526
9NFL Internet Group932
10JUANFUTBOL.COM891
    • [Source: comScore]
  • A significant 29.3% of total internet users looked for sports content online in January 2018.
  • 19% of those sports-content consumers visited MEDIOTIEMPO.COM
  • ESPN was on the second position in the ranking, with 18.5% of visits.
  • As and Marca sites received very similar numbers of views: 14.2% and 14.1% respectively.
  • 10.4% of Mexican viewers visited RECORD looking for sports content.
  • MSN Sports, the top second website in the overall Latin American ranking, received 9.1% of views in Mexico.
  • Televisa Deportes and Minute Media are almost tied in the seventh and eighth positions of the ranking, with 7.6% and 7.5% of views.
  • 4.6% of Mexican sports-content viewers visited the NFL Internet Group.
  • JUANFUTBOL.COM received 4.4% of visits.