Posts Tagged ‘ComScore data’

ComScore data

Kohl’s, Walmart Online Strategies Paid Off as Holiday Season Approached

Total visits to the retail sites ranked by comScore increased by 68,000 over the prior month as the holiday shopping season kicked off in November. Retailer Kohl’s enjoyed a significant boost as it jumped to 6th place from 11th place in October, while Walmart saw a 1-percent increase in its share of all visits to the top 15 sites over the previous month.


Target Suffers Drop in Online Visits Among Hispanics

What: We looked at the top 15 online retail sites visited by Hispanic shoppers in the US in September of this year and how they scored in numbers of visitors. Why it matters: Target suffered a near 2% drop in September in its share of online shoppers among the 15 top visited sites by Hispanics […]


A Big Opportunity to Level the Playing Field

What: There’s an opportunity for online video to drive Hispanic media, as, on average, Hispanics watch more online videos compared to the U.S. consumer. Cisco forecasts that by 2016 two-thirds of mobile traffic will be video viewing, and approximately 70% of advertising spending targeting Hispanics is spent in television. Why it matters: There’s such high […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.