Posts Tagged ‘Comcast’

Comcast

Total Market WTF? Spark Foundry, Comcast and Brown Forman to Discuss at #Portada17

TOTAL MARKET – WTF: Will be an Interactive Whiteboard Session with Agency and Brand Stars at our upcoming Portada17 Conference in NYC’s Yotel on Sept. 13 and 14. Stephen Paez, VP, Director Multicultural at Mediavest | Spark, Jose Velez Silva, ‎VP  Multicultural Marketing Communications at Comcast , Jose “Pepe” Gil, Multicultural Marketing Manager Hispanic Consumer, B-F Brands, Brown Forman will be participating and more prominent speakers will be added soon.


Comcast to Release Video Service “Watchable”: Will it be a Game-Changer?

What: Comcast will release a video service called “Watchable”, which will feature content coming from websites like Vice Media, The Onion and Vox Media. Why it matters:With YouTube currently dominating the streaming video platform arena, Comcast’s Watchable could mean a game-changing move for anyone working in video production. New video platform “Watchable” is said to be aimed […]


Comcast and Univision reach long-term agreement for distribution of Univision Deportes Network

What: Comcast and Univision Communications Inc.  have reached a long-term agreement for Comcast to distribute Univision Deportes Network (UDN) to XFINITY TV customers. Why it matters: XFINITY TV customers will begin receiving channel in October. Comcast and Univision Communications Inc. have announced they have reached a long-term agreement for Comcast to distribute Univision Deportes Network (UDN) to XFINITY […]


At #PORTADA13: Is Corporate America Latin Ready?

At the 7th Annual Media and Advertising Conference Portada 2013, moderator Arminda Figueroa, President and Founder of Latin2Latin Marketing and Communications, challenged panelists to evaluate their companies to determine how “Latin ready” they are on a scale of 0 to 50, ranging from “Not-Latin Ready” to “Latin Ready.”


Bravo’s José Pablo Rodríguez Joins Grupo Gallegos

José Pablo Rodríguez (left) has been appointed Group Account Director at Huntington Beach, CA.-based Grupo Gallegos. Rodríguez, formerly at WPP’s Bravo, will serve as a member of the Grupo Gallegos management team with the primary responsibility of leading the agency’s Comcast account. “We are excited to have JP join the Grupo Gallegos team,” said John […]


Comcast to Buy GE’s Stake in NBCUniversal

Comcast announced that it will buy General Electric (GE)’s entire 49 percent common equity stake in NBCUniversal for approximately $16.7 billion, according to Reuters. The deal, which is expected to close at the end of the first quarter, will be funded with $11.4 billion of cash on hand, $4 billion of subsidiary senior unsecured notes […]


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Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.