The Latino MMA franchise and media company has mixed reality TV programming, live events and mobile content to find bigger numbers in the second half of 2018 than ever before.
Posts Tagged ‘combate americas’
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Jacqueline Hernandez, formerly of NBCUniversal, has been named President of Combate Americas. The addition of Hernandez, one of the most prominent Latinas in sports media, is a clear indicator that Combate Americas, targeting the Hispanic fan base, is continuing its rise among MMA promotions.
Combate Americas drew strong ratings on its two live April broadcasts, “Combate Estrellas I” and “Combate Estrellas II” on Univision and Univision Deportes, as well as in Mexico on Azteca 7. Combate Americas is positioning itself as a premier destination for Hispanic MMA fans, and advertisers have followed.
Combate Americas CEO Campbell McLaren, who co-founded the UFC, discussed the MMA organization’s new broadcast deal with Univision Deportes. With digital and television programming expanding in both the U.S. and Mexico, as well as Spain, Combate is making a big move towards the growing Hispanic MMA audience.