Latin American media owners’ net advertising revenues (NAR) to grow by +9.3% in 2018, to US$26.3 billion, following a +7.3% growth in 2017, thanks economic recovery becomes more robust in the region according to MAGNA.
Posts Tagged ‘Colombia’
What: Global youth media company and digital content studio VICE has opened a Miami, Florida bureau in an effort to build out its offerings for the US Hispanic youth market, and expand its existing content and sales operations across Latin America. Why it matters: The bureau will launch with full production capabilities and international sales team […]
Havas’ Meaningful Brands 2015 study reveals that brands do matter in LatAm, as the disconnection to brands is lower than globally, which means the connection with brands is healthier than in other regions. Latin America outperforms global results by 7 percentage points in “brand attachment”. In LatAm 47% of the people would care if the brands analysed disappeared, […]
Busca Corp., a leading digital entertainment network headquartered in La Jolla, California, has signed a multi-year license agreement with Rotten Tomatoes to launch Tomatazos.com, the official Spanish language movie ratings and reviews site.
Social media engagement in Latin America for the month of July 2014 showed 127 percent year over year increase in engagement across Facebook, Twitter and Instagram, with 455.3 million total actions, according to a Shareablee’s analysis.
Digital agency Ariadna , led by Andres Rodriguez in Colombia, has been chosen to handle Diageo’s brands Johnnie Walker, Buchanan´s and Smirnoff Ice.
Brazil’s Globosat and Colombia’s Caracol TV, Two major Latin America’s broadcasters, have signed a Memorandum of Understanding to launch a Spanish-language pay-TV channel in the United States in 2015. This will be Globosat’s most ambitious international expansion to date.
The Social Networking Market in Latin America has been experiencing a phenomenal growth, reaching a total of 85,934 minutes per users per month on such sites. Of this result, Brazil reachs the top position as the Latin American country with the highest number of minutes spent on social networks (49,682 minutes and 55,240 page views).
n the last year, there have been significant developments in the digital landscape and Social Network audiences. Both mobility and connectivity have shown greater growth, especially in Latin America, where internet users spend at least 8, 67 hours per month, according to a research carried out by comScore Inc., making it the region with greatest engagement in social networks. Below, some highlights from the report:
IPG Mediabrands has announced the launch of Rally in Latin America, the largest social media agency in the region.
Neustar, Inc. (NSR), provider of real-time information and analytics, has closed up a definitive agreement to acquire .CO Internet S.A.S. — formerly a domain extension specific to Colombia —and certain associated assets for US $109 million . .CO Internet is an operator of the worldwide registry for Internet addresses and the highest domain assigned to Colombia.
Multinational technology corporation IBM has invested US $17 million in a new data center facility in Bogota, Colombia.
Using Facebook’s advertising segmentation tools, we were able to identify the number of users on the social network by country. For example, Brazil has the largest number of users, but not the highest percentage of social network penetration for Facebook (which is higher in several other countries). However, it has to be taken into account that Brazil’s social networking leader is Google’s […]