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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

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  • Kohl’s & Under Armour

C5zvpEKU4AASBrzThe retail chain Kohl’s has announced a new partnership with Under Armour, the originator of performance footwear, apparel and equipment, to propel its business. Under Armour will be available at Kohl’s stores nationwide and Kohls.com in early 2017 in women’s, men’s, kids, accessories, footwear and home. In addition, the retail chain is rolling out a major campaign created with agencies Anomaly and Huge that will tout the addition of Under Armour products to its merchandise line, Ad Age reports. The retailer is calling the campaign its biggest brand launch in the chain’s history. Three 30-second TV spots will begin airing this week and Kohl’s is also planning a robust social media presence around the launch. Kohl’s is allocating more than US$300 million per year on advertising. The new partnership could be a win-win for both. Kohl’s, like most retail chains, has been struggling to fight off digital competition.

  • MillerCoors

descarga (1)TEAM Enterprises has been tapped by MillerCoors to handle experiential marketing and retail sampling in the U.S. This expands a relationship between the two companies that has lasted two decades. Publicis Groupe, with its’ special unit Connect, remains MillerCoors’ media agency since winning the account last February. MillerCoors spent US$429 million on measured media the first 11 months of 2016, per Kantar Media.

 

 

  • Honda 

descarga (1)Honda continues its efforts to promote the all-new 2017 CR-V SUV with the debut of an inspirational social campaign that runs from March 2-31 on Honda’s social channels: @HondaLatino Twitter and Instagram as well as Facebook to drive awareness of the 2017 CR-V. The campaign incorporates the brand’s belief in “The Power of Dreams,” which has been a key theme throughout the CR-V’s marketing launch.   The new CR-V Hispanic social campaign is brought to life through Honda’s partnership with spcaLA and employs the CR-V to bring awareness to pet adoption. Through the ‘CR-V Pet Adoption Drive,’ Honda is helping dogs find a new family and forever home.The campaign features dog lover Carlos PenaVega, who will reach out to the pet-loving community through Honda’s social channels on behalf of dogs in search of a new home. The first of the three-part video series launches  with the series highlighting the CR-V’s new exterior styling, capability and roominess. This video features PenaVega and friends from spcaLA as they share helpful tips to best care for the animals.Honda’s ‘CR-V Pet Adoption Drive’ follows the CR-V’s “Best Friends” Spanish-language TV spot which debuted on Fox Deportes during football’s big game in February, marking a first for Honda.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • HP

NNNNHP has consolidated its US$600 million global media assignment with Omnicom’s PHD, Mediapost has reported. PHD is the company’s traditional media agency and now has added the firm’s global digital media assignment. There was not a formal review.WPP’s Essence was the digital media incumbent.

 

 

 

 

 

  • P&G

3-IXk-u7_400x400P&G is celebrating International Women’s Day on 8 March with the #WeSeeEqual campaign to combat gender bias. The campaign has been created by Badger & Winters, It is’ first advertising assignment for P&G. The digital campaign will run through both paid and organic social media sharing on YouTube, Facebook, Instagram and elsewhere, with the prospect of spanning several years and potentially moving to TV. Brands featured include Pantene, SK-II, Ariel and Fairy over the soundtrack of 4 Non Blondes’ ‘What’s Up’.

 

 

 

 

  • Colgate® Optic White®

lllColgate® Optic White® is celebrating and empowering Latinas as a sponsor of the third annual #WeAllGrow Summit, a conference that honors the diversity and creative of Latinas in the digital sphere. From March 2-4, 2017, Colgate® Optic White® and YouTube beauty stylist Laura Sanchez invite attendees to indulge in an accessory styling session to learn more about the all-new Colgate® Optic White® Radiant toothpaste that can help create a radiant smile.To share this experience with the nation’s most influential Latinas, Colgate® Optic White® also invites #WeAllGrow Summit attendees to bring their best #SonrisaColgate moment to life on social media by participating in a “flat lay” #Contest to style and shoot the best beauty tools from directly above for a chance to attend one of the biggest nights in Latin music history on behalf of the brand. To commend the creativity of other participants, four second-place winners will also have the opportunity to win a US$200 prize.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
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What: Telemundo’s “Premios Tu Mundo” (Your World Awards) is back with new sponsors on Thursday, August 21, at 8PM/7c from the American Airlines Arena in Miami, Florida.
 Why it matters: Allstate, Volkswagen of America, L’Oreal Paris and Hennessy are all returning sponsors. New sponsors include Walmart, Colgate Optic White and Bud Light. The annual awards show combines the power of television, web, mobile and social media platforms.

descargaTelemundo has announced “Premios Tu Mundo” (Your World Awards), which honors the best in novelas, music and sports, official sponsors: Allstate, Volkswagen of America, L’Oreal Paris and Hennessy are all returning sponsors. Additionally, the third-annual celebration of U.S. Latin pop culture will be sponsored by Walmart, Colgate Optic White and Bud Light.

The event will be simulcast on Telemundo and mun2 and will feature live musical performances by Juanes, Alexis & Fido, Yandel, El General Gadiel, Olga Tañon, Elvis Crespo, David Bisbal, Gabriel Coronel, La Ley, Lucero, Gerardo Ortiz, Natalia Jimenez and Los Tucanes de Tijuana on Thursday, August 21, at 8PM/7c from the American Airlines Arena in Miami, Florida.

Hosted by novela stars Gaby Espino and Aarón Díaz, the annual awards show combines the power of television, web, mobile and social media platforms. This year’s nominees include top Latin music stars such as JuanesMarc Anthony, Pitbull, Ricky Martin and, Shakiranovela stars Rafael Amaya (“El Señor de los Cielos”), Sara Maldonado (“Camelia la Texana”)Jorge Luis Pila (“En Otra Piel”) and Christian Bach (“La Impostora”), among many others.

The “Premios Tu Mundo” blue carpet sponsored by Allstate will feature the Effie Award-winning character “Mala Suerte” (“Bad Luck”). Other on-air integrations sponsored by Allstate include custom tagged network promos, web-drivers to vote for the custom category and more. Digital components of Allstate’s sponsorship will include a VIP Social Lounge that will host exclusive content throughout the show on a dedicated hub, Telemundo’s first Twitter Amplify program, exclusive Vine content , Telemundo homepage roadblocks, online and mobile co-branded banners, and more.

Walmart’s sponsorship will include a blue carpet integration, which will be highlighted during the main show. Additional elements of the sponsorship will include custom tune-ins, web drivers and cross promotional segments on “Un Nuevo Día” and “Al Rojo Vivo.”

Volkswagen of America will have Telemundo novela star David Chocarro. Digital components include exclusive sponsorship of the Moda Section on Telemundo.com featuring coverage of the night’s fashion and interviews with the nominees and special guests.

Colgate Optic White’s sponsorship will feature a special Colgate Optic White Zone with a thematic interview featuring Monica Noguera.

Hennessy V.S will sponsor a branded one-on-one room backstage at the award show, with interviews of popular talent.

“We are thrilled to partner with these illustrious sponsors to bring Latin pop culture fans the ultimate award show experience,” said Mike Rosen, Executive Vice President of Advertising Sales, NBCUniversal Hispanic Group.