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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

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  • Carnival Corp

descarga (3)Carnival Corporation has consolidated its media agency business in North America and the U.K. with Omnicom’s PHD.PHD, which has served as the incumbent agency for two of the company’s 10 brands, including Carnival Cruise Line and Cunard Line brands in the U.S., will now add digital and traditional planning and buying in the U.S. and U.K. for Carnival Cruise Lines, Fathom, Holland America Line, Princess Cruises, P&O Cruises U.K. and Seabourn. The move is part of the company’s effort to “consolidate its purchased media strategy across its 10 global cruise brands. Carnival spent US$68.7 million on U.S. measured media in 2015, according to Kantar Media. The consolidation follows a competitive review.

  • Hass Avocado Board

CaalZmX-_400x400Independent creative agency Grupo Gallegos has been named the digital and social agency of record (AOR) for Hass Avocado Board (HAB), the agriculture promotion group dedicated to endorsing consumption of Hass Avocados in the U.S. The appointment followed a consultant-led review.Grupo Gallegos will lead the charge in bringing out-of-the-box strategic solutions, content creation and creative engagements to promote Hass Avocado consumption nationally. The agency will be utilizing its digital and social capabilities to target all consumers within the U.S., including health and wellness professionals who may not be aware of the nutritional benefits of avocados.

 

  • Honey Bunches of Oats

descarga (2)Honey Bunches of Oats, the number one cereal amongst Hispanics, announces the launch of its new campaign, Voces con Dedicación (Voices with Dedication) in collaboration with Mexican recording sensation, Sofia Reyes, which will award US$10,000 to five young Hispanic musicians to continue their passion for music and follow in Reyes’ successful musical footsteps. Through this initiative, Honey Bunches of Oats will provide recognition, positive exposure and direct financial means to support the next generation of dedicated young Latino musicians.During the campaign, which will launch from May 2016-September 2016, Reyes will select young artists across the nation who are exemplifying the same dedication and passion for music that she did prior to being discovered, by performing and creating music being shared on the Internet. In addition to the reward, Honey Bunches of Oats will provide the selected recipients with the opportunity to take center stage and perform live in their hometown in front of friends, family and fans.

  • Dunkin’ Donuts & Coca-Cola

descarga (1)Dunkin’ Donuts, in partnership with Coca-Cola, is offering people who join DD Perks this week the opportunity to win tickets to one of the most exciting U.S. sporting events of the summer, the COPA America Centenario. Kicking off today and running through Friday, May 27, anyone in a participating area who enrolls in DD Perks using the special promo code “COKE” will be eligible for a chance to win two tickets each to a COPA America Centenario match. The oldest international continental football competition will be hosted outside of South America for the first time, with global stars coming to the United States for matches June 9 through June 14. Dunkin’ Donuts and Coca-Cola will award five pairs of tickets for each of eight COPA America Centenario Group Stage matches in cities throughout the U.S., including Orlando, Phoenix, Los Angeles, Chicago, New York, Boston, Houston and Philadelphia. The Dunkin’ Donuts & Coca-Cola COPA America Program is open only to legal residents of FL, AZ, CA, IL, NY, NJ, CT, MA, NH, VT, TX and PA who are 18 years of age or older at the time of entry and who are not currently enrolled in the DD Perks Reward Program. Additionally, all who enroll in DD Perks using the promo code “COKE” will receive not only a free any-size beverage, but also automatically earn 100 points towards a second free beverage.

  • Applebee’s

descarga (4)Applebee’s has hired WPP agency Cohn & Wolfe as its global PR agency for consumer, corporate and franchisee communications. The agency won the business for both Applebee’s global PR and parent company DineEquity’s corporate communications, which includes corporate social responsibility, executive visibility and issues management as needed, according to Adage.  said Steven Coe, executive director, communications at DineEquity, via email. He declined to provide further detail about the review process. Applebee’s spent US$165.4 million in U.S. measured media last year, according to Kantar Media.

  • Dunkin’ Donuts’

One of Dunkin’ Donuts’ favorite holidays is National Donut Day — celebrated this year on Friday, June 3 — and once again the brand will ring in the day in a most delicious, delightful and delectable way, offering guests a free classic donut of their choice* (while supplies last) with the purchase of any beverage. The offer is good all day onJune 3 at participating Dunkin’ Donuts restaurants nationwide. Additionally, Dunkin’ Donuts is helping guests across the globe celebrate the joy of donuts by making this special offer available in participating restaurants around the world.Leading up to National Donut Day, Dunkin’ Donuts is bringing its sweet celebration to its social communities with several days of donut-themed content: OnWednesday, June 1, Dunkin’ Donuts will kick off its National Donut Day festivities with a day of Snapchat events, including a donut design and frosting lesson with members of the brand’s culinary team.OnThursday, June 2, Dunkin’ Donuts will host a Facebook Live session with Dunkin’ Brands’ Manager of Donut Excellence Rick Golden. Finally, on National Donut Day,June 3, Dunkin’ Donuts fans can display their love for donuts with special brand Snapchat filters celebrating the holiday. The National Donut Day themed geofilters are the latest additions to Dunkin’ Donuts’ lineup of seasonally themed filters, and will be available for fans to share with friends and followers all day in or around all Dunkin’ Donuts restaurants nationwide.

 

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What: The Hispanic Public Relations Association (HPRA) has revealed the winners of the 2015 National ¡Bravo! Awards, hosted by Laura Stylez last thursday, October 8 at the Lotte New York Palace Hotel in New York City.
Why it matters: Winners included Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.Mike Fernandez, Corporate Vice President, Corporate Affairs at Cargill, was honored with the ‘Pioneer of the Year’ Award.

credit: Getty Images
credit: Getty Images

The Hispanic Public Relations Association (HPRA) has revealed the winners of the 2015 National ¡Bravo! Awards held for the first time at the Lotte New York Palace Hotel in New York City.Hosted by Laura Stylez, co-host of New York’s most successful morning radio drive show on HOT97, the 2015 HPRA National ¡Bravo! Awards ceremony was held on Thursday, October 8.

The HPRA National ¡Bravo! Awards are one of the most prestigious awards in Hispanic communications recognizing the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others.

Winners included:  Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.

“Congratulations to all the winners for contributing superb work to the Hispanic public relations industry,” said Andy Checo, President of HPRA’s National Board.  “As we continue to advance the practice of Hispanic public relations, we are proud of providing a platform for our work to be recognized and celebrated.”

The winning agencies for the 2015 HPRA ¡Bravo!  Awards recognizing the best public relations and marketing campaigns from across the country were:

  • Technology Campaign of the Year: COHN & WOLFE INFUSE
  • Healthcare & Nutrition Campaign of the Year: BALSERA COMMUNICATIONS FOR UNITEDHEALTHCARE THE PRESS EFFECT: LEVERAGING MEDIA TO EDUCATE LATINO POPULATIONS ABOUT HEALTH
  • Fashion & Beauty Campaign of the Year: HAVAS PR NORTH AMERICA FOR MEDIA MAKEOVERS BY JCPENNEY’S ESCUADRÓN GLAM.
  • Public Education Campaign of the Year: COHN & WOLFE INFUSE FOR COLGATE’S “ORAL HEALTH MONTH”
  • New Product Launch Campaign of the Year:  SWAY PUBLIC RELATIONS FOR THE 2015 HYUNDAI SONATA MEDIA INTRODUCTION
  • Food & Beverage Campaign of the Year:  HAVAS FORMULATIN FOR NESTLÉ LA LECHERA AND PATI JINICH.
  • Integrated Marketing Campaign of the Year: CONILL FOR TOYOTA MÁS QUE UN AUTO
  • Media Event Campaign of the Year: TELEMUNDO FOR THE 2015 BILLBOARD LATIN MUSIC AWARDS
  • Sports Campaign of the Year: HAVAS PR NORTH AMERICA FOR JCPENNEY: INSPIRACIÓN EN EL JUEGO BONITO
  • Digital Campaign of the Year: TELEMUNDO FOR THE SUPER SERIES LAUNCH OF “DUEÑOS DEL PARAISO”
  • Internal Communications Campaign of the Year: HAVAS FORMULATIN FOR MI PUEBLO EMPLOYEE ENGAGEMENT CAMPAIGN
  • CSR Campaign of the Year:D EXPÓSITO & PARTNERS FOR CHILD HUNGER ENDS HERE CON AGRA FOODS
  • Public Affairs Campaign of the Year: BALSERA COMMUNICATIONS FOR NATIONAL HISPANIC LANDSCAPE ALLIANCE’S JUAN IN A MILLION: ADVOCATING FOR THE NATION’S HISPANIC LANDSCAPE WORKFORCE
  • Non-Profit Campaign of the Year:D EXPÓSITO & PARTNERS FOR THE AARP CAREGIVING CAMPAIGN 
  • Multicultural Campaign of the Year: COHN & WOLFE INFUSE

Mike Fernandez, Corporate Vice President, Corporate Affairs at Cargill, was honored with the inaugural ‘Pioneer of the Year’ Award. Below, a video of Fernandez sharing a special message with Bravo! Awards attendees:

HPRA 2015 "Pioneer of the Year" Awardee

Our 2015 "Pioneer of the Year" Awardee, Cargill's Corporate Vice President of Corporate Affairs, Mike Fernandez shared a special message with Bravo! Awards attendees. The award was accepted by his friend, Wells Fargo's Head of Corporate Communications, Oscar Suris. Here is what Mr.Fernandez had to say… #HPRABravoAwards

Posted by HPRA USA on Monday, October 12, 2015

The 2015 HPRA ¡Bravo!  Awards were made possible thanks to Platinum sponsors Coca-Cola and Time Warner Cable; Silver sponsor Moet Hennessy USA; and Bronze sponsors Delta Air Lines, Ogilvy Public Relations, PR Newswire, Toyota and United Healthcare.

Judges for the 2015 HPRA National ¡Bravo!  Awards were comprised of senior public relations and marketing professionals across the agency corporate and brand levels.

 

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