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CNN Latino

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What: CNN Latino ends television programming after broadcasting for a year in Spanish for the  U.S. Hispanic market.  CNN  en espanol (in Spanish), the Spanish-language version of CNN that is mostly aired in Latin America, will continue on air.
Why it matters: CNN Latino did not meet revenue expectations. The failure highlights the challenge in building a Spanish language news network targeting the U.S. Hispanic market. 

Translated by Celeste Martorana

CNN Latino -CNN Latino, the news network directed to the Hispanic market in the US, will close down its programming operations after a year, this February.

“CNN Latino was a bold effort to emphasize CNN’s commitment to the Hispanic market in the United States,” said Isabel Bucaram , a spokeswoman for CNN in Spanish.

“During 2013 we learned a lot and will use that knowledge to continue to innovate and evolve our presence in the Hispanic community in the United States,” Bucaram added.

Unluckily, despite the best efforts of many people, CNN Latino did not meet business expectations  and its programming will finish this month.

CNN in Spanish, the Spanish-language version of CNN, will continue on air.

CNN Latino’s history

CNN Latino began operating from Los Angeles in January 2013. Months later, it expanded coverage to Miami, where it began broadcasting on August 19 including a programming Spanish block made for the US Hispanic market.

CNN Latino Miami programming included shows like “Cala” featuring Ismael Cala, “Maria Elvira,” with María Elvira Salazar, “Showbiz Latino”, CNN Vida, “Buenos días Miami” with Tomás García Fusté y “Prohibido callarse” with Roberto Rodríguez Tejera.

The programs were transmitted on Channel 18 WDFL open signal, Comcast Channel 18, AT & T channel 20 and Atlantic Broadband channel 82. In addition, it was broadcast to other markets such as Los Angeles, New York, Orlando, Tampa, Phoenix and Salt Lake City, where they calculated it reached more than a third part of all Hispanic households in the United States.

CNNE and CNNI held an upfront event in New York on Thursday, May 2, 2013.
CNNE and CNNI held an upfront event in New York City on Thursday, May 2, 2013. (Photo: Lorenzo Bevilaqua/CNN)

CNN Latino, the Spanish block programmed exclusively for the U.S. Hispanic market, has signed an affiliation agreement with KPDR Partners to begin airing on KPDR-LD 19 in Salt Lake City. The agreement calls for KPDR-LD to broadcast CNN Latino’s block from 3-11 PM and from 4-12 PM (MT).

Channel 19 is a low-power television station and Salt Lake City’s newest television station. KPDR, “K-Powder” broadcast free over the air on digital channels 19.1 through 19.6, serving the Salt Lake City Valley and the Wasatch Front. According to Nielsen’s 2012-2013 Hispanic or Latino TV homes Universe Estimates, the Salt Lake City market ranks 31st in the country with 95,370 Hispanic Households.

With the expansion into Salt Lake City, CNN Latino now reaches about 30% of U.S. Hispanic households, and according to svp and general manager of CNN en Español, Cynthia Hudson, the network “is in discussions with other affiliates in other Top 10 markets, and hope to make those announcements in the coming months.”

CNN Latino is already available in Los Angeles, New York, Orlando, Tampa and Phoenix.

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