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What: The winners of the 2018 Portada Awards were announced during an exclusive party at the end of #PortadaNY on September 25.
Why it matters: The winners of each of the five Portada Awards categories are a good representation of successful practices in the marketing and advertising industry.

 

After a full day of panels, speed-networking, delicious food and great views of the Manhattan skyline, Portada was thrilled to close the annual Portada New York marketing conference with an Award Ceremony last night, in which the five Portada Award Winners were announced. The principal of Portada’s non-for-profit partner BOSS NYC, Josh Solomon, kick-started the show. Also present were the sponsors of Portada New York: Adsmovil, AcuityAds, Cultura Colectiva, HCode, Latcom, Oath, Undertone, and VidaPrimo.

 

 

The Winners of the 2018 Portada Awards 

 

Grassroots Multicultural Fan Engagement by a Team, Property or League


NASCAR Latino, “NASCAR Latino Grassroots Influencer Program”

 

 

Best Multicultural Engagement Activation by a Brand with a Team or League

 

American Airlines, “Extending the Culture of Carnaval / When RIO Carnaval meets U.S. Basketball”

 

Best Soccer-Specific Activation in North America

 

Club de Cuervos / Netflix, “Chava en Rusia”

 

Top Brand Marketer Driven by Multicultural Insights


Jorge Inda Meza, Head of Marketing, West Region, Anheuser-Busch

 

Top Campaign Driven by Multicultural Insights


Gallegos United, “El Chavo/Toma leche”

 

 

The juries that chose the winners were composed by members of Portada’s Sports Marketing Board and Agency Star Committee, two units of the exclusive Council System, which is formed by seven units in total, and whose members will have four private meetings in 2019. To find out more about this and other opportunities Portada has to offer, contact sales coordinator Michelle Lopez at michelle@portada-online.com

Portada 2019 Events 

March 15, 2019: Portada Los Angeles -Brands-Sports Summit, Hotel Loews Santa Monica, Los Angeles
April 3, 2019: Data and Content Marketing Forum, New York City
April 12, 2019: Portada Miami:  Hotel EAST, Miami 
September 12, 2019: Portada New York, Yotel New York, New York City 
October 17, 2019: Portada Mexico, Casa Lamm, Mexico City

 

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