We talked to Tyler McBride, engagement and events marketing manager at Toyota Motor North America, about why Toyota chose to sponsor Club America, and what the automotive company’s main expectations are.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Liga MX squad Club América announced a broadbased partnership with Toyota, the No. 1 auto brand in the U.S. Hispanic market. Its sponsorship of Tour Águila, Club América’s annual U.S. Tour, is key to leveraging that position in the market.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
English-language soccer broadcasting is becoming more relevant in the U.S. for everyone involved: fans, broadcasters, soccer teams and brands. NBC, Univision Deportes, Turner,BeInSports and others are jumping on the opportunity.
Patty Marchak, international director at Club América, tells us about the team’s expansion plans in the U.S..