A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: Starbucks Corporation/ Panamá ::: MEC – General Electrics ::: F.Biz – Claro Brazil ::: “Los Lucchettinis” – agency Madre ::: Coca-Cola/ Global :::
- Starbucks Corporation/ Panamá
Coffee company, Starbucks Corporation, recently announced the opening of its first store in Panama. The store is a collaboration with its long-term licensing partner in Central America, Premium Restaurants of America (PRA).Panama is Starbucks’ 15th market in Latin America. PRA already operates 19 Starbucks stores in the region, including those in El Salvador, Guatemala and Costa Rica. Located in the Street Mall shopping center in Panama City, the new store will feature Starbucks Reserve collection of small-batch coffees, including Panama Carmen Estate Coffee. We note that Starbucks is not exactly new in Panama as the company acquires coffee from several farms in the country, namely, Carmen Estate, Los Cantares Estate, La Florentina, San Benito and Hacienda La Esmeralda.The company further plans to open 20 stores in Panama City over the next five years, in collaboration with PRA. This program is expected to generate employment for more than 2,400 people in Panama City.Starbucks has been operating in Latin America since 2002, running over 870 stores in 14 markets.
- General Electric/Argentina
MEC is General Electrics’ new media agency. For the appliances manufacturer new print media campaign launch, MEC will have a team lead by the director of client services, Eric Camaño; director of MP & B, Valeria Guarrochena; and account director, Maria Cecilia Terrana.
F.Biz, agency owned by WPP, has won the Claro’s digital account in Brazil. The agency will handle all digital TV and mobile strategy in the Brazilian market. Marcelo Siqueira and Marcelo Torma, creative directors of the subsidiary, will be leading the new account.