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What: Cisneros Media and Turner Broadcasting System Latin America, Inc. have formed a strategic alliance to exploit their common interests and assets in Latin America.
Why it matters: The two media enterprises are seeking to leverage their experience driving a TV content strategy through Glitz, a Turner Latin America Pay-TV channel, fully focused on Latin American women.

GLITZ-450x276Cisneros Media, the corporate division encompassing the Cisneros’ media and entertainment businesses around the world, and multi-media group Turner Broadcasting System Latin America, Inc. announced a strategic alliance to exploit their common interests and assets in Latin America.

The partnership was announced during the NAPTE 2015 conference, which ended this past Thursday.

Through this deal,  Cisneros Media will oversee the operations, programming and content licensing for the Spanish-language feeds of Turner Latin America’s Pay TV channel Glitz*, which are broadcasted to 19 million households throughout Latin America with a compelling offering geared towards the ever-growing C demographic, where women have a decisive role in the selection of television programming.

Glitz* will have exclusive rights to air Cisneros’ original programing, including a combination of new productions like “¿Quién Tiene la Razón?,” “Casos de Familia,” and “El Palenque,” in addition to its telenovelas and teleseries.  With the content, distribution and promotional support to become an audience leader among women, Glitz* will complement a world-class portfolio of Pay TV networks that includes global brands like TNT, CNN and Cartoon Network.

Targeting the coveted female demographic in Latin America, the partnership builds on Turner Latin America’s strength as a leading operator of Pay TV channels, while banking on Cisneros Media’s proficiencies in developing, producing and programming telenovelas, talk shows and other genres traditionally associated with Broadcast TV.

“Pay TV has become a vehicle with truly massive reach in Latin America, and it must be able to serve a broad audience cutting across all segments,” said Juan Carlos Urdaneta, President of Turner Broadcasting System Latin America.  “This agreement brings together Turner’s capabilities to manage Pay TV channels at a regional scale with Cisneros’ expertise in creating content with mass appeal.”

“We are committed to taking Glitz* to greater heights by creating and establishing comprehensive strategies to increase and expand its audience throughout Latin America,” stated Jonathan Blum, President of Cisneros Media.  “We will leverage our vast catalogue of proven content, which has been successful in attracting and captivating Latin women across the region, in addition to select products from third-party providers, as well as original programming catered to the female demographic.”

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Raul Galofre – Plumaz ::: Saatchi & Saatchi-Gloriana López-LayMarcello Coltro – Cisneros Media ::: Jon Hamm – Geometry Global ::: Aline Moda e Isabella Mulholland – J- Walter Thompson Brasil ::: Santiago Maíz – Y&R Argentina ::: Sophie Schonburg – Pereira & O’Dell Brasil ::: Eric Shear – NSB United States :::

Raul Galofre is Founder at Plumaz, a web-based content generation and knowledge sharing platform for consumers and enterprises. Previously Galofre worked at U.S. Media Consulting.

121538eSaatchi & Saatchi has announced the appointment of Gloriana López-Lay as Chairman of Del Campo Saatchi & Saatchi in Buenos Aires, Argentina. López-Lay,  an industry executive with more than 20 years of experience. Lay has recently served as vice president in the International Accounts office of Grey Advertising, where he managed Pantene global business, valued at US $3 million. During this period, she founded an agency itself and was a pioneer in international customer management with multiple brands and global models of processes and scales of compensation. She also held executive positions at Wing Latino (WPP) in USA and Grey Advertising in Mexico and Puerto Rico. She will fill Founder of the agency Pablo del Campo vacancy following his appointment as Global Executive Creative Director of Saatchi & Saatchi.

marcello coltro-Cisneros Media has announced the appointment of Marcello Coltro as Executive Vice President of Content Distribution.  Based out of the corporate headquarters in Miami, Coltro will oversee the company’s Pay-TV and Content Distribution units and report directly to Cisneros Media President Jonathan Blum.Prior to joining Cisneros Media, Coltro held key leadership positions in a number of media companies, including MGM Networks Latin America.  Earlier in his 20-year career, he worked for Country Music Television (CMT), TVA Brasil and DIRECTV Brasil.  In addition to earning a Bachelor of Communications degree, Coltro holds an executive MBA from Vanderbilt/USP, and enjoyed an academic career for over six years, teaching Strategic Marketing at the business school Escola Superior de Propaganda e Marketing in Brazil.

Jon Hamm-Geometry Global has appointed Jon Hamm as global chief creative officer in a newly created role for the firm. Hamm joins from Momentum Worldwide where he served as global chief creative and innovation officer after IPG/Momentum bought his agency Greenroom Digital in 2008.He will report to CEO Steve Harding.

Moda y Mulholland-J. Walter Thompson Brazil has announced the appointment of Aline Moda and Isabella Mulholland as new executive directors. Prior to the appointment, they were both serving as media director and planning director, respectively.

Mulholland and Moda will become part of the agency’s executive committee to manage the accounts focusing on business results. Throughout their professional careers, the executives have worked in agencies such as Y&R, Africa, Fischer and Loducca for Coca-Cola, Johnson & Johnson, Femsa, TAM, Peugeot and other clients.

Santiago Maiz-Santiago Maiz joins Y&R as director of innovation. After having worked for Nextperience as Chief Creative Officer, and with more than 15 year experience working for agencies such as Webar , JWT and Publicis Argentina, Maiz joins Young & Rubicam team as director of innovation. Maiz will work with Enrique Yuste, CEO; and Fernando Tchechenistky and Lisandro Grandal, creative CEOs.

Sophie_PJPereira-Sophie Schonburg has joined Pereira & O’Dell Brazil as Executive Creative Director. Schonburg began her career at AlmapBBDO where she remained for 19 years. She worked across the agency’s full portfolio of clients including Volks, Pepsi, Visa, HP, Bayer, Getty Images and Havaianas.   Schonburg joins the management of Pereira & O’Dell Brazil alongside Managing Director, Michel Lent; Director of Operations, Alexandre Santos; and Chief Strategy Officer, Ana Cortat.

nsb-To consolidate its presence in the United States, NSB / Keane will be called NSB. The agency was founded in 2002 by F. S. Roland and Sabrina Ortega Marengo,  had merged in 2012 with the American copany Keane to enter that market and Eric Shear has been promoted to business manager of the agency in United States.

Since then, he has provided branding and digital solutions for companies such as Harlem Globetrotters, SpringCM, TicketForce, Statera, Pebble Tec, SunDevilAthletics and Silkroad. He has also worked for Coca-Cola, Samsung, Monsanto and Johnson & Johnson, among other brands.

What: Spanish-language content producer Cisneros Media has partnered with RRsat , provider of digital media services,to deliver its content around the world, launch new channels and expand into new territories, especially Latin America.
Why it matters: RRsat’s Media Asset Management (MAM) system enables Cisneros Media to acquire large volumes of content in real time and automatically playout and distribute it within seconds, maximizing and optimizing the return on assets.

descarga (3)RRsat Global Communications Network Ltd., a leading provider of digital media services, including content management and global distribution services to the broadcasting industry, has announced the signing of a seven year agreement with Cisneros Media, producer of Spanish-language content in the Americas, as well as the owner and operator of Pay-TV channels in the region.

RRsat will provide Cisneros Media services globally including its’ portfolio of Pay-TV channels, which comprises Venevision Plus, VmasTV and VePlusTV, for the enjoyment of the Latin American community. As business and operations expand, a new RRsat playout center will be established at the Venevision Studios. The planned playout center will be housed at Cisneros Media’s Miami studios, one of South Florida’s most prominent production facilities with over 120,000 square feet, encompassing six sound stages as well as post-production and office space.

RRsat’s Media Asset Management (MAM) system enables Cisneros Media to acquire large volumes of content in real time and automatically playout and distribute it within seconds, maximizing and optimizing the return on assets. RRsat will also have strength connectivity to its U.S. media center in Hawley, PA and RRsat’s global fiber network, providing the ability to expand into additional key global markets for the benefit of the Latin American and Hispanic communities across the globe.

RRsat’s Media Asset Management (MAM) system enables Cisneros Media to acquire large volumes of content in real time and automatically playout and distribute it within seconds, maximizing and optimizing the return on assets. 
 

CisnerosMedia-JonathanBlum-MR“RRsat’s high standards and quality service enables us to exceed the growing necessities of our clients and the demands of our viewers for more variety of content, expanded reach, greater accessibility and viewing experience,” said Jonathan Blum (photo), President of Cisneros Media.

“This partnership with Cisneros Media demonstrates RRsat’s long term vision to strengthen our broadcasting presence within Latin America, making the region one of our leading target markets with our customers,” stated Dante Neyra, Head of Commercial Services & Development of RRsat America.

Cosme Lopez, General Manager of Cisneros Media’s Pay-TV unit, emphasized the importance of the partnership: “This alliance is an important part of our global strategic objectives as it provides us with a solid and versatile technical operational platform. As a result, it not only enables us to deliver our programming to our clients via a secure and reliable satellite signal, but most importantly, we will have the capability to launch new channels and expand into new territories, such as Europe and Africa; and all from our own home.”

What: Spanish-language content producer Cisneros Media has partnered with RRsat , provider of digital media services,to deliver its content around the world, launch new channels and expand into new territories, especially Latin America.
Why it matters: RRsat’s Media Asset Management (MAM) system enables Cisneros Media to acquire large volumes of content in real time and automatically playout and distribute it within seconds, maximizing and optimizing the return on assets.

descarga (3)RRsat Global Communications Network Ltd., a leading provider of digital media services, including content management and global distribution services to the broadcasting industry, has announced the signing of a seven year agreement with Cisneros Media, producer of Spanish-language content in the Americas, as well as the owner and operator of Pay-TV channels in the region.

RRsat will provide Cisneros Media services globally including its’ portfolio of Pay-TV channels, which comprises Venevision Plus, VmasTV and VePlusTV, for the enjoyment of the Latin American community. As business and operations expand, a new RRsat playout center will be established at the Venevision Studios. The planned playout center will be housed at Cisneros Media’s Miami studios, one of South Florida’s most prominent production facilities with over 120,000 square feet, encompassing six sound stages as well as post-production and office space.

RRsat’s Media Asset Management (MAM) system enables Cisneros Media to acquire large volumes of content in real time and automatically playout and distribute it within seconds, maximizing and optimizing the return on assets. RRsat will also have strength connectivity to its U.S. media center in Hawley, PA and RRsat’s global fiber network, providing the ability to expand into additional key global markets for the benefit of the Latin American and Hispanic communities across the globe.

RRsat’s Media Asset Management (MAM) system enables Cisneros Media to acquire large volumes of content in real time and automatically playout and distribute it within seconds, maximizing and optimizing the return on assets. 
 

CisnerosMedia-JonathanBlum-MR“RRsat’s high standards and quality service enables us to exceed the growing necessities of our clients and the demands of our viewers for more variety of content, expanded reach, greater accessibility and viewing experience,” said Jonathan Blum (photo), President of Cisneros Media.

“This partnership with Cisneros Media demonstrates RRsat’s long term vision to strengthen our broadcasting presence within Latin America, making the region one of our leading target markets with our customers,” stated Dante Neyra, Head of Commercial Services & Development of RRsat America.

Cosme Lopez, General Manager of Cisneros Media’s Pay-TV unit, emphasized the importance of the partnership: “This alliance is an important part of our global strategic objectives as it provides us with a solid and versatile technical operational platform. As a result, it not only enables us to deliver our programming to our clients via a secure and reliable satellite signal, but most importantly, we will have the capability to launch new channels and expand into new territories, such as Europe and Africa; and all from our own home.”

What? Cisneros Media will launch Cisneros Media Distribution (CMD), a global distributor of entertainment content.
Why it matters?  According to the company the launch of CMD is “more than a change of name” but a mission to expand globally with the new structure of Cisneros Media.

 Cisneros Media has announced the launch of Cisneros Media Distribution (CMD), a global distributor of programming and content for all platforms.

Cisneros Media was being operated under Venevision International. As part of the Cisneros Media corporate division, CMD represents the products of Venevision Productions, the independent producer of Spanish-language programming in the United States, and Venevision, the Venezuela broadcaster; in addition to commercializing the key independent producers’ catalogues from around the world.

It’s much more than a change of the company’s name, we have a new corporate mission that spans the globe. – Cesar Diaz, Vice President of Cisneros Media Distribution

“We are determined to boost our programming catalogue, not only by increasing the output of our affiliated production companies in Venezuela and the Unites States, but by creating a corporate infrastructure to facilitate the drastic buildup and commercialization of third-party products by independent producers – that’s our No. 1 objective in this new era,” stated Cesar Diaz, Vice President of Cisneros Media Distribution.

Industry veteran Cesar Diaz will be Cisneros Media Distribution Vice President, supported by an commercialization team that includes Miguel Somoza and Daniel Rodriguez , both in the position of Director of Sales and Business Development; Daniela Montisci , Distribution & Traffic Manager; Susana Lopez  Advertising & Promotions Manager; and Niurka Corradino , Customer Relations Coordinator; along with an administrative staff.  CMD will continue to operate satellite offices in Asia, Europe and Latin America.

“Cisneros Media Distribution is determined to remain at the forefront of the entertainment industry as it builds on the sound foundation established by its predecessor, Venevision International, having a strong brand, an excellent reputation and a robust international client-base,” emphasized Jonathan Blum, President of Cisneros Media.

 

What: Juan Carlos Sosa has been appointed as Executive Vice President of Operations of Venevision Studios.
Why it matters: He will be in charge mostly of United states and Venezuela’s Cisneros’ Media companies.

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Cisneros Media, the corporate division that encompasses the Cisneros’ media and entertainment businesses,announced the appointment of Juan Carlos Sosa as Executive Vice President of Operations of Venevision Studios, which incorporates all of the company’s production units. Sosa will report directly to Cisneros Media President Jonathan Blum.

Among his responsibilities, Juan Carlos will administrate the state-of-the-art production studios, located in Medley, Florida, and supervise all production operations to optimize the utilization of its resources. In addition, he will spearhead the standardization of the production process by Cisneros’ Media companies in United States and Venezuela. Along with Blum, He will also manage the relationships with broadcasters and networks .

“Juan Carlos has a proven track record and has excelled in all the positions he has held at Cisneros; I’m confident he will be mayor force in improving productivity and efficiency at the studios,” assured Jonathan Blum, President of Cisneros Media.

Juan Carlos worked at Venevision Studios alongside Peter Tinoco, its former President and CEO, taking over the operations of the studios and productions companies upon Tinoco’s retirement, which was announced on November 5th.

Juan Carlos Sosa joined the Cisneros in April of 1994, distinguishing himself in such positions as Marketing and Sales Manager, General Manager, and ultimately Director of Telecommunications.

In 2010, he was transferred to the Cisneros’ corporate offices in Miami as Director of Marketing & Communications of Venevision International. He was then promoted to Vice President of Marketing & Business Development of Cisneros. In that position, Sosa made valuable contributions to various projects and began to get involved with the company’s content and production operations.

He earned his BS in Business Administration from the Universidad Santa María in Caracas, Venezuela. He also has a Marketing Specialization, and completed the IESA business school’s Advanced Management Program (PAG). In September of 2012, he participated in Harvard Business School’s Program of Effective Strategies for Media Companies.

 

What: Juan Carlos Sosa has been appointed as Executive Vice President of Operations of Venevision Studios.
Why it matters: He will be in charge mostly of United states and Venezuela’s Cisneros’ Media companies.


bbCisneros Media, the corporate division that encompasses the Cisneros’ media and entertainment businesses, announced the appointment of Juan Carlos Sosa as Executive Vice President of Operations of Venevision Studios, which incorporates all of the company’s production units. Sosa will report directly to Cisneros Media President Jonathan Blum.

Among his responsibilities, Juan Carlos will administrate the state-of-the-art production studios, located in Medley, Florida, and supervise all production operations to optimize the utilization of its resources. In addition, he will spearhead the standardization of the production process by Cisneros’ Media companies in United States and Venezuela. Along with Blum, He will also manage the relationships with broadcasters and networks .

“Juan Carlos has a proven track record and has excelled in all the positions he has held at Cisneros; I’m confident he will be mayor force in improving productivity and efficiency at the studios,” assured Jonathan Blum, President of Cisneros Media.

Juan Carlos worked at Venevision Studios alongside Peter Tinoco, its former President and CEO, taking over the operations of the studios and productions companies upon Tinoco’s retirement, which was announced on November 5th.

Juan Carlos Sosa joined the Cisneros in April of 1994, distinguishing himself in such positions as Marketing and Sales Manager, General Manager, and ultimately Director of Telecommunications.

In 2010, he was transferred to the Cisneros’ corporate offices in Miami as Director of Marketing & Communications of Venevision International. He was then promoted to Vice President of Marketing & Business Development of Cisneros. In that position, Sosa made valuable contributions to various projects and began to get involved with the company’s content and production operations.

He earned his BS in Business Administration from the Universidad Santa María in Caracas, Venezuela. He also has a Marketing Specialization, and completed the IESA business school’s Advanced Management Program (PAG). In September of 2012, he participated in Harvard Business School’s Program of Effective Strategies for Media Companies.

What? Jonathan Blum is the new President of Cisneros Media.
Why it matters: The appointment establishes the creation of a corporate division encompassing all of the organization’s affiliated media and entertainment companies. He also will be in charge of Venevision International for Latin American markets.

blum.cisnerosCisneros announced the appointment of Jonathan Blum as President of Cisneros Media, a newly formed corporate division encompassing all of the organization’s affiliated media and entertainment companies, aligning their business strategies and fostering greater synergy. Jonathan will report directly to Adriana Cisneros, CEO of Cisneros, and be based, along with his team, at the corporate headquarters in Miami, Florida.

As President of Cisneros Media, Jonathan Blum will head a division that includes broadcast television, Pay-TV, production, content distribution, music, and beauty pageant companies. The holding company will incorporate Venevision, the leading broadcaster and content producer in Venezuela; Venevision Plus, VmasTV and VePlusTV, the organization’s cable networks throughout Latin America and the Caribbean, and the Miss Venezuela Organization, which holds a record six Miss World and Miss Universe titles.

Cisneros Media also includes such corporate business as Venevision International, the global distributor of entertainment content with more than 35 years in the industry; Venevision Productions, the largest independent producer of Spanish-language programming in the United States; and Venevision Music, which operates two record labels, VeneMusic and Siente Music, a music publishing company, Venevision International Publishing, and a concert producer and promoter, VeneShow.

“Since taking the position of General Manager of Venevision in 2011, Jonathan excelled at the tasks placed before him, bringing a fresh new perspective to the production of new and innovative programming, and consequently, maximizing advertising revenues, market share, and increasing the company value. Now as President Cisneros Media, we are confident he will succeed in bringing together all of the organization’s expansive media and entertainment interests to create a prominent global content provider for all platforms, present and future,” assured Adriana Cisneros.

“I am eager to take on this new endeavor as President of Cisneros Media. We will find strengths in our diversity, enabling us to cover all aspects of the industry, from development, production and distribution, with greater focus and unity to confront the challenges of the future by embracing new technology and creating exciting and profitable content that can naturally flow between all digital platforms and multiple screens,” stated Jonathan Blum. “The success of our mission is guaranteed by the increased synergy between our business units, and by the commitment and integrity of our employees, and I’m proud to be among them.”

Prior to his present position, Jonathan was Vice President & General Manager of Venevision, where he was in charge of the network’s operations. He was responsible for the creation and implementation of content development strategies and co-productions; in addition to overseeing the station’s digital migration to High Definition [HD]. This is Jonathan Blum’s second tenure at Cisneros; the first was in 2001 through 2007, when he served as the Venevision’s Planning Director. Before his return, Jonathan had a success run at E! Networks Latin America, initially hired as Executive Director before being promoted to Vice President of Business Operations in 2009.

Jonathan Blum earned a Master of Business Administration (MBA) with distinction at the Instituto de Estudios Superiores de Administracion (IESA) in Caracas, Venezuela (1997), participating in a student exchange program to study abroad at the London Business School in England. He has a Civil Engineering degree from Venezuela’s Universidad Metropolitana; and has received numerous industry recognitions and distinctions.

What? Jonathan Blum is the new President of Cisneros Media.
Why it matters: The appointment establishes the creation of a corporate division encompassing all of the organization’s affiliated media and entertainment companies.

blum.cisnerosCisneros announced the appointment of Jonathan Blum as President of Cisneros Media, a newly formed corporate division encompassing all of the organization’s affiliated media and entertainment companies, aligning their business strategies and fostering greater synergy. Jonathan will report directly to Adriana Cisneros, CEO of Cisneros, and be based, along with his team, at the corporate headquarters in Miami, Florida.

As President of Cisneros Media, Jonathan Blum will head a division that includes broadcast television, Pay-TV, production, content distribution, music, and beauty pageant companies. The holding company will incorporate Venevision, the leading broadcaster and content producer in Venezuela; Venevision Plus, VmasTV and VePlusTV, the organization’s cable networks throughout Latin America and the Caribbean, and the Miss Venezuela Organization, which holds a record six Miss World and Miss Universe titles.

Cisneros Media also includes such corporate business as Venevision International, the global distributor of entertainment content with more than 35 years in the industry; Venevision Productions, the largest independent producer of Spanish-language programming in the United States; and Venevision Music, which operates two record labels, VeneMusic and Siente Music, a music publishing company, Venevision International Publishing, and a concert producer and promoter, VeneShow.

“Since taking the position of General Manager of Venevision in 2011, Jonathan excelled at the tasks placed before him, bringing a fresh new perspective to the production of new and innovative programming, and consequently, maximizing advertising revenues, market share, and increasing the company value. Now as President Cisneros Media, we are confident he will succeed in bringing together all of the organization’s expansive media and entertainment interests to create a prominent global content provider for all platforms, present and future,” assured Adriana Cisneros.

“I am eager to take on this new endeavor as President of Cisneros Media. We will find strengths in our diversity, enabling us to cover all aspects of the industry, from development, production and distribution, with greater focus and unity to confront the challenges of the future by embracing new technology and creating exciting and profitable content that can naturally flow between all digital platforms and multiple screens,” stated Jonathan Blum. “The success of our mission is guaranteed by the increased synergy between our business units, and by the commitment and integrity of our employees, and I’m proud to be among them.”

Prior to his present position, Jonathan was Vice President & General Manager of Venevision, where he was in charge of the network’s operations. He was responsible for the creation and implementation of content development strategies and co-productions; in addition to overseeing the station’s digital migration to High Definition [HD]. This is Jonathan Blum’s second tenure at Cisneros; the first was in 2001 through 2007, when he served as the Venevision’s Planning Director. Before his return, Jonathan had a success run at E! Networks Latin America, initially hired as Executive Director before being promoted to Vice President of Business Operations in 2009.

Jonathan Blum earned a Master of Business Administration (MBA) with distinction at the Instituto de Estudios Superiores de Administracion (IESA) in Caracas, Venezuela (1997), participating in a student exchange program to study abroad at the London Business School in England. He has a Civil Engineering degree from Venezuela’s Universidad Metropolitana; and has received numerous industry recognitions and distinctions.

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