Posts Tagged ‘chronicles’

chronicles

Chronicles from across the pond: JM Beltrán “Best Wishes”

We are very pleased to intoduce “Chronicles from across the pond”, a new regular feature by digital marketing expert Juan Manuel Beltrán. Based in Madrid , Spain, Beltrán will be writing insight and thought leadership articles twice a month. He will analyze the “marketing-tech revolution” that the advertising and media industries are going through and the wide implications this has for practitioners.


Chronicles from across the pond: JM Beltrán “Best Wishes”

We are very pleased to intoduce  “Chronicles from across the pond”, a new regular feature by digital marketing expert  Juan Manuel Beltrán. Based  in Madrid , Spain, Beltrán will be writing insight and thought leadership articles twice a month. He will analyze the “marketing-tech revolution” that the advertising and media industries are going through and the wide implications this has for practitioners.


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Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

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A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.