Chronicles from across the pond: Juan Manuel Beltrán “The “old-new” trends in advertising: Real Time Bidding (RTB)”
In our third installment of “Chronicles across the pond” Juan Manuel talks about one of the “old-new” trends in advertising: Real Time Bidding (RTB). This type of media buying and selling has generated several changes in the industry that may not necessarily be apparent at this time. What kind of changes are we talking about?